CRITICAL READING: IDENTIFYING RHETORICAL STRATEGIES

WRD103: Composition & Rhetoric I, Autumn 2013

Rhetorical Situation

Consider the context
 Exigence:

what prompted the author to write?
who was the author targeting in their

 Audience:

writing?
 Constraints:

What values did the author assume he/she shared with their audience? What information did he/she assume their audience knew?

ANALYZING
Read – First Impression •Read Again – Formalize your Stance •Focus – Don’t try to cover everything! •Themes & Patterns: What is the author attempting to claim? St Martins Handbook:

Section 8 (all) “Analyzing

Analyzing & Critiquing Reasons
Ethos: The trustworthine ss or credibility of the author
  

Personal Experiences & Knowledge Common Ground Acknowledging the Counterargument

Analyzing & Critiquing Reasons
Pathos: Appeals to the audiences’ emotions
 

Descriptions & Concrete Language Figurative Language

Analyzing & Critiquing Reasons
Logos: Appeals established through the use of logical and consistent reasoning
  

Testimony from Authorities/Experts Cause & Effect Examples & Precedents

Practice Identifying Strategies
Identify in the following commercial:

TrueCAR.com “A Better Way” (http://youtu.be/YTcOrqYTM4Y)  Who is the audience?  How does the commercial use
 Ethos  Pathos  Logos

What might you argue about this commercial?

Practice Identifying Strategies
Identify in the following image:

 Who is the audience?  How does the advertisement use:  Ethos  Pathos  Logos  What might you argue about this advertisement?

Sign up to vote on this title
UsefulNot useful