Positioning Statement LG strives to enhance the customer’s life (and lifestyle) with intelligent features, intuitive functionality, and exceptional performance. Choosing LG is a form of self-expression and self-satisfaction. Our customer will take pride in owning the amazing and take comfort in knowing he/she made a smart, informed decision.

Society changes. Hitachi transforms it."

Hitachi’s vision is
to create richer lives and a better society by providing products, systems, and services with a new level of value and potential based on the latest advances in technology, especially knowledge and information technology.

Hitachi’s mission is
to identify the real needs of society and our customers and to set and achieve goals that surpass those needs. We develop and apply new technology without being bound by traditional thinking. We focus our efforts on the fields of communications and services. We are willing to venture into new business areas. As a good corporate citizen, our goal is the harmonious coexistence of environmental preservation and economic growth.


Is an Italian fashion house. Its designs are worn by the likes of Jennifer Lopez, Gisele Bundchen, Michelle Williams, Madonna, Monica Bellucci, Ashanti, Christina Aguilera, Isabella Rossellini, and Kylie Minogue



The company was started by the Italian designers Domenico Dolce and Stefano Gabbanaand is based in Milan, Italy. By 2005 their turnover was €750 million.

D&G is a more casual line that follows an urban inspiration and attempts to set trends rather than follow them. It is the younger, more flamboyant line of the brand. It also sells: •Beachwear •Underwear •Corrective Eyewear •Sunglasses •Fragrances Ready-to-wear •Jewelry •Timepieces •In 2005-2006, a limited line of 1000 golden D&G Motorola RAZR V3i mobile phones was distributed by D&G boutiques and major Motorola retailers.


Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, tennis shirts. The company can be recognized by its green crocodile logo. HEADQUARTERS: PARIS, FRANCE Procter and gamble is the licensed holder of the fragrance line. Lacoste currently has its production capital in Troyes, France, though they delegate production of international clothing to numerous factories in over 12 countries around the world, including those found in Peru, Morocco, Indonesia, Romania and Italy. After a 2 year search in the Central American region, Lacoste established production for its US customers in the Miramar Free Trade Zone in El Salvador


Type: Private Founded: Milan, Italy(1975) Giorgio Armani S.P.A. is an Italian fashion company. The company designs Founder(s): Giorgio Armani
and Sergio Galeotti

and manufactures products in several categories including fashion accessories, Headquarters: Milan, apparel, cosmetics, fragrances, home Italy Area served Worldwide interiors, jewelry, eyewear and watches Key people: Giorgio Armani under several labels including Giorgio Industry: Fashion and leisure Armani, Armani Collezioni, Emporio Revenue: $1.69bn (2005) Armani, Armani Jeans, Armani Junior, Employees: 4,700 Armani Exchange A|X, and Armani Casa. Website End of year sales for 2005 were $1.69 billion. Armani is also planning together with Emaar Properties to launch a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Tokyo, Shanghai and Dubai. The company already operates a range of cafes worldwide, in addition to a bar, restaurant and nightclub.



Founded: 1923 Headquarters: Metzingen,Germany Key people: Claus-Dietrich Lahrs, ceo Giuseppe Vita, chairman Industry: Consumer Goods Products: Textile - Apparel clothing Revenue :▲ € 1.632 billion (2007) Employees: 9,700 (2008) Parent: Valentino Fashion Group Website Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories. All fragrance brands (Hugo, Boss and Baldessarini) are owned by Procter &

Hugo Boss AG is a fashion house based in Metzingen, Germany, that specializes in high-end m The company's products, divided over three brands, are available throughout the world in 103 countries and more than 5,002 retail stores. These brands are Boss, Hugo, and since 2004, Baldessarinienswear apparel. It is named after its founder, Hugo Ferdinand Boss (1885– 1948).



Tommy Hilfiger Born: March 24, 1951 (age 57) Elmira, New York, U.S.A. Nationality: American Education: Elmira Free Academy Labels: Tommy Hilfiger Thomas Jacob Hilfiger (born March 24, 1951) is an American fashion designer and founder of the brand Tommy Hilfiger.

Product lines •Hilfiger Denim, a premium-upscale denim collection for men and women. Designs are inspired by American classics and finished with a modern edge and fresh spirit. •True Star Gold, fragrance created by Hilfiger and spokeswoman Beyoncé Knowles •True Star, another fragrance created by Hilfiger and with spokesperson Beyonce Knowles& True Star Men, a fragrance created by Hilfiger and with spokesperson Enrique Iglesias •Tommy Girl, fragrance for women •Red Label, a line of denim-themed products including jeans, tshirts, and sweatshirts •H by Tommy Hilfiger, an upscale line which was ended after Tommy Hilfger sold his company, the same sort of style is now carried on under the •Tommy Hilfiger label in their specialty stores •Tommy Hilfiger, the company line of clothes sold in department


Christian Dior S.A. Type Société Anonyme (S.A.) Founded: December 16, 1946 Founder(s):Christian Dior Headquarters: Paris,France No. of locations: 160 boutiques globally (estimate) Area served: Worldwide high-end shopping districts Key people: Bernard Arnault, Chairman & CEO John Galliano, head designer of Haute couture/RTW Kris van Assche, designer for Dior Homme Victoire de Castellane, designer of Fine Jewellry Industry High fashion retail Products Luxury goodsTotal assets 42% of LVMH Owner MoëtHennessy • Louis Vuitton Divisions Christian Dior Parfums (Est. 1947) Christian Dior Cosmetics (Est. 1969) Dior Homme (Est.1970) Subsidiaries Christian Dior Couture (Est. 1995)


Founded: 1937 Founder(s): Edwin H. Land Headquarters: Concord, Massachusetts, USA Area served: Worldwide Industry: Photography Website

was founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision to cease all production in favor of digital photography products. The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University after his freshman year – he later returned to Harvard to continue his research.

After Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986. The company also was one of the early manufacturers of digital cameras, with the PDC-2000 in 1996, however they failed to capture a large market share in that segment. On October 11, 2001, Polaroid Corporation filed for Chapter 11 bankruptcy protection. Almost all the company's assets (including the "Polaroid" name itself) were sold to a subsidiary of Bank One. They went on to form a new company, which also operates under the name "Polaroid Corporation".It stopped making Polaroid cameras in 2007 and will stop selling Polaroid film after 2009, to the consternation of some users. The renamed "old" Polaroid now exists solely as an administrative shell.Its bankruptcy was widely believed to be the result of the failure of its senior management to anticipate the effect of digital cameras on its film business.


Founded: 1913 Founder(s): Lionel MartinRobert Bamford Headquarters: Gaydon, England Key people: Dr. Ulrich Bez, CEO Marek Reichman, Director of Design Industry :Automotive Products: Automobile Owner: David Richards John Sinders Investment Dar Adeem Investment Website:

Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars, based in Gaydon, Warwickshire. The company name is derived from the name of one of the company's founders, Lionel Martin, and from the Aston Hill speed hillclimb near Aston Clinton in Buckinghamshire[2] From 1994 until 2007 Aston Martin was part of the Ford Motor Company, becoming part of the company's Premier Automotive Group in 2000. On 12 March 2007, it was purchased for £479 million (US$848 million) by a joint venture company, co-owned by Investment Dar and Adeem Investment of Kuwaitand English businessman Sinders. Ford retained a US$77 million stake in Aston Martin, valuing the company at US$925 million.

Fate Sold to: Hispano-Suiza in 1963 Successor: Bugatti Automobili SpA Founded: 1909 Headquarters: Molsheim, France Key people: Ettore Bugatti (founder) Industry: Automotive Products: Automobiles, airplane parts Bugatti was founded in Molsheim, France, as a manufacturer of high performance automobiles by Ettore Bugatti, an Italian man described as an eccentric genius.

The original company is legendary for producing some of the most exclusive cars in the world as well as some of the fastest. The original Bugatti brand failed with the coming of World War II, like many high-end marques of the time. The death of Ettore's son Jean was also a contributory factor. The company struggled financially and released one last model in the 1950s before eventually being purchased for its airplane parts business in the 1960s. Today the name is owned by Volkswagen Group who have revived it as a builder of very limited production sports cars.

Subsidiary of Chrysler LLC Headquarters: Auburn Hills, Michigan U.S.A Area served: Global- U.S.A, Mexico, Australia, Europe, South Asia, Asia. Products: Cars, SUVs, Vans, Pick up trucks Website:,
Dodge is a United States-based brand of automobiles, minivans, sport utility vehicles, and trucks, manufactured and marketed by Chrysler LLC in more than 60 different countries and territories worldwide. Founded as the Dodge Brothers Company in 1900 to supply parts and assemblies for Detroit’s growing auto industry, Dodge began making its own complete vehicles in 1914. The brand was sold to Chrysler Corporation in 1928, passed through the short-lived DaimlerChrysler merger of 1998–2007 as part of the Chrysler Group, and is now a part of Chrysler LLC owned by Cerberus Capital Management, a private equity investment firm. It has brands available in Canada, Mexico, Asia, Brazil, Australia.


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