      


 Integration.  Greater

financial strength.  Flexibility.  Ability to achieve.


is a strategic decision leading to the maximization of a companies growth by enhancing it’s production & Marketing operations, globalization of business etc.

amalgamation can enhance value for shareholders of both companies through the amalgamated entity’s access to greater no. of market resources.

All the properties of amalgamating company immediately before the amalgamation should become the property of amalgamation company by virtue of the amalgamation. All liabilities of the amalgamation company immediately before the amalgamation should become the liabilities of the amalgamated company.

 Eliminating

financial constraints.  Deployment of surplus cash.  External growth by exchange of shares.






Legal Procedure and Related PR Activities

Procedure of Amalgamation Companies Act ,1956 u/s 391 to 394

Conducting due diligence & Preparation of valuation report arrive at exchange of shares. Preparation of the scheme of amalgamation. Again hold a board meeting to approve valuation report, scheme of amalgamation and appointing lawyers for petition in High Court.


 

Make announcement and submit copy of scheme to the stock exchange about amalg. And share exchange ratio Obtain the order from the High Court to hold separate meetings with share holders. Passing the resolution by requisite majority. Submitting results in the High court and obtain sanction


  

Make application to stock exchange for listing of shares to be issued by amalgamated company Pay consolidated stamp duty stamp duty on shares as per the valuation. Obtain permission for trading. Register the transfer of property of amalgamating company as per scheme of amalgamation.

Events held during this legal proceedings

Holding up a shareholders meeting exactly after decision making.
Where share holders will be given the detailed idea of this amalg. valuation of exchange of their share. Making them feel secured during such situation

 


Formal announcement of amalgamation through press conference
Communicating correct information Giving publicity to this take over Creating goodwill of the company Eliminating any distribution of wrong information Showing off the strength and hold of a company in the market.

    

Distributing information via websites and news periodicals.
Displaying info. Given during shareholders meeting Some info. About at what stage the legal procedure has reached. Showing the presence in the market


The main speakers of this event would be the Managing Director, Vice President, CEO & other Directors of the company. It is conducted so that the new employees can adjust to their jobs & the new working environment of the company. It would also help to develop a positive work attitude & motivation among the employees.


A three day workshop that is conducted by an expert . Program is attended by Key Officials, Managers, Leaders & Supervisors of both the companies. Deals with initiating Leadership, Teambuilding, Innovative Thinking, Personality Development & so on. This program also includes a Media Training Program.

Held once in every three months. Employees use this opportunity to know more about the status of the company & also about other employees. It may also include arrangement of an Entertainment Program for the employees.



Seminar is , generally , a form of academic instruction, either at a university or offered by commercial or professional organization. It is a lecture & dialogue allowing participants to share experiences in a particular field under the guidance of an expert discussion.

A factory tour is a free tour sponsored by the company providing the tour to promote their products, contrary to an escorted tour or a selfguided tour where there usually is substantial cost involved bec. Their businesses within themselves. These manufacturing companies that offer these factory tours think of it as public relations.


Discussion about company related issues: Different policies Current demand & supply Financial situation.


Community Events
  

Yoga Workshops. Health Camps. Performing Arts.

Yoga workshops

Health Camps

Performing Arts



Press conference
After Amalgamation To explain the smooth flow

Press conference
 

 

Announcing the takeover Announcing the holding shares of the company Clearing the misconception Clearing all the doubts if any

Crisis management
Leak of False Information

Leak of False Information
   

Downfall of shares of the company Attrition Conflicts Lost of faith on management

How to take situation under control

Press conference must be called to explain the current situation of the company For Attrition, exit interview must be suggested to HR dept. Conflicts must be resolved by conducting group discussion and meetings Immediate meeting with sub-ordinates must be suggested and press conference must be called to regain the trust Through Advertisements

Crisis management

 Man-made b)Terror c) Riots d)Strikes  Natural g)Heavy

attack etc.

Rain h)Floods etc.

   

Delay in meetings Delay in contracts No Quorum Injury

How to take control

 

Meetings should be postpone by minimum 11days from the date of the meeting Should get immediate date from the court Conveying message through register mails, emails, sms, etc. about the delay in any matter Insurance

Case Study
• • •

Firestone Johnson & Johnson's Pepsi

The organization's most important asset is at stake, their reputation. It is useless to conceal the truth from the public because eventually someone will blow the whistle. Firestone continued to sell faulty tires to the public when they knew there was a problem with the product. After many deaths, Firestone recalled millions of tires, and the public wondered how long Firestone knew about the problem. Now Firestone is on the verge of declaring bankruptcy and going out of business because they made poor crisis management decisions.

In 1982. One of Johnson & Johnson's well-known products, Tylenol was tampered with. Someone had been placing cyanide pills inside of Tylenol bottles, and it was killing people. Johnson & Johnson reacted quickly and pulled their product off the selves. Instead of suffering longterm damage to their reputation, Tylenol regained consumer confidence quickly because their crisis management plan told them to act in the interest of the consumer.

In 1991, a Pepsi customer claimed to have found a syringe in a can. Once the story hit the press, there were numerous reports of people finding screws, syringes and bolts in Pepsi cans. The Pepsi Company immediately denied that this was possible and that these claims were fraudulent. Pepsi started running ad campaigns against these incidents saying that they were "copycats" and Pepsi cans are "99.9% safe." This gave Pepsi enough time to discover what was happening. A grocery store surveillance camera caught a customer placing a syringe in the Pepsi can. Pepsi now had the proof they needed to refute the claims that their soda was unsafe to drink.

NOTE: A Crisis management plan is necessary because news and information is traveling faster than ever. Companies must be able to quickly answer questions and allegations about looming crisis.

Special Thanks…
Mr. Yogesh Chavan Ast. Manager(M.I.C.) of TCI  Mr. Mangesh Wagle Ex. Operation Manager of INOX  Miss. Sharvari Raut Client Servicing Executive, Mkt. dept., Buty & Salon  Mrs. Sanketa Masurkar Snr. Analyst ,Operations. Of Lehman Bros.

► Advertisement during Amalgamation ► Case examples : → Hutch is now Vodafone → DHL Express

Advertisement during Amalgamation

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its in the form of media, hoardings, T.V. commercials & with the help of celebrities Amalgamation is the process of mixing or combination of the companies At this time the name , logo , taglines of the company can change. Advertising plays a vital role while the process of Amalgamation. It makes people aware of this changes and also promotes the company. Effective advertising during the process of amalgamation is necessary for the company so as to build a better furture. Many big companies have effectively advertised during amalgamation and covered much of the market.

Hutch is now Vodafone
Before »»»»» Now

The brand Hutch transitioned to Vodafone across India. Vodafone, the world’s leading mobile telecommunication company, completed the acquisition of Hutchison Essar in May 2007 and the company was formally renamed Vodafone Essar in July 2007. This transition is probably the largest brand change ever undertaken in India and arguably as big as any in the world. It touches over 35 million customers, across 400,000 shops and thousands of our own and our business associates’ employees. Vodafone, the world’s largest mobile phone group by revenue, put in a bid for Hutchison Essar that gave it an enterprise value of ~$19 Billion. It made an indicative offer of $16.5bn for Hutch around Christmas to Hutchison Telecommunications International, which owns 67 per cent of the Indian mobile operator. Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86 per cent of India’s mobile customer base, with over 34.1 million customers.

DHL Express (originally standing for Dalsey, Hillblom and Lynn), is a division of Deutsche Post World Net providing international express mail services.DHL was founded as a company in 1969 by Adrian Dalsey, Larry Hillblom, and Robert Lynn.The trio initially provided a courier service between the Continental United States and Hawaii. DHL began as a courier service between San Francisco and Honolulu in 1969. In the next few years, they expanded to the Pacific Rim, and soon to Europe In 1998, Deutsche Post began to acquire shares in DHL, finally reached majority ownership in 2001, and completed the purchase in 2002. Deutsche Post acquired a majority (51%) of DHL's shares, and the remaining 49% in 2002. The new DHL was launched by merging the old DHL, Danzas and Securicor Omega Euro Express.

Express mail services of DHL



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