UNIT I - Introduction

Definition of Terms Tourism as an Industry, Product, & Service

Definition

Tourism
Activities of people traveling to and staying in places outside of their usual environment for not less than 24 hours but not more than a year for pleasure, business and others

Definition

Industry
An entity that generates either products or services for profit

Definition

Tourism Industry
Is a composite of industries and entities, both public and private, involved in the planning, development, marketing, sales, operation and evaluation of destinations, products and services

Tourism Industry
Government Sector
 Planning,

Private Sector
 Planning,

development, marketing of` destinations  Delivery of tourism services  Evaluation of tourism results

development, marketing of specific tour products  Operation of tour products  Delivery of tourism services  Evaluation of tourism results

Tourism Industry
Government Sector
 DOT  PCVC  PTA  LGU  Other

Private Sector
     

National Government Units

Transportation Lodging/Hospitality Food and Beverage Activities and Attractions Travel Trade Others (Publishing companies, ITC SP, Marketing & Public Relations Org. Events Organizers, Miscellaneous Services

Government Sector Other National Government Units DOTC DFA CAB DOJ CAAP DOF DPWH DENR MARINA DILG PPA LGU LTFRB PNP

Tourism Industry

Product

Service

Tourism … as a Product
Characteristics:
 Intangible  Perishable  Standard

and quality varies over time  Interacts with external forces

Tourism Product : Destination

Is a geographical unit which the tourist visits and where s/he stays. Attractions
 

3 Factors:

Site or Event Natural or Man-made

Amenities or Facilities Access

Site Attractions

Event Attractions

Natural Attractions

Man-made Attractions

Amenities or Facilities

Amenities or Facilities

Entertainment

Entertainment

Access

Tourism … as a Service
Characteristics:

 

Employees perform actions that benefit or serve customers Employees are professionals A special attitude or relationship exists between the employee performing the service and the customer receiving it

Definition

Travel
Is the act of moving outside one's home community for business or pleasure

History of TA

Thomas Cook