SALES AND DISTRIBUTION

PRESENTED BY: PRADEEP KUMAR(26) SALIL RAIBOLE(27) RAJNISH JAKHAR(28) RISHABH SOOD(29)

ABOUT MARICO
• A leading Indian Group in Consumer Products and Services • Found in 1991, Public Limited Company • Renowned Brands like Parachute, Saffola, Kaya Skin Clinics • Turnover of 1550 Crores (2006-07) • CAGR of 13% in turnover, 15% in profits - over last 5 years

Reaching 13 Crore consumers

MARICO’s SUPPLY CHAIN
6 RDCs (regional distribution centres)

RDC

Raw Material Vendors

Primary Sales Plants Depots

Direct Distributors

Secondary Sales Retailer

30 depots

Super Distributors

Stockists

Total >

SALES & DISTRIBUTION AT MARICO
Factory +

D

Distribu

Super Stock

Retai

VENDOR MANAGED INVENTORY (VMI)

Places order EARLI ER Distributor Replenishment based on order Marico

Replenishment based on norms Distributor NOW WITH VMI

Marico

MIDAS Mi-net APO SAP Orders are automatically generated

THANK YOU

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