EVENT something that happens at a given place and time

Definition – event
• Occurrences designed to communicate particular messages to target audiences • It is a live multi media package carried out with a preconceived concept , modified to achieve the clients objectives of reaching out to the target audience by providing a sensual experience and an avenue for two-way interaction

Types of events
• • • • Corporate events Personal events Leisure events Cultural events

Corporate events • • • • • • • • • • • • Conferences meetings trade shows Seminars Team building events Business dinners Press conferences Trade fairs Board meetings Incentive events opening ceremonies Product launches Executive retreats .

Conferences They are popular and important business events Everything about the event management of academic! medical and business conferences .

"eetings They are common business events in large companies! perfect to discuss operational and financial strategies .

Trade shows They are exhibitions where companies can present and demonstrate their latest products # professional presentation is crucial .

Seminars They are educational events for the training of managers and employees "ost seminars are not comparable with boring lectures Interactivity is core$ .

Team building events They are a %ey to develop and motivate teams in companies and divisions Everything about the planning of professional team building events .

Business dinners # long&standing corporate tradition to conclude fiscal years! celebrate new milestones or to get in contact with %ey customers .

Press conferences Perfect business events to promote new products! launch mar%eting campaigns or to inform the shareholders and public about financial issues .

Trade fairs They are a great opportunity to present your latest products to customers and business partners .

Board meetings They are events which focus on strategic goals and visions The event venue and the planning process should reflect the prestigious nature of these meetings .

Incentive events They motivate employees or close the ties to customers Event managers are planning events that help to enhance customer loyalty .

#ward ceremonies They are great events to honor and motivate %ey staff or to ac'uire and retain customers Event planners are able to organi(e events to remember .

Share holder meetings They are yearly and obligatory events to inform a corporation)s shareholders about company issues and to elect the Board of *irectors .

+pening ceremonies They are held to start conventions! annual meetings and other events that last for two or more days .

Product launches They are critical for the successful mar%et introduction of some products # perfect product presentation might also increase the media coverage .

earn how they should stimulate free thin%ing and creativity .Executive retreats They are escapes from stressful wor% schedules and the day&to&day business .

Personal events • • • • -edding -edding anniversaries Birthday parties Picnics .

-eddings They are the most important days in the life of brides! grooms and their families Professional event managers help to plan the events .

-edding anniversaries They celebrate milestones in a couple)s life together Ideas and hints that help you to plan those events or find professional even managers .

ind out how event managers can help you to ma%e your party a success .Birthday parties They re'uire seldom a professional event manager! but there are exceptions .

Picnics It is a pleasure excursion at which a meal is eaten outdoors ideally ta%ing place in a beautiful landscape such as a par%! beside a la%e or with an interesting view and usually in summer .

eisure events • • • • • • • • stage shows music shows live concerts dance shows star nights mimicry shows leisure sports and other recreational and entertainment activities! .

stage shows • They are theatrical productions which are performed in a designated space for the performance /i e0 stages The stage serves as a space for actors or performers and a focal point for the members of the audience .

ive concerts • " concert is a live performance #typically of music $ before an audience .

%ance shows • It is a reality dance show that airs on the stage .

&oad shows • 'hey are promotional methods of display which enhances public opportunities to access collections and it lengthens the life cycle of the product! .

(ultural events • • • • traditional folk evenings awareness shows theme parties charitable shows ! .