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Encountering a brand is like . exploring a different world.
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FASHION FOR MEN

ELEGANCE

FASHION FOR WOMEN
ORIGINALITY GLAMOUR

SPORTY

+GLAMOUR

UCB
COMFORT
FASHION PLEASURE

GLAMOUR UNDERCOLORS UNDERCOLORS FOOTWEAR

LUXURY

ACCESSORIES ACCESSORIES
INNOVATIVE

CHILDREN

STYLE

QUALITY

LIFESTYLE

VISSION, MISSION AND VALUES
Benetton’s foundation and guiding principals.

PERSONILITY
What does Benetton look like to you.

BRAND ESSENCE

POSITIONING
The market space , that Benetton wants to occupy.

THE FIRM

POPULAR CULTURE Brand Stories

Brand Stories

Brand Stories

Brand Stories

INFLUENCERS

CUSTOMER

Brand Royalty

PRODUCT LIFE CYCLE (MINITAKA)

BRAND LIFE CYCLE (ALNILAM) MARKET LIFE CYCLE (ALNITAK)

BRAND AUDIT GALAXY

Brand Culture

Conceptual Definition

Brand Vision Brand Values

Brand Name

BRAND FUNDAMENTALS
Brand Promises

Brand Eroders

Graphical Elements Brand Personality Brand Mission

Brand Communication

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