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Business Intelligence

Members: Eona de Villa Jhoanna Dela Cruz Reuben Dizon Janine Mendez Mark Ngo

What is BI (Video)

• BI technologies provide historical. current and predictive views of business operations . or by associated costs and incomes. analyzing business data and providing access to data to help enterprise users make better business decisions such as sales revenue by products and/or departments.• Business intelligence (BI) mainly refers to computer-based techniques used in identifying. extracting.

process mining.Applications in an enterprise • Measurement – program that creates a hierarchy of Performance metrics and Benchmarking that informs business leaders about progress towards business goals (AKA Business process management) • Analytics – program that builds quantitative processes for a business to arrive at optimal decisions and to perform Business Knowledge Discovery. Predictive analytics. Business process modeling . Frequently involves: data mining. Predictive modeling. statistical analysis.

OLAP • Collaboration/Collaboration platform – program that gets different areas (both inside and outside the business) to work together through Data sharing and Electronic Data Interchange. Frequently involves: Data visualization. NOT Operational Reporting. .• Reporting/Enterprise Reporting – program that builds infrastructure for Strategic Reporting to serve the Strategic management of a business. Executive information system.

• Knowledge Management – program to make the company data driven through strategies and practices to identify. represent. create. distribute. and enable adoption of insights and experiences that are true business knowledge. . Knowledge Management leads to Learning Management and Regulatory compliance/Compliance.


• Process of selecting. exploring and modeling large amounts of data to discover previously unknown relationships that can support decision making • Data mining software searches through large amounts of data for meaningful patterns of information • Answers question: “What are the relationships we do not yet know?” .

4 main objectives: • • • • Sequence/Path analysis Classification Clustering Forecasting .

Data mining applications: • • • • • • • Consumer clustering Customer churn Fraud detection Direct marketing Interactive marketing Market basket analysis Trend analysis .

(OLAP) .

whereby each side of the cube provides another 2 dimensions of relevant information • Note that although the word “cube” is used to illustrate the multidimensionality of OLAP tables.• Extremely fast in response • Enables executives to make timely decisions • OLAP applications let a user route virtual “cubes” of information. . the number of tables is not limited to 6 which is the number of sides of a real cube.

• It is possible to produce tables showing relationships of any two related variables contained in the database. as long as the data exists in the database .


.• Drilling down .process by which one starts with a table that shows broad information and gradually retrieves tables of more specific information • Dimensional databases (multidimensional databases) – the raw data is organized in tables that show information in summaries and ratios so that the inquirer does not have to wait for processing raw data.


(CRM) .

Executive Dashboard • BI tools convenient for executives • Companies that develop BI tools create interfaces that help the executives to quickly grasp business situations • Popular name of such interface is DASHBOARD .



organizing.• Combination of activities involved in gathering. sharing. analyzing and disseminating knowledge to improve an organization’s performance • Purpose is mainly to gain the second type of knowledge .

• Knowledge management is the attempt by organizations to put procedures and technologies in place to do the ff: ▫ Transfer individual knowledge into databases ▫ Filter and separate the most relevant knowledge ▫ Organize that knowledge in databases that allow employees easy access to it or that “push” specific knowledge to employees based on prescribed needs .