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Founded in December 2011 at Bengaluru Co-founded by VS Sudhakar , K Ganesh, Meena Ganesh, Hari Menon, Vipul Parekh and V S Ramesh The team of five VS Sudhakar, Hari Menon, Vipul Parekh, VS Ramesh and Abhinay Choudhari had earlier launched Fabmart.com K. Ganesh and Meena Ganesh are angel investors. In March 2012, BigBasket Raises $10 mn From Ascent Capital In Aug 2012, BigBasket had its own warehouse capable of stocking 10000 SKUs Oct 2012, they entered new markets in Hyderabad and Mumbai Jan 2013, they had a catalogue of over 10,000 products including fresh

fruits and vegetables, grocery and staples, meats, personal care and branded product

By December 2013, they are expected to reach the magic break-even figure of 1500 orders per day of Rs. 1250/- basket
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Home Delivery

Pickup

In-store picking

Store to Home
Grocers use existing stores to supply online shoppers

Click-and-Collect
Online shoppers collect goods at Grocery Stores

Online Grocery Industry

Warehouse picking

Drive-through Warehouse to Home

Online start-ups (and some bricksand-mortar ) deliver from Warehouse
Some Grocers are adopting this time-saving approach

BigBasket chose to follow the Warehouse-To-Home model.

DP DP

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BigBasket follows Hub-andSpoke supply-chain architecture.

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Wholesalers

Amazon Web Services Architecture (AWS)

Bigbasket.com is currently hosted on a server that is located in Singapore by Amazon Technologies company. It runs on AWS ECommerce Architecture

A highly available ecommerce website with a flexible product catalog that is scalable Customers is able to find the products they are interested in quickly The pages load quickly and are highly available and accessible with very low latency
Communication & Collaboration Tools Google Mail, Apps, Analytics and Maps, Android Tabs Sales & Marketing Email / SMS campaigns, Social Media Customer Service Platform - Zoho Technology used Ubuntu Linux, Apache Webserver MySQL Database HTML, Phyton, Web2py, Django Cloud Solutions Amazon Web Services Cloud
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 Grocery buying is mostly a repetitive task. when a shopper logs into the account, a
history of previously bought items is provided making it easier to pick instead of going through the motion all over again. At each step, simple technology helps save time and money. With technology, BB manages to keep near-zero inventory and fulfils hundreds of orders everyday. BB uses Applications that track everything from the time an order is placed to delivery Use of net-books which displays a map, the vehicle location and the address to which the basket needs to be delivered Uses a supply chain technology that allow customers to place orders through multiple channels. Later predict what a customer is likely to order This is the most important tech application which lets BB reduce inventory and thereby, cut costs and keep a tight leash on expenses Analytics also involves knowing the customer better which helps retailers to make tailormade, compelling and convenient offer to the tech-savvy shopper and increase sales Card on delivery, where a customer can swipe their cards at the time of delivery to pay for the order
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 Educate customers: One striking finding from our study is how many shoppers are not even aware that online grocery service exists. BigBasket relies on word-of-mouth publicity but, massive marketing and communication is required.

Develop a unique selling proposition: A successful business normally stands out by offering something unique to the customers. BigBasket assumes that the USP is the time saved through home delivery. Our study supports this.

Win their Trust: Customers retention is a major challenge for online retailers and turning this problem around starts by minimizing mistakes. BigBasket offers refund with no questions asked and 50% refund on undelivered products.

 Ascent Capital invested US$ 10 Million which is estimated to last for 3 years BigBasket uses Amazon Web Services (AWS) to host its E-Commerce site located in Singapore. The annual cost for the E-Commerce site is estimated at US$ 500 per year which is scalable and can increase upto US$ 1000 based on utilization The company spends Rs. 150 to Rs. 400 to acquire each customer. The current customer base is more than 35000 For BigBasket, the most important tech application is the ability to predict customer behaviour which lets them reduce inventory and thereby, cut costs and keep a tight leash on expenses Unlike, traditional retailer might have to stock at least three weeks in advance, they ends up stocking it for less than two days They maintain almost zero inventory for perishables and sources from the market twice a day By December 2013, they are expected to reach the magic break-even figure of 1500 orders per day of Rs. 1250/- per basket
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