Packaging and Labeling of PONDS

WHAT IS PACKAGING AND LABELING ?

Packaging
Packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper for the product

Labelling
Labelling is any written, electronic, or graphic communications on the packaging or on a separate but associated label. Labeling may be defined as the display of information about a product on its container, packaging, or the product itself.

Ponds delivers products that make a real difference to women's skin and the way they live their lives

History Of PONDS

In 1846, the first Pond's product was invented in the United States as a medicine by scientist Theron T. Pond. In 1886, Pond's was relaunched as Pond's Extract. In 1987, PONDS was purchased by Unilever and became known as a Global Master Brand. In 1914, Pond's Cold Cream and Vanishing Cream marked the brand's evolution to a beauty icon.

What is Pond's first campaign?

Every normal skin needs these two creams".

By 1914, and the Pond's company began to advertise "Pond's Vanishing Cream" and "Pond's Cold Cream" together, making sure to explain each cream's different purposes on the new ads.

PRODUCTS OF PONDS
1. 2. 3. 4. 5. 6. 7. 8. Pond's Moisturising Cold Cream Pond's Moisturising Body Lotion Pond's Daily Face Wash Pond's Vanishing Cream Pond's Talcum Powder White Beauty Age Miracle Gold radiance

PACKAGING OF PONDS

PONDS MOISTURISING RANGE

PONDS MOISTURISING RANGE

PONDS CLEANSING RANGE

PONDS Intensive Night Cream

PONDS Tinted Moisturisers SPF15

Ponds Age Miracle Deep Action Night Cream Ponds Age Miracle Day Cream Ponds Age Miracle Facial Foam

Ponds Age Miracle Dual Action Eye Cre Ponds Age Miracle Intensive Cell ReGEN Serum

Ponds Age Miracle Intensive Cell ReGEN Day Cream

Ponds Age Miracle Toner

LABELLIN G OF PONDS

KINDS OF LABEL
1. BRAND LABEL
Such label which has only the brand name of the product is known as Brand Label. There is no other information of the product on the label except its brand name.

2. GRADE LABEL
Grade label highlights the quality or grade of the product.

3. DESCRIPTIVE LABEL
Descriptive label provides complete information regarding the product. Such as:

Ingredients of the product The method to use the product The various uses of the product Name of manufacturer Date of manufacturing Batch no. Care to be taken while using the product.

MANDATORY POINTS WHILE LABELING

The compulsory particulars include: The brand name or the name of the manufacturer with registered postal address and telephone no. Any special storage conditions or conditions of use. List of ingredients Quantity of ingredients Per unit price Date of manufacturing Date of minimum durability Net Quantity Instructions for use

Labeling of Ponds
Ingredients :
Shows the contents of the product for consumer to discriminate whether to use the product on the basis of suitability.

Usage Instructions :
It shows the correct method to use the product in a way that it is effective.

Date of manufacture :
Shows the date when the product was manufactured and the safe time period for its usage.

Quantity content :
The quantity of the product contained (in weight, volume or units)

 Manufacturers information :
Full postal address of the manufacturer with the address of the distributor and telephone numbers.

Customer service :
Contact information (P/O box no. , toll free number or email id ) where consumers can file in complaints or queries and suggestions.

MRP :
The maximum retail price inclusive of all taxes and the exemptions offered by the government.

 Bar code: Every product has a unique bar code for electronic recognition and authenticity .

Statutory warning : Warning against duplication of product label and graphics. Storage conditions : The ideal conditions to store the product for it's optimal life.

Powerful international presence

By the early 1980s, PONDS reached out to more women who wanted effortless beauty by building a powerful international presence. In 1987, PONDS was purchased by Unilever and became known as a Global Master Brand. Today, PONDS continues to be a well-known and trusted leader in skin care in over 50 countries.

PONDS RECOGNISED AT THE 24TH DUPONT GLOBAL PACKAGING AWARD

Ponds Talcum Powders packaging innovation has bagged a Silver Award at the prestigious 24th DuPont Global Packaging Award.

MARKET SHARE
POND'S 8% JOHNSON& JOHNSON SPINZ-CAVIN CARE CINTHOL-GODREJ OTHERS 15% 7% 5%

65%

conclusion
From a tiny homemade laboratory to today's state-ofthe-art PONDS Institute, the promise has remained the same: to deliver face care products that make a real difference to women's skin and the way they live their lives.

Advertisement

BY: SHWETA

SONI (IM-2K10-

116)