GROUP 4 MEGHNA M.

G ARCHANA NADIG GUNJAN AGARAWAL

To understand the various aspects of Category Management.  To ascertain its affect on consumer behavior.  To ascertain its influence on the value of chain.  To understand the different strategy patterns.

GROWTH
CUSTOMER UNDERSTANDING

PROFIT MARKET DATA & TRENDS

CATEGORY MANAGEMENT

SALES

SALES INFORMATIO N

INVENTORY EFFICIENCIES

CATEGORY SHARES

CATEGORY – Substitutable or Complementary products .  CATEGORY MANAGEMENT - The distributor/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value.

Category Definition Category Role Category Review Category Assessment Category Scorecard Category Strategies Category Tactics Plan Implementation

6

Stock Keeping Unit  Gross Margin  Point of Purchase  Point of Sale  Minimum Base Quantity  TurnOver

It has contributed significantly to sales and profit growth for a vast majority of retailers.  It has positioned retailers to align merchandising strategies and tactics more closely with consumer purchase behavior. It has also created an environment that encourages collaborative information sharing and planning between trading partners. It has led to greater efficiencies across the supply chain.

WWW.CATMANPLUS.COM WWW.CATEGORYMANAGEMENT.COM WIKEPEDIA RETAIL MAGAZINE