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Social media in careers work

Presentation to the University of Wollongong By Tristram Hooley (Reader in Career Development)

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What we are going to try and cover

Using social media to support team and network building


Using social media for professional development Using social media to deliver careers work to clients

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So what is social media?

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Wikipedia says
Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify usergenerated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.

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Disclaimer
During this session I will be encouraging you to do things in public (on the internet). You dont have to do what I say. If you dont want to do something you dont have to explain why. But, we can talk about any concerns. After the session I can help you take things down that you are not happy with.
But.

The golden rule is


If you dont want people to know something, dont put it on the internet.

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What do you do already?

With social media For personal/social use? For professional use with clients? For professional development?

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What we are going to try and cover

Using social media to support team and network building


Using social media for professional development Using social media to deliver careers work to clients

www.derby.ac.uk/icegs

Twitter
http://twitter.com/ Set up an account Search for me (@pigironjoe) Follow me. View my lists. Use the Careers and Australia lists to give you some people to follow. Try and follow at least 30. You can unfollow later if you want. Tweet Bring a tweet to someones attention with @ Group all of our Tweets using #socialgong

Keep Tweeting throughout today!

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Network type 1

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Network type 2

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Network type 3

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Walled gardens
Safe Private Intense

But Can be dull Lack new ideas Often have too few visitors People dont always come back

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Network type 4 (Real networks)

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What do you want from a network?


Diversity Independence De-centralisation (Surowiecki, 2004 see http://en.wikipedia.org/wiki/The_Wisdom_of_Crowds)
Also People who share your interests People to have fun/sociability with

Discuss

Are you trying to create a walled garden or an open network?

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Useful tools

Twitter Linkedin groups (can be walled gardens) Facebook pages (can be walled gardens) Pinterest Group blogs

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What we are going to try and cover

Using social media to support team and network building


Using social media for professional development Using social media to deliver careers work to clients

www.derby.ac.uk/icegs

An example of social development and reflective practice

1. http://adventuresincareerdevelopment.wordpress.com/20 11/05/11/five-things-that-careers-people-can-do-with-s/ 2. http://adventuresincareerdevelopment.wordpress.com/20 11/05/25/5-things-that-a-careers-professional-can-do-w/ 3. http://adventuresincareerdevelopment.wordpress.com/20 11/05/25/5-things-careers-professionals-could-do-with/ 4. http://adventuresincareerdevelopment.wordpress.com/20 11/12/13/making-it-invisible/

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Social reflective practice


Do something Think about it

Respond and rearticulate

Write about it

Think some more

Feedback from others

Useful tools
Twitter Blogs Presentation sharing http://www.scribd.com/ http://www.slideshare.net/ http://prezi.com/

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Discussion: So should you share everything?

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What we are going to try and cover

Using social media to support team and network building


Using social media for professional development Using social media to deliver careers work to clients

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How do you deliver careers services online?

Communication

Automated interaction
Information

- One-to-one

- One-to-many
- Many-to-many

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Online/face-to-face vs high and low social presence

Low (or no) social presence


Face to face

High social presence

Information giving, Guidance CV & course interviews, Group advice, quick work queries Flat websites, online career assessments, information Social media, ecounselling, elearning

Online

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Information

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What makes good online career information?

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Effective web writing

Summarise in the title. Summarise again in the first paragraph. Make it easy to scan One point per paragraph Short paragraphs and simple sentences Keep page length down. Use bullet points to highlight key information
[Note: A blog post is a bit different]

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Exercise - write a page on designing a brilliant CV

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Automated interactions

Tests Career assessments Games Simulations

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Communication: How would you respond?


Dear Careers Adviser
Im a third year English student. Ive got no idea what I want to do with my life. Ive liked University and would ideally like to do another year.

Yours

T_________

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Whats the appropriate blend


So we need to support individuals to become self-sufficient career managers Engagement is likely to lead to the identification of further need How do you design the appropriate blend?

Technophobes
Face-to-face Blended

Distance learners
Online

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Youth employability service

https://www.facebook.com/yesbrightonhove?sk=app_288764067835515

Key lessons from YES

Blend services Use online to extend services and facilitate keeping in touch Use online to allow drop in Create resources Write to engage Adopt the publish then filter principle
See Dyson, E. (2012) Face-to-facebook: a blended approach to careers work. Journal of the National Institute for Career Education and Counselling 29.

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Communication: Key design issues

One-to-one, one-to-many, many-to-many Synchronous or asyncronous Text, audio or video Sustained or one off Open or closed

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We communicate with people not organisations

Who would you rather talk to about your career?

or

A person

A brand

Social presence

Online interactions rob us of many of the social cues that we rely on in normal conversation. We need to work hard to replace them. E.g. Photos Names Information about ourselves

Exercise: Building rapport

Online

Face-to-face

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Thinking about learning: Scaffolding

You are providing help and support not doing everything for the client. Think about how you work with the online environment to provide them opportunities to develop. Providing links and connections is probably more useful than writing lots of text advice.

One-to-many / Many-to-one communications

Blogging
Other social media e.g. vlogging, bookmarking, microblogging Online career learning environments

http://blog.penelopetrunk.com/

Online career learning environments

Course resource

Participants

E-tivities

Course tutor

Instructional design

A example career e-tivity

Write a short post about your last job interview. What was it that you found particularly difficult.

Respond to someone elses post by providing them with an online resource that youve found helpful. It might be a web page with interview tips, a YouTube clip or something else.

Many-to-many: The wisdom of crowds

Can we intervene?

Facebook LinkedIn Twitter Etc.

Career learning is going on


But we are just one voice amongst many

The creepy treehouse

People should know where you are and what you do. But, they should call you into play.

If you walk away with one thing

The challenge does not lie in the technology. The challenge lies in deciding what to do with it.

Bibliography
Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge: ICG. Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide for academics. Derby: International Centre for Guidance Studies, University of Derby.

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Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe
Blog at http://adventuresincareerdevelopment.wordpress.com

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