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Advanced Analytics

The next wave of Business Intelligence

Shankar Radhakrishnan Senior Solutions Architect HCL Technologies

Agenda Analytics Landscape Maturity Level Market Indicators Advanced Analytics Enablers .

Customers. Processes and Services Support Systems CRM. Sales . CRM.Analytics Landscape Strategies Social. Databases. Email. Mobile Marketing. Blogs. Products. Customer/Consumer facing applications Context Web. Promotions Applications ERP.Product Listing. Recommendation Systems Data warehouses. Business Systems. Business Intelligence . Internal Applications. Video.

Mine More Drivers ROI. Product Affinity Market Trends. Research Analysis Customer/Consumer Analytics Build Relationships Insights .Collect More. Customer Retention.

Maturity Level Basic Analytics Performance Management What happened in the past? Advanced Analytics Complex Even Processing Multivariate Statistical Analysis Time-series Analysis Data Mining Predictive Modeling Ensemble Modeling Constrained Based Optimization Natural Language Processing Text Mining What is happening at this moment? Entity Extraction Sentiment Analysis Semantic Analysis Behavioral Analytics Social Network Analysis Social Media Analytics What will happen? What is most likely to happen? What might happen if we give it a little nudge? .

and finance will continue to be transformed by the use of analytics” International Institute for Analytics. 2011 “In 2011. human resources. IT management. the use of analytics as a competitive differentiator in selected industries will explode” “The roles of marketing. 2010 .” Gartner. 30% of analytic applications will use proactive. predictive and forecasting capabilities” “The market for BI and analytics is undergoing gradual evolution. Dec 3rd.Market Indicators “By 2014. Feb 1st. sales.

2010 .” Gartner. Nov 9th.” Gartner. Jan 6th. 2011 “These organizations will change what types of BI and analytics they use. 2011 “By 2014. global market for Analytics software will grow to $34Billion” IDC. Jan 6th. and they will modify how information feeds decision making. They will change how they procure them and where they procure them from.Market Indicators (continued) “By 2014. the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organizations.

Text Analytics Social Analytics Sentiment Analysis Brand Identity Product & Brand Affinity Reputation Driven Online-Economy .

Facebook vs. Twitter Breakdown of 2010 Social Demographics .

Predictive. Multivariate Propensity Price Elasticity . Anti-Fraud Analytics Regression.Predictive Analytics Forecasting Targeting Fraud Detection.

Attrition Funnel Analysis Behavioral Segmentations .Segmentation Analytics Customer Segmentation in real-time Churn Analysis.

Mobile Analytics Digital Delivery Channels and Services Property Effectiveness Application Analytics Ad Analytics Geo-Spatial Analytics User profile and Relevance Identify New Opportunities .

Data Strategy Structured. Semi-Structured Unstructured User generated System generated Interactive ‘pipes’ Enterprise Data .

Enablers : Processing Models Data Mining In-memory Database Analytics In-database Analytics Real-time Data warehouses Process-at-the-source Distributed Databases Clustered Databases Columnar Databases .

Enablers: Service Models Analytics-as-a-service Data Provisioning Data Ownership Localized Process Faster Results Dynamic Scaling Increased ROI .

Enablers : Big Data Data volume explosion Data Retention (Long Tail Analysis) Data Appliance Distributed Data Open Development Frameworks .

Thank You! “Every decision we make is based on Analytics” Oliver Ratzesberger. Ebay .