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Nature of Industry Haier Global Company Profile Haier Product Production and operation Management Human Resource Management Smart Approach Smart Goals Strategy Marketing and ADIA MODEL Conclusion


The main purpose of selection of this company is to get practical exposure of the businesses in a real world. This project will give us opportunity to get better understanding of business functions and operations

Haier is a leading global brand that recognizes and respects the realities haier is basically belongs to manufacturing industry which is offering business and consumer products.

South Asia




Middle East & Africa

Haier Electronics Group Co., Ltd Founded in 1984, Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong Limited. Over the past 20 years, it has grown and prospered as a worlds 2nd Largest Home Appliances Company. It is only Chinese brand that has been nominated in the list of top 100 companies of the world; Haier was ranked 95th number in the list.

Single Split Chillers

Refrigerator Freezer Washing Machine Air Conditioner TV Microwave Oven Small Domestic Appliances

Haier Electronics Group Co., Ltd want to became worlds 1st Largest Home Appliances provider company

To become the industrial leader and the most competitive and consumer preferred home appliance solution provider.

Director Country Manager

Regional Manager Senior Manager

Manager Assistant Manager

Branch Manager Senior Executive

Senior Officer Trainee Level

Production operation management is concerned with creating, operation and controlling a transformation system that takes inputs of a variety of resources and produces output of goods and needed by customers

HR department in Haier is performing following functions:

Management of Administration Human Resource Management Asset Management

They give 15% incentives on their monthly salaries after their performance evaluation. They also give incentives on quarterly basis. They also paid their fuel charges according to their designations. They claim their medical bills up to 67% of their total bill.



Be precise about what you are going to achieve.

M Measurable
A Achievable

Quantify your objectives

Are you attempting too much? Dont try to take over the world in one night just focuses on specific one goal and try to achieve it.

R Realistic

Do you have the resources to make the goals happen (men, money, machines, materials, minutes)?

Time Scaled

State when you will achieve the goals


Step 1 : Summarize your goal Step 2: Categorize your goal Step 3: Set Specific Numerical goal Step 4: Set a Completion Date Step 5: Commit The Time Step 6: Be Aware of Possible Obstacles

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.


Consumer Market Business Market Global Market Non-Profit or Government Market


Product Awareness Daily News Papers Magazines Personal Selling Trade Show Marketing Sales Promotions

Haier promotion budget is around 1.75% of their turnover. 40% spending of their budget is print media, 20% goes on TV, 20% on outdoor activity and balance 20% on sales promotion activity.


A Attention Attract the Attention Of Customers(Awareness) I Interest Raise customer interest by focusing on and demonstrating advantages and benefits D Desire Convince customers that they want and desire the product or service and that it will satisfy their needs. A Action

Lead customers towards taking action and/or purchasing.


One of a numbers of flow that analysis the customers journey from ignorance to purchase It is a persuasive model used in promotion It is used in smart advertising like on Tvs, Magazines, New papers. Convince the customers to final purchase.

Haier began exploring the global markets in the mid-1990s but the company's activities were largely restricted to exports. In 1996, Haier entered the Indonesian market through a joint venture (JV) route. This was the company's first JV outside China.

Haier should introduce some quality checking laboratories for the better competition with competitors. As Haier is 95th ranked company of china and included in the large scale manufacturing company therefore they should have to focus on six sigma quality checking process. Haier should introduce more corporate social responsibility projects outside china.