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Presented TO : Synergy :

Mr. Moeen Naseer Mehroz Afzal


Rizwan Elahi
Aitazaz Elahi
Faisal Qamar
INTRODUCTION
•The company name signals its policy “ Muji “

•MUJI meaning "no-brand quality goods.“

•The concept is Japanese; its success has been international.

•MUJI is proving a workable design formula for the 1990s and well into the 2000s.

•MUJI started with 40 products and now includes more than 7,000 products.

•MUJI products range from stationery, and clothing for men and women, to food items and
major kitchen appliances.

•Muji is positioned as a "reasonably priced" high quality brand, keeping the retail prices of
products "lower than usual" by the materials it selects, streamlining its manufacturing
processes, and minimizing packaging
WHAT IS MUJI?
•MUJI is not a brand whose value
rests in the frills and “extras” it
adds to its products.

•MUJI is simplicity - but a simplicity


achieved through a complexity of
thought and design.

•MUJI’s streamlining is the result


of the careful elimination and
subtraction of gratuitous features
and design unrelated to function.
HISTORY
•Muji began as a product brand of the supermarket chain The Seiyu, Ltd. In December 1980.

•In 1983 the first directly operated Muji store opened.

•In 1985 Muji started overseas production and procurement, started to place direct factory
orders in 1986 and in 1987 Muji started to develop material globally.

•In 1989 Ryohin Keikaku Ltd became the manufacturer and retailer for all Muji products and
operations. Including planning, development, production, distribution and sale.

•In 1991 Muji opened its first international store in London, UK.

•In 1995 shares in “Muji Tsunan Campsite” were registered as over-the-counter shares of
Japan Securities Dealers Association.

•1998 Muji listed on the second section of the Tokyo Stock Exchange.

•From 2001 onwards Muji was listed on the first section.


DIVISIONS
THE PRODUCTS
MUJI products brightly represent both our product-design methods and our overall
philosophy.

Our goal of offering products.

5. Excel in quality at lower prices


6. By avoiding the waste typical of much product-manufacturing
7. Distribution - in the form of unnecessary functionality
8. An excess of decoration
9. Needless packaging.

MUJI has accordingly designed and developed countless successful products.

Continue…
THE PRODUCTS
We have in many cases re-defined “user-friendliness.”

Particularly, in order always to offer high-value products that are reasonably priced.

MUJI travels the world in the reliable procuring of quality materials.

Beyond the name, the process of creating products was different.

MUJI product developers would survey 1000s of customers to understand what they
needed. And then they would try to meet these needs in the simplest, cheapest ways
possible.

The slogan for “R&D” was to “make what you want, as a customer”.
THE PRODUCTS
STRATEGY ADOPTING
NO-BRAND BRANDING STRATEGY
Muji's "no-brand" strategy means that the little money is spent on
advertisement or classical marketing and Muji's success is attributed to the
word of mouth, a simple shopping experience and the anti-brand movement.
Muji's no-brand strategy also means its products are attractive to customers
who prefer unbranded products for purely aesthetic reasons.

Example :
Muji has released a t-shirt with a rubber square on the chest for
customer to design their own logo or message.

Although the company styles itself as a brandless brand, some of its most
popular designs are thought to be by well known and established product
designers.
ECONOMY
MUJI’s Characteristic Trait is economy.

Products born of efficient production processes are simple.

That would be empty posturing.

Universal and Accommodating Products.

Use of natural resources.

We hold all of these attributes without placing inconsistent emphasis on any of them
SELECTION OF MATERIAL
For MUJI the materials we use to make our products are of the utmost
importance; consequently, considerable attention is given to their selection.

We search worldwide for the most suitable raw materials.

We use many industrial materials as well as recycling unused materials where


possible.

The overriding selection criteria is always quality.

These activities underpin our ability to create:

low-priced & high-quality products.


PACKAGING
When packaging products, MUJI seeks not to
adorn them but rather to highlight their natural
colours and shapes.

For this reason, we use bulk packaging and


place products in plain, uniform containers.

Faithful to our philosophy of simplicity, this


approach is also in keeping with our policy of
conserving resources and reducing waste.

Thus, all Muji products appear on store


shelves in simple packaging bearing only
product-related information and a price tag.
COUNTRIES OF OPERATION
VIDEO

ENTERING USA MARKET


MUJI IN USA
FUTURE OF MUJI

Continue……
FUTURE OF MUJI

Continue……
FUTURE OF MUJI

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