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A cloud modelling notation for business users to express requirements concepts Towards a business user driven view of cloud computing
Workshop to discuss idea and approach
August 26, 2010
Meeting Date: Start Time:
AUG 26, 2010 5:00 PM Europe/London BST (British Summer Time) http://meetingplace.capgemini.co.uk/a/912123364911 0e2c70928189629c5061 UK Number: 01483 788788 International Number: +44 1483 788788 Meeting ID: 0127 Please, go to mute during the first part of the presentation - do not put your phone on hold during the meeting
Looking for active volunteers….
A walk through the Cloud Business Notation ideas and concepts - 30 minutes - by Mark Skilton A discuss on the ideas and concepts presented - all Identify advantages and any concerns that need to be addressed - all Identify ideas on how the Cloud Notation may fit with other architecture models - the intention is to work with other stack type models such as NIST, TOGAF for example - to generate different views of cloud models for different types of stakeholders , both technical and business oriented.
The following notes and diagrams are from the meeting attended by a range of participants at the Cloudcamp Boston July 21 The objective was to identify ideas and approaches to define a Cloud Computing Reference Architecture that better defined and represented the evolving nature of the Cloud and how it could be provided and used.
NATO. Ideas A Cloud User Notation ..Scope of what I’m focusing on. Google UCs . But will talk about the scope of models for System of different stakeholders to put in context Systems NIST.. C-M Value Network Analysis. I am just looking at one model view of Cloud Architecture for business users.UC-SB Interoperability SOSi Levels of System interoperability LiSi Industry System of Systems SOSI and LiSi stacks DoD.
Zachmann and other concepts have resulted in a perspective of a Provider oriented style “tiers” in Cloud which has limitations Syntax and semantics have been focused on by community and industry forums but other aspects of behavior interoperability and choreography modelling that could help describe cloud and cloud services is potentially a gap a present There are many discussions and standards forums on interoperability in the industry but little methodology evolving from an overview of how different parties might work across a cloud service There are Industry efforts to extend SOA and security standards but these come from a preexisting viewpoint rather than a clean start on cloud descriptions We are seeing academic research and evidence in Grid computing.0 have provided foundation message and payload standards but need to move to into describing how the service “looks and feels” Historically the “tiers” approach to describing architecture has originated from the Client -server era.Why do we need a Cloud Computing Reference Architecture CCRA? A range of comments included: Current reference models are from a seller perspective and don’t fit how cloud “feels” from a User perspective SOA and Web 2. The nature of cloud is emerging continually and the CCRA could help narrate aspects of requirements and how to use Cloud . agent based technology and some vendors providing examples of how to visualize and potentially represent cloud services more closely relating to the cloud experience. examples seen in 4+1.
assets. businesses and experiences that represent aspects of cloud . people. we have seen examples such as virtual reality VR software standards that has attempted to represented a more realistic software representation of the real world – the point is not the VR but that the aim is to create a language and approach that represents how business and technology are working together. Cloud computing is yet another environment / ecosystem combination of tools .The need for a meaningful Cloud Computing Reference Architecture Methodology We need to have a methodology that recognizes better how cloud computing experience “looks and feels like in the real world” Considering an analogy.
Watson Research Center YorkTown.com/wpcontent/uploads/2010/03/CloudOntology. Santa Barbara and Maria Butrico and Dilma Da Silva of IBM T.com/doc/18172802/Cloud-Computing-Use-CasesWhitepaper and the “Towards a unified Ontology of Cloud Computing” by Lamia Youseff. New York http://freedomhui.scribd.gov/groups/SNS/cloud-computing/cloud-computingv26.The current Provider oriented Cloud Computing reference models While NIST is arguably the most well known http://csrc. All these examples also provide a technology tiered framework of implementation viewpoints for cloud computing.nist. . University of California.pdf .ppt . there are many examples of equally significant and influential models including the Cloud Computing taxonomy from the Google hosted Cloud Computing Use cases Group http://www.J.
to use the “cloud” as a service for business. experience or use the cloud service. this has been predominantly from a provider viewpoint of cloud computing and less on how the consumer might see. The customer experience and the business user viewpoint of cloud is quite different from the discussions of design and run time choices for cloud services. A critical goal of cloud computing is to move towards a user ondemand perspective. These conceptual frameworks represent a description of a technology tiered architecture most meaningful to Enterprise technologies.Building advocacy for a Business User prospective of Cloud Computing But. While this is important it prevents a separation of the concerns most important from the consumer perspective of the service. .
nist.gov/groups/SNS/cloud-computing/cloud-computing-v26.ppt .NIST Cloud Computing Reference http://csrc.
Google Hosted Cloud Computing Taxonomy http://www.scribd.com/doc/18172802/Cloud-Computing-UseCases-Whitepaper .
pdf Note: The T. Watson Research center http://freedomhui.“Towards a Unified Ontology of Cloud Computing” – University of California.com/wp-content/uploads/2010/03/CloudOntology.J. Watson crica 2001 & 2009) . Santa Barbara & IBM T. Watson reference here – see Tim O’Reilly & Clay Shirky Reference to Thomas J.J.
. the buyer and seller and other intermediate roles that support the types of homogeneous and heterogeneous platforms and subclasses of data and user devices that are found in the real world of IT.Balancing the Buyer and Seller perspective We are not advocating a different cloud computing model but a set of models that take into account both the consumer and provider side .
5 key Business Benefits of a User driven Cloud viewpoint Defining a clear Cloud Computing Architecture Modelling approach will help further develop Cloud Computing adoption Defining a common set of standard terminology is key to any new emerging technology trend in helping to raise awareness and express requirements of that technology. .
Overall how the service level performance monitoring and disaster recovery aspects of the cloud service needs to be shown in a heterogeneous context. The greatest impediment to cloud is probably the risk and security aspects of the data. web sites and tweets. the self-service “menus” and “portfolios” open to business. Showing this experience and how this changes in a “mash-up”. A methodology that helps clarify this “ownership of responsibility” would be a great benefit in definition a clear boundary of service trading and exchange. on-demand world would greatly improve the real world representation of consumer choice . how multiple service monitoring and management systems need to be position on the provider side and the consumers side. Defining a way to show individual services and their common shared service or incremental growth could help accelerate an adoption profile where users understand the cost of service better. Visualizing the real cloud Cloud is already here. Probably the biggest affect on everyday lives has been the attention span and impact on people and business through on-demand and real-time exchange of messages and content enabled by an increasing social and dynamic network of services that can be described as “the cloud”. we everyday see the email. Business needs a way of describing this from that perspective so that we can accelerate the meaning full integration and adoption of cloud into everyday experience. video feeds. Many enterprise level SLAs need OLAs that are representative of business level QoS standards. “how much do cloud services cost my business?”. location and control of services.5 key Business Benefits of a User driven Cloud viewpoint Monetizing cloud services It is currently an area of adoption question. Defining a clear Customer experience Describing who has ownership of Security Risk in the cloud Defining how to monitoring Quality of Service QoS in the cloud . Defining a user location perspective of security protection points would greatly enhance the provider conditions to address those critical concerns.
This matches the incremental cashflow and elastic growth we so often see in cloud service use .Why this helps monetize Cloud Because it is a middle-out not a outward-in approach – it drives the user journey through using the cloud You look at cloud from the viewpoint of using one to many cloud services which can be used and built on incrementally.
Defining Models for Cloud Computing that considered the Business User viewpoint .
Some of these relate to CCA. This is not Web services or BPEL style protocols and workflow styles How the service meta data might be defined The types if actors that might participate in a cloud service from all perspectives How the overall flow of a Cloud service transaction might flow How the cloud service “communities” might look and interact How trading and marketplaces might interoperate How to design Cloud Components How to define a Cloud Service Lifecycle How a catalog or catalogs of business and IT services might be represented in the cloud How the services might be visualized . Examples. discovered and used A description of the service exchange meta data model Cloud Actor Model Cloud network (Choreography) Model Integrated Cloud Framework Cloud catalog and user experience model Cloud Meta data and Behavior (Cloud Contract) Model Others……. They provide a provider technology perspective of the cloud solution Cloud services model A description of the types of services we see in cloud computing – more from the perspective of the type of “operations” and services that cloud might support..At Cloudcamp we discussed… What a Cloud Computing Reference Architecture CCRA might contain ? Cloud Computing Technology reference model This is arguably already covered in the many technology stack reference models: NIST etal. SOCCI etc .
Why do we need Cloud Model Symbols ? Reasons for using the “Symbology”: Marketplace Visualization Visualizing Behavior Cloud Network Nomenclature .
What a Cloud Computing Reference Architecture CCRA might contain ? .
Source : Vladimir Baranek What a Cloud Computing Reference Architecture CCRA might contain ? .
pricing & Payments Shopping basket Integration management Identity management Audit & compliance management SSO & authorization Service maintenance Recovery services Backup services Common Shared Services PaaS IaaS Resources Deployment Platforms .Cloud Computing Tier Reference Example Model “Stack” Deployment channels Channels / Devices BPaaS Operating Services SaaS Demand management Supply management Component library Provisioning management RIM tools Monitoring Management Configuration management Billing & reporting Usage.
How might a Cloud Network model In the real world Cloud Services exist look like ? between Social and Business Collaborations Ideas on what the Entities of this model might be: • Service • Marketplace • Boundary • Community • Transactions • Hub • Aggregator • Concentrator Social Network Business Network Industry Network .
Types of Cloud Module Symbols #1/3 Standard Service Actor Device Security Integration & Messaging Business Container Service Container Avatar Mobile Device Security Service Composite Service API Cloud Service Cart Hub Service Hub Concentrator e.g. Queue Intelligent Agent Fat (Client) Device Monitoring Service Integration Service Feed / Alert Cloud Shop Service ? Other Search Service Industry Service Light (Client) Device DR DR Service Hypervisor Message Component Store Self Service Catalog .
Types of Cloud Module Symbols #2/3 Boundaries Connections Providers Provider Name Catalogs Cloud Community Private Community Standard Connection Cloud Service Provider Provider Name Cloud Service Catalog Social Network Sphere Cloud Location Based Business Provider Self Service Catalog Provider Name Marketplace Boundary Virtual Organization Inter Component Connection XaaS Service Provider Component Catalog .
Types of Cloud Module Symbols #3/3 Management Cloud Environments Deploy Public Private Hybrid Enterprise 1 3 Provider Service Components Configure Provider Provider Provider Provider Provider Provider Provider BaaS Assembly “Factory” ORG Report INaaS BPaaS DaaS SaaS PaaS IaaS DCaaS Cloud Domains NET IN OUT CRM HR Semantic Based Re/Source Based Business Based .
My focus here is just on a Business Notation for describing Cloud requirements .
and Deliver Terms •QoS Aspects – Non-functional Characteristics •Functional Characteristics – Workload Characterization •Types of Cloud Stack services: IaaS. SaaS. Contract (including SLAs).The Cloud Notation is just one model view of a number of models Cloud Business Artifacts Cloud Buyer/User Requirements Metadata •Business Roles •Business Processes •Market Segments •Financial and Lifecycle Terms •Sell. etc Cloud User Notation . PaaS.
net/share/_embed/kvjacksn/ cloud-computing-training/ .sys-con. http://www. CloudComputingJournal http://cloudcomputing.Some examples using the Cloud notation The following uses examples from Kevin Jackson.xmind.com/ recent blog publications to illustrate the point. Leading Cloud evangelist .
Brad discusses their infamous week where Animoto went from 25k users to 700k users in 5 days and they had to scale from 50 to 5k servers.Animoto Video Shows Animoto WWW http://animoto. Backup Services included Integration & Mashup services .com/intro/1?gclid=COPA7s22iaMCFRJNagod7W_5bA Animoto uses Rightscale as their cloud infrastructure partner. blog sphere Animoto Video Business Security Apps Store Animoto Services Types of Video Services Monitor Service Rightscale Cloud IaaS partner DR DR .
So it turned to Amazon's S3 service to host the data. and it wanted to make extra revenue selling historic data for those stocks and funds.com and then creates the replay animations from them. and created a lightweight reader app using Adobe's AIR technology that let users pull in the required data. And the price is right. the company didn't want to worry about optimizing its databases and servers to handle the new load.nasdaqomx. called Market Replay. Sell historical data From those stocks And funds (Marketplay) The Adobe AIR app Courbois' team put together in just a couple days pulls in the flat files stored at Amazon. The result: "We don't need a database constantly staging data on the server side. But for this offering.Nasdaq http://www." NASDAQ OMX Stock and fund data DR Lightweight reader app using Adobe’s AIR technology that let users pull in required data Amazon S3 service Host data .com/ NASDAQ OMX Nasdaq OMX has lots of stock and fund data.
then uploaded those to S3 Nytimes.com/ New York Times WWW blog sphere ? using Amazon.nytimes.com's EC2 computing platform. cut up into columns to fit in the scanners (as TIFF files).5TB of PDF files. The New York Times also used S3 for a data-intensive project: converting 11 million articles published from the newspaper's founding in 1851 through 1989. to make them available through its Web site search engine. the Times ran a PDF conversion app that converted that 4TB of TIFF data into 1.New York Times http://www. Using 100 Linux computers. The Times scanned in the stories. the job took about 24 hours.com Web search Subscribers too TIFF files convert to PDF EC2 Convert PDF app DR Published articles archive search Amazon S3 and EC2 S3 Queue .
Google Multiple Social Communities ? Google Services Search Google.com Multiple Enterprise Communities .
com Multiple Tenant Communities Controlled Tenancy Environment .Salesforce.
which. Having found that the new cloud architecture resulted in significant internal efficiency improvements whereby small. Amazon started providing access to their systems through Amazon Web Services on a utility computing basis in 2005.Amazon AWS Amazon played a key role in the development of cloud computing by modernizing their data centers after the dot-com bubble. were using as little as 10% of their capacity at any one time just to leave room for occasional spikes. like most computer networks. Multiple Social Communities Amazon AWS Services Multiple Location DCs Multiple Enterprise Communities . fast-moving "two-pizza teams" could add new features faster and easier.
Cloud Environment Encapsulation Deployment & Orchestration Example Social Cloud Facebook Facebook API Public Cloud Hybrid Environment Amazon Industry Cloud Fedex UPS iPhone iPhone API Customer Advocacy Portal Amazon Shop B2B API Consumer Hybrid Environment Enterprise Environment Rackspace B2C Portal eCommerce Payments Delivery B2B Integration Paypal Shop API Industry Cloud Public Cloud Business Cloud .
Example of Cloud Domains Leads 360 Salesforce Leads API OUT Sales force Force .com IN Microsoft Dynamics CRM CRM Force API Local Company DC Dynamics API COM .
Value network Analysis Value Network visualization and analysis helps people negotiate their work..This has been explored before but not in cloud. build stronger relationships and increase trust.properties that are vital for people working together as network ecosystems valuenetworks. see new opportunities.com. System of Systems (circa 2003-4) SOSi and LiSi stacks which DoD and NATO have worked on with Cargnie-Mellon University Different types of Interoperability Levels of conceptual interoperability Layers of Coalition Interoperability Tight and loose coupling within system of Systems Network of interoperable services ..
the intention is to position CBAN as separate to other projects and to be business oriented notation .Next steps Is this notation something that The Open Group Cloud Work Group think has merit and should be carried forward ? Should this be a set up as a separate Project within the Cloud Work Group with new chairs and a Charter ? Should this be kept within the current CBA Project as it has links with the metadata work in CBA ? How should this be linked with the CCA and SOCCI project teams .
Cloud Catalog and marketplaces model Developer Communities & marketplaces Aggregator Self Service Catalog Service Trading & Auctions Apps Store .
Cloud Catalog and User Experience Viewpoint Model Business Networks Social Networks WWW Blogsphere Cloud User Experience Viewpoint ? .
How might a Cloud Service Meta data be described for static and behavioral interoperability ? Conceptual Cloud Container IaaS Cloud Contract Choreography Behavioral interoperability Interoperability Needs ------------- PaaS QoS Service Type Security SaaS Semantics Integration Syntax Behavioral Interoperability Information Model .
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