 Use

of IT in the process of:creating, communicating & delivering value to customer and managing CRM profitably.  E-marketing means using digital technologies to help sell your goods or services.  These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.

 “Old

Marketing” = Outbound Marketing  Old Marketing” methods include: • Inside sales • Telemarketing • Tradeshows • Seminars • Print Advertising • Direct mail/email

 “New

Marketing” = Inbound Marketing  “New Marketing” methods include: • Search engine optimization (SEO) • Pay per click (PPC) advertising • Blogging and leveraging the blogosphere • Buzz marketing • Targeted landing pages • Conversion tools • Sophisticated analytics

Strengths of organization

Market Needs

Weakness of organization

Existing competitors

Design for creating value

Expected competitors

An

outline of a design to accomplish a specific objective:
To

create value for customers at a profit, or in the new concept of marketing, To create a mutually beneficial relationship The application of marketing resources to achieve marketing objectives.

The

NAPKIN plan The VENTURE CAPITAL plan

Situation

analysis E-marketing strategic planning Set your objectives E-marketing strategies Implementation plan Budget Evaluation plan

TOPO CENTRas
The biggest domestic electric appliances and electronics trade network in

LITHUANIA &Latvia.
Company sells domestic electric appliances, audio and video equipment, digital photography equipment and computer equipment.

It belongs to international corporation
group “AG Group”, which is the leading retail and wholesale corporation in Baltic States

 The

brand and image of a business are vital to its success. Strong brands can generate customer trust, which is particularly important in e-commerce where there are often concerns over privacy and security.

Several branding options:  Using existing brand names
Co-branding  Creating new brand

*suggest something about the product *be short and memorable *be easy to spell *translate well into other languages *have an available domain name

 Domain

names  Building relationships with your customers  Answering common queries  Asking visitors to register

 Manage

your database  Getting the right technology:  Computer set-up and performance  Firewalls  Compatibility  Data privacy  Online guide

There are three stages to implementing an e-marketing campaign: Evaluate the marketing

options.
Plan

the rollout phase.

Monitoring

the effectiveness of your e-marketing campaign.

 Email

- great for building relationships and keeping your customers up to date with offers, and is less intrusive than telephone marketing. However, growing concerns about spam mean you need to make sure you adhere to government regulations.  SMS (short messaging service) - almost everyone has a mobile phone, so marketing via text messaging is a viable option. However, the personal relationships people have with their phones means marketing needs to be carefully considered.  Websites - a hugely flexible option to meet any marketing need. However, with so many other websites, you need a strategy for getting yours noticed and used.

 Look

at training implications, especially of building and running a website and think about the costs involved.  Decide which staff will require training and allow time for them to adjust to the new system.  Do you need to review your customer contacts database? Before beginning a new marketing campaign it can be a good time to reorganize your data.  If you're building a website, how are you going to promote it? Will you submit it to search engines? Which directories should you promote it in? Are you using blogs and online PR? Is it worth paying an agency to boost your rating? It might be wise to start with a soft launch - perhaps just to existing customers to see how the website beds down before you begin to give it stronger marketing support.

 Tracking

and site analysis tools

 Wusage  Web Trends  Google Analytics
 Use

surveys

 Email

and SMS marketing - regulations  Your website  Using cookies

What to do ?  Get the branding right  Put the online infrastructure in place  Monitor, review and update What to do differently ?  Build in more landing pages

 Global

reach  Lower cost  Track able, measurable results  24-hour marketing  Personalization  One-to-one marketing  More interesting campaigns  Better conversion rate

 We

should manage:

Revenue

Profit

Return on investment

Optimization
Cost

TOP TEN COUNTRIES WITH THE HIGHEST NUMBER OF INTERNET USERS
Country or Region
1 2 3 4 5 6 7 8 9 10

Internet Users 2000 95,354,000 22,500,000 47,080,000 24,000,000 5,000,000 5,000,000 15,400,000 19,040,000 8,500,000 13,200,000 255,074,000 105,909,578 360,983,578

Internet Users Latest Data 210,575,287 162,000,000 86,300,000 50,426,117 42,000,000 39,140,000 37,600,000 34,120,000 32,925,953 31,481,928 726,569,285 446,540,640 1,173,109,925

Internet Penetration 69.7 % 12.3 % 67.1 % 61.1 % 3.7 % 21.0 % 62.3 % 66.5 % 53.7 % 52.9 % 21.5 % 14.0 % 17.8 %

Usage Growth ( 2000 - 2007 ) 120.8 % 620.0 % 83.3 % 110.1 % 740.0 % 682.8 % 144.2 % 79.2 % 287.4 % 138.5 % 184.8 % 321.6 % 225.0 %

United States China Japan Germany India Brazil United Kingdom South Korea France Italy

TOP TEN COUNTRIES Rest of the World WORLD TOTAL

 Competition

in the electronic era is presenting a combination or blend of imperfect competition, duopoly, oligopoly and the final shape will be……………

“”WEB COMPETITON”” There will be no price wars….in fact it will operate on two parameters:  QUALITY PRODUCT  CUSTOMER SERVICE (customer satisfaction ,CRM)

Made by: DEEPA Contribution: Deepa Annapurna Rajendra

Presented by: Deepa Annapurna Rajendra Nageshwar Rao