Writing a Business Plan

Stephen Lawrence Frank Moyes Graduate School of Business University of Colorado

Writing a Business Plan
 Hard, long work  Frustrating
– Puzzle pieces keep

changing shape – Synthesis vs. Analysis – creative

 Ultimately, very rewarding
– Put your education together – Excellent resume item – Satisfying

Ideas vs. Opportunities

Ideas vs. Opportunities
Market Size

 What makes a good opportunity?  Opportunities
– – – –

Attractive Durable Timely Adds value

 Scale and scope

Time

A great business idea! ($$)

?

Consider…
 Technical feasibility  Market acceptance  Competition  Resources required  Experience of management team  Market growth  Et cetera …

ities ortun opp Your ideas…

How to write a plan?
Linear Model
Mktg Ops Develop Append Done?

Iterative Model
Marketing

Development Operations

Business Plan

Financials

Elements of a Successful

Business Plan
 Executive Summary  Company Overview  Industry and Marketplace Analysis  Marketing Plan  Operations Plan  Management  Financial Summary  Offering  Appendices
– 5-yr P&L – 5-yr Balance Sheet – 5-yr Cash Flow – 1-yr monthly CF – Other support docs

Iterative Approach:

Twelve Steps – Twelve Weeks
1. 2. 3. 4. 5. 6. Assess Concept Industry Analysis Marketing Plan Operations Plan Development Plan Build Strategy 1. 2. 3. 4. 5. 6. Revenues & Expenses Financials Funding Valuation and Offer Publish your Plan Present your Plan

Business Plan Templates
 We will all use the same business plan outline and organization  MS Word templates available on BPlan web site  MS Excel financial spreadsheets available on course website

Step One – Assess Concept
 Quick feasibility study  Bring all members of team up to speed  Review critical plan components  Identify missing information / research  Complete all parts of Step One  Turn in handwritten copy next week

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