Visual Merchandising

Presented By:Bhavna Krishan Preeti Presented Prerna By:Ritu Bhavna Vikash

Krishan Preeti Prerna Ritu

Visual Merchandising
When you are in the mall, what elements that you can see make you want to enter a particular store?

What is Visual Merchandising?
Visual merchandising is the physical presentation of merchandise and the design of a place of business for the purpose of increasing sales.

What is Visual Merchandising?
Visual merchandising is often referred to as the silent salesperson. The purpose of visual merchandising is to attract customers to the merchandise for closer examination.

Store Image
store image is the idea of a store in people’s minds. Store image is created by visual merchandisers through the design and décor of the store.

Merchandise Presentation
Merchandise presentation is the way merchandise is displayed for sales in a store.

Merchandise Presentation
In self-service presentation, all of the merchandise is on the floor. Customers can find the merchandise on their own, select the items they want, and then bring them to the cashier.

Merchandise Presentation
In full-service presentation, none of the items for sale are on the floor. Select items may be on display, but you must ask a sales associate to get the item you wish to purchase.

Merchandise Presentation
Large retail stores often have a combination of self-service and full-service.

Some upscale stores offer luxury full-service. The sales associate asks what you are interested in and bring it to you.

Displays
A display is an arrangement of merchandise designed to get attention and thus promote sales.

Displays: Types of Displays

Displays: Types of Displays
A window display appears in store windows that face the street or the walkways of a mall.

Displays: Types of Displays
An interior display is located inside a store. They are strategically placed to catch a customer’s eye and to generate traffic flow within the store.

Displays: Types of Displays
A point-of-purchase display is designed to provoke impulse purchases as the customer is waiting to pay for his or her purchases.

Types of Apparel Display Fixtures

Gondola

Straight Rack

Rounder

Four-Way

Display Development
The following steps will help you plan a display: 1. Determine the goal of the display.
– Ex. – promote new merchandise? Show how to wear new style?

2. Choose the merchandise.
– Should be eye-catching or notable, or subject of current promotional campaign.

Display Development
3.Choose a theme.
– Artistic: color, Theme: beach, holiday, back-toschool

4. Select props.
– Props are objects used in a display to support the theme or to physically support the merchandise.

5. Arrange the merchandise and props.

Display Development
6. Develop signs.
– Signs should give info, like price. – Signs should be brief and easy to read.

7. Design the lighting.
– Lighting should provide enough light to see merchandise and read signs. – Spotlights can be used to focus on specific items. – Lighting should minimize glare and shadows.

Display Maintenance
Dirty, messy displays can ruin a store’s image. To maintain a good image, a display must be kept clean and orderly. Some guidelines for good display maintenance are to check display at least once a day, clean regularly, replaces damaged goods, replace moved items, and replace lights as necessary.

Display Evaluation
The purpose of displays is to promote store image and sell products. Visual merchandisers usually evaluate each display to determine whether it is meeting these goals.
– – – – – – Does the display fit our store image? Does it grab customers’ attention? Is focus on merchandise? Are signs clear and easy to read? Is there enough light? Is the display neat and clean?

Design and Visual Merchandising
Success in visual merchandising involves the use of design. Design is the purposeful arrangement of materials so that a certain effect is produced.

Design and Visual Merchandising
The elements of design include:
– – – – 1. Color 4. Texture 2. Line 5. Light 3. Shape 6. Motion The elements of design are building blocks that can be manipulated to create an effect.

Color
Color is often the most dramatic and noticeable design element. Colors grab attention, create a mood, or affect how someone feels.

Line, Shape, Texture, and Light
Line refers to a one-dimensional mark that looks as if it were drawn by a pen. – Can be an actual line drawn by a pen – Can be a boundary, such as where 2 walls meet or a seems joins 2 pieces of fabric – Can be straight, curved, or jagged – A line also has direction (horizontal, vertical, or diagonal)

Line, Shape, Texture, and Light
Shape refers to the shapes used in design.
– Shapes can be twodimensional or threedimensional. – Shape also refers to the overall outline of an item or display, which is often called the silhouette.

Line, Shape, Texture, and Light
Texture refers to the surface quality of materials.
– rough, smooth, fuzzy, shaggy, soft, hard, etc.

Light is necessary in a window or display so that the viewer can see what is being shown.

Motion
Motion can be an additional element of design. Mechanical devices are often used to move products in the display. The most common is a rotating platform.

Principles of Design
Emphasis Movement Balance Proportion

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