TO: Farhana Rizwan Assistant Professor Department of Pharmacy East West University

Zenifar Karim (ID: 2010-1-70-042) Debasree Paul (ID: 2010-3-70-036) Nabeela Zaman (ID: 2010-3-70-043) Samiya Khondaker Rinta (ID: 2010-3-70-048)

Introduction: Face Wash
Cleansing your facial skin is an important part of our daily skin care regime. Facial cleansers or face wash products are supposed to work for cleansing; repairing and protecting; hydrating and moisturizing the skin. A face wash is a facial care product that cleans the top layer of skin removing makeup, pore debris, and air pollutants that have attached themselves to the skin. It also removes dead skin cells and oil, leaving the skin with a healthy glow. Using a face wash to remove dirt is considered to be a better alternative to bar soap or another form of skin cleanser not specifically formulated for the face.

History: Evolution of Facial Cleanser from Soap
• Soap making started as early as 2800 B.C. in ancient Babylon. Urns were excavated and found to contain traces of a “soap-like” material.” Inscriptions describe a process of boiling fats with ashes. • Ancient medical documents from Egypt dating from 1500 B.C. mention the rudimentary process of soap-making by combing animal and vegetable oils with alkaline salts. These early soaps were used to treat skin diseases. • According to Roman legend, “soap” was discovered after rain washed a mixture of “animal fat and wood ashes” down from Mount Sapo upon which animal sacrifices were made. The mixture combined with the natural clay along the river bank; it had wonderful cleaning properties. • The Greek physician Galen (130–200 AD) and the eighth century chemist Gabiribne Hayyan were the first to have written about the use of soap as a body-cleansing agent. • In 1791, Nicholas Leblanc patented a process for making a good quality, inexpensive soda ash from common salt. The ash was to be combined with fat to produce soap. • In the mid-1800’s, Ernest Solvay discovered an ammonia-based process of creating soda ash from table salt.

• The chemical structure of soap was solved by Michel Eugene Chevreul in the early 1800’s. He unlocked the relationship of fats, glycerine and fatty acids. • In 1916, German scientists, in response to World War I rationing, discovered “syndets” or synthetic detergents. These soap-free chemicals cleaned without combining with mineral salts to form “soap scum.” Syndets paved the way for creation of facial cleansing products. • In 1970’s, the Dove/Unilever company introduced fats and “creams” into soaps and invented the concept of the “beauty bar.” The cosmetic world literally exploded afterwards, with other companies creating their versions of bars for facial washing purposes. Later, as more syndets were developed, more ways to add fatty acids and lipids into soapy solutions led to the rise of facial cleansers of all forms- gels, creams and liquids.

About SAVEPTRA Face Wash
It is a soap-free herbal formulation that gently removes impurities and prevents acne and pimples. It is enriched with neem, turmeric, honey and tea tree oil. This product contains no synthetic perfume or fragrance. Geraniol, used as a natural fragrance, is a colourless liquid; it has a sweet, rose-like odour and occurs naturally in essential oils, such as geranium, rose and lemon. The main surfactant, decyl glucoside, used in this product is also a natural substance and has been known to have no side-effect.

Forest Honey Neem extract (Azadirachta indica) Tea tree oil (Melaleuca alternifolia) Turmeric (Curcuma longa) Decyl glucoside Disodium laureth sulfosuccinate(39% active) Glycerin Lanolin Methyl solution cellulose 2%

Percentage Justifications in 100ml Bactericidal, moisturizer, 4% 8%

0.5% 2% 12% 7% 3% 0.5%


antioxidants (aiding in skin rejuvenation). Relieves dry skin, soothes itchiness, redness and irritation, effective against acne, boils and ulcers, wound healing, antioxidant. Anti-fungal and antibacterial, reduce acne and blemishes, anti-septic. Antiseptic, heal wound, antiinflammatory, retain elasticity, provide supple feeling, soothe skin. Cleansing, emulsifying, foaming, mild and gentle nonionic surfactant, nonirritating. Cleansing, foaming, foam boosting, hydrotope, surfactant Effective humactant, moisturizer, solvent, emollient, lubricant Lubricating agent, protective agent, moisturizer Thickener, emulsifier, lubricant

Methylchloroisothiazolinone Na- benzoate Brilliant blue FCF (Cl42090) Tartrazine (CCL 19140) Geraniol Distilled water

Percentage Justifications in 100ml 0.0015% Preservative and 0.05% 0.001% 0.001% 0.5% 58.4465%

effective against gram-positive and gram-negative bacteria, yeast, and fungi. Preservative, bacteriostatic and fungistatic under acidic conditions. Reddish blue color Lemon yellow azo dye Provides rose-like scent Solvent, base

2% solution of methylcellulose prepared by sprinkling into room temperature water by rapidly agitating Polymer allowed to disperse completely pH adjusted to at least 8.5 using NaOH (10% aq.) to fully hydrate the polymer Water, Decyl glucoside and Disodium Laureth Sulfosuccinate, lanolin combined in a mixture Turmeric powder added and mixed Methylcellulose solution added and mixed until uniform Neem extract added to mixture At 60°C honey and tea tree oil was added and mixed Formulation cooled while mixing to 40°C

Fragnance (geraniol), glycerin, Methylchloroisothiazolinone, Na- benzoate was added Brilliant blue FCF and Tartazine was added. After cooling to room temperature, the pH 5.5 was adjusted using appropriate acid. Product poured to container Then labelled properly.

Quality Parameters
• Accurate composition of ingredients is essential feature for quality control. • Ingredients should be compatible with each other • Should not cause of any side effects on skin like absence of allergic ingredients. • Workers check bottle quality, fill levels, and label placement. • Ensure caps are put on correctly. • Absence of air pockets. • Microbial contamination is also routinely checked. • Additionally, the packaging is checked for things such as bottle thickness, appearance. • Weight to make sure the final product has the desired characteristics. • As this is a skin care product, pH & cleansing property is highly concerned. • Products are packed under controlled temperature, conditions and by observing maximum hygiene. • Product’s appearance and smoothness also important factors for quality control.


Brand name: Ingredients: Indications:  Prevention of breakout of acne and pimples.  Helps clean out the dirt and dead skin  Suitable for all skin types.

Direction: For clean pimple free skin use daily morning and evening. Moisten
face with water and massage product gently onto face with a circular motion, gently work up lather and then rinse with water. Caution: If goes into eyes, rinse thoroughly with water.

Storage: Store in sealed, cool and dry condition. Keep container tightly closed. Protect from light and freezing. Batch No: RB2155 MFG. Date: 11-11-2013

EXP. Date: 11-11-2015
MRP: TK. 230.00 Manufactured by: Herbal Products Ltd.

Market Analysis
SWOT analysis: Strength
 Natural Product  Growing market  Effective cleansing power  Effective against acne

 Completely new product

 Comparatively high price
 New product

 Male and Female can use

 Effective against acne  Unique formulation  For both oily and dry skin

 Number of competitors

Market survey and consumer feedback
Level of satisfaction
100 80 60 40 20 0 Satisfied Unsatisfied Male Female 0 Male Female

Compared with other product


Useful for your acne or other skin disorder
No Yes

Reviews from customers:

Market Segmentation & Target market
SAVEPTRA falls under the skin care segment. This segment is
further sub divided and our product belongs to the sub-segment of face wash. Our product is suitable for both male and female. Our target customers are teenagers and adults. Rising awareness about the safety and efficacy of herbal products as

well as promotional activities by the media are the driving force of
the herbal cosmetics sector.

Product Promotion
SAVEPTRA face wash’s brand image is all about feeling clean, fresh and therefore beautiful.

Our current brand tagline is “Clean and beautiful on the go!” which
reinforces their idea of instant cleanliness leading to beauty and confidence and a perfect skin care for those having a busy life schedule. Travel friendly tube packaging, made of recyclable material. We have advertised on press media and very soon the advertisement

will published in most of the popular TV channel as we have already
made a deal with top class advertising farm.

With the advent of advanced technologies, newer cleansers are now being manufactured which are mild, provide moisturizing benefits and can be easily washed off. However many face wash products contain ingredients that are carcinogenic and have numerous side-effects. In SAVEPTRA face wash many such ingredients are absent like synthetic fragrances or perfume and benzoyl peroxide (for acne treatment). Our product contains ingredients which pose no side-effects and it’s main ingredients are absolutely herbal. SAVEPTRA face wash leaves behind a moisturized, absolutely clean and glowing skin.

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