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102.10.

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2001.07-
2001.08-
2002.08-
2003.02-
2007.11-
2008.06-EAPs
2008.11-
2009.09-MBA
2010.01-
2010.07-TTQS
2011.10-
2012.01--

()
()
()
()

()

4p
4C


Propose a Marketing Plan

5W2H
What
Why

Who
When
Where
How

How much

vs.


99921


Meetings
Incentives Conventions
ExhibitionsMICE

98

-(1/2)
2009-

()

257

245

15

176

24

119

29

103

31

96

32

91

32

91

20083579

International Congress & Conference Association, ICCA

2010513

-(2/2)
2009-

()

119

10

96

11

90

19

76

22

72

24

67

25

64

28

58

20081411212521
200832 952
2010513

International Congress & Conference Association, ICCA

-
2009B2B

()

B2B
()

()

8,163,250

514

15,882

1,977,500

326

6,066

787,000

88

8,943

774,750

154

5,031

703,500

112

6,281

519,500

166

3,130

487,250

63

7,734

466,500

75

6,220

241,250

74

3,260

10

233,750

43

5,436

14,354,250

1,615

67,983

UFI2009

2010629

..

43

15

28

12
12
35
13

94

99101

400

(1)


()

-
412
-

(1)

/
//

(2)

(, PDA)

carbon footprint

MICE

ECFA

MICE

ECFA

ECFA
1.
986301
5

2.

:96-10
21

-(1)

9971

9971

-(2)

UFI

ICCA

2009

UFI Open Seminar


in Asia 2010

Education Committee
Education Focus
MeetingUFI

2012

AFECA

2009advisor

24

2016UFI


991013

:()

99

100

101

450,000

460,000

460,000

1,370,000

10,000

10,000

10,000

30,000

()

5,000

5,000

5,000

15,000

() 7,500

7,500

7,500

22,500

(
)

213,100

273,690

265,010

751,800

685,600

756,190

747,510

2,189,300

()

99399-101192

9940
125
99-101390

99-10145
9.7

99-10113

99-1012,560

99-101129

99-10125

1- (1/9)

(1.1)

1.

(1.2)

(1.3)

99

100

101

(1.1.1) (1.1.1) (1.1.1)


(1.1.2) (1.1.2) (1.1.2)

(1.1.3) (1.1.3) (1.1.3)

(1.1.4) (1.1.4) (1.1.4)

(1.1.5) (1.1.5) (1.1.5)


(1.2.1) (1.2.1) (1.2.1)


1 1 1

(1.2.2) (1.2.2) (1.2.2)


(1.2.3)6 (1.2.3)63

(1.3.1) (1.3.1) (1.3.1)


3 3 3

(1.4) (1.4.1) (1.4.1) (1.4.1)


(1.4.2) (1.4.2)
(1.4.2)

1- (2/9)

99

100

101

(2.1) (2.1.1)6 (2.1.1)6 (2.1.1)6

(2.2) (2.2.1)43 (2.2.1)44 (2.2.1)45

(2.3) (2.3.1)15 (2.3.1)15 (2.3.1)15


(2.4.1)120 (2.4.1)125(2.4.1)130
/ / /

2./

/
(2.4.2)3 (2.4.2)3 (2.4.2)3

(2.4)
(2.4.3)10 (2.4.3)10 (2.4.3)10

(2.4.4)3
(2.4.4)3
(2.4.4)3

(2.4.5)
(2.4.5) (2.4.5)

1- (3/9)

99

100

(2.5.1) (2.5.1)

(2.5)
(2.5.2) (2.5.2)

(2.5.3)(2.5.3)

(2.6.1) (2.6.1)


400 400
2./

/

(2.6.2) (2.6.2)
(2.6)

(2.6.3) (2.6.3)

(2.6.4)
(2.6.4)

101
(2.5.1)

(2.5.2)

(2.5.3)

(2.6.1)

400

(2.6.2)

(2.6.3)

(2.6.4)

1- (4/9)

99

100

101

(2.7.1)4 (2.7.1)4 (2.7.1)4



(2.7)

(2.7.2) (2.7.2) (2.7.2)

2./

/
(2.8)

(2.9)

(2.8.1) (2.8.1)1 (2.8.1)1


1


8 8 8
32
32
32
(2.8.2) (2.8.2) (2.8.2)
12,500
12,500
12,500
(2.9.1) (2.9.1) (2.9.1)

1 - (5/9)

99

100

(3.1.1) (3.1.1)
MEET TAIWAN
(3.1) (3.1.2)

101
(3.1.1)

(3.1.2)

(3.2.1) (3.2.1)

(3.2.2) (3.2.2)
(3.2.3)

(3.2.3)
(3.2)

(3.2.4)

3.
(3.2.5)100

(3.2.1)

(3.2.2)ICCA
ICCA
(Best Marketing Award)

(3.2.3)

(3.3.1) (3.3.1)

(3.3.2) (3.3.2)100

(3.3)

(3.3.1)

(3.3.2)
3

(3.4.1)1
(3.4)
(3.4.2)1

(3.4.1)1

(3.4.2)1

(3.4.1)1

(3.4.2)1

1 - (6/9)

4.

99

100

101

(4.1.1)1

(4.1.2)

(4.1)

(4.1.3)

(4.1.1)1

(4.1.2)

(4.1.3)

(4.1.1)1

(4.1.2)

(4.1.3)

(4.2.1)4
(4.2.2)1

(4.2.3)1

(4.2)
(4.2.4)

(4.2.5)
(4.2.6)

(4.2.1)5
(4.2.2)1

(4.2.3)1

(4.2.4)

(4.2.5)
(4.2.6)

(4.2.1)5
(4.2.2)1

(4.2.3)1

(4.2.4)
1
(4.2.5)

(4.2.6)
(4.2.7)

1 - (7/9)

99

100

101

(4.3.1) (4.3.1)
(4.3.1)


(4.3)
(4.3.2) (4.3.2)

4.

(4.3.2)

(4.3.3) (4.3.3)

(4.3.3)

1 - (8/9)

99

100

(5.1.1) (5.1.1)

(5.1.2)
(5.1)

(5.1.3)
5.

(5.1.2)

101
(5.1.1)
(5.1.2)

(5.1.3)

(5.2.1) (5.2.1)

(5.2)
(5.2.2)

(5.2.1)

9911 (6.1.1)99111 (6.1.1)




6. 6.

50%

7.

(7.1)

(7.1.1) (7.1.1)

(7.1.1)

1 - (9/9)

8.

99

(8.1.1)

(PDA)

(8.1) (8.1.2)

(8.1.3)
(8.1.4)

(8.2)
e (8.2.1)
(8.2.2)28

100

101

(8.1.1)
(8.1.1)

PDA

(8.1.2)
(8.1.2)

(8.1.3)
(8.1.3)

(8.2.1) (8.2.1)
(8.2.2)28 (8.2.2)28

(9.1.1) (9.1.1)
(9.1.1)

(9.1)
9.

(9.1.2) (9.1.2)

(9.1.2)

(9.1.3)
(9.1.3)
(9.1.3)

2-

98

99

100

101

120

125

130

135

B2B

54

62

64

66

69,000

73,140

77,528

82,180

69,640

71,960

74,312

76,770

138,640

145,100

151,840

158,950

60,303

30,000

32,000

35,000

98

99

100

101

25,834

27,704

29,574

31,444

13,815

14,815

15,815

16,815

39,649

42,519

45,389

48,259