Color Psychology

orange. These colors are often described as calm. Colors on the blue side of the spectrum are known as cool colors and include blue. purple. but can also call to mind feelings of sadness or indifference warm colors cool colors .There are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red. and green. and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Consumer’s and psychology of Color • Energy level – Warm colors tend to invigorate while cool colors tend to relax. this depends on intensity and value • Mood – Bright orange and yellow have been shown to make people more aggressive • Physical Well-Being – Being around cool colors can reduce blood pressure while warm colors can raise blood pressure .

drama. vital. love.Color Associations • Red – Vitality. strong. honor. intense • Blue – Tranquil. harmonious. tranquil. peaceful. quality. excitement. light. health. sadness • Yellow – Sun. restful to the eye. stimulating. joyful • Violet – Powerful. may be considered vulgar . peaceful • Orange – Cheerful. force. relaxing. expansive. energy • Green – Most popular color. intellect. strength. extroverted.

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• Indigo shades were thought to alleviate skin problems. • Yellow was thought to stimulate the nerves and purify the body.• Red was used to stimulate the body and mind and to increase circulation. . • Blue was believed to soothe illnesses and treat pain. • Orange was used to heal the lungs and to increase energy levels.

therefore. all colors are brilliant.saturation Saturation is a measure of a color's pureness and brilliance. The middle parrot has a saturation of 50%. the color appears dull The first parrot on the left is at 100% saturation. creating a black and white image. In subtractive color processing like CYMK. the more we mix colors the less pure they become. the colors are very dull. . The third parrot has no saturation.

Note: Blue is often considered to be the safest global color . security. loyalty. blue symbolizes holiness. unity.Blue represents peace. conservatism. harmony. sky. order. blue is associated with immortality. In China. For Hindus blue is the color of Krishna. and depression. blue is associated with soap. For the Jews. cleanliness. calm. stability. In Colombia. water. In the Middle East blue is a protective color. tranquility. truth. confidence. technology. trust. cold.

formality. of color. sadness. depth. fear. In speech we say "Don't let a black cat cross your path". style. sophistication. underground. It represents power. elegance. good technical color. mystery. evil. unhappiness.Black is the absence of light and therefore. . "Black Market" or "Black Monday". anger. remorse. anonymity. mourning and death. evil. wealth.

" In France studies have indicated green is not a good color choice for packaging either. In India green is the color of Islam. renewal. . youth. inexperience. calms. jealousy. In Ireland green has religious significance (Catholic). envy. spring. fertility. generosity. "Its cool quality soothes. and has great healing powers.Green It represents nature. misfortune. vigor. health. good luck. environment.

Orange is a combination of yellow and red. flamboyancy In Ireland orange has religious significance (Protestant). vibrance. . It symbolizes balance. enthusiasm. Orange brings up memories of fall leaves. warmth. It has luminous qualities and has been used for attention-getting. pumpkins and Halloween. Orange is considered a warm color Orange expresses energy.

Purple represents royalty. transformation. Purple dye was made from the mucous gland of a snail. nobility. It required thousands of snails to yield 1 gram of dye causing it to be a color only nobles could afford. mourning. . ceremony. spirituality. arrogance. Purple is considered an exotic color. enlightenment. wisdom. cruelty. mystery.

danger. In China red symbolizes celebration and luck. raise blood pressure and make the heart beat faster. stop signs and blood. Red can evoke a fight-or-flight response. Red associated with love. violence. used in many cultural ceremonies that range from funerals to weddings. valentines. .Red It is the warmest and most energic color in the spectrum. speed. emergency exit signs. In India red is the color of purity (used in wedding outfits). strength. anger. desire.

purity. good.“ In Japan. In eastern cultures white symbolizes coldness and sterility. white carnations signify death. It represents reverence. We use white in figures of speech like "pure as the driven snow" or "a white lie. winter. humility. precision. simplicity. birth. sterility. and marriage. . cleanliness. snow. youth.White is what we see when all colors come together in perfect balance. peace. innocence.

philosophy. happiness. idealism. hazard. illness. deceit. dishonesty. summer. jealousy. and imperial.Yellow represents joy. The yellow rose is a symbol of friendship. less passionate or threatening than red ones. optimism. covetousness. sunshine. gold. . hope. imagination. spirituality and inspiration. cowardice. betrayal. In Asia yellow is sacred.

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