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RELEVANCE OF COMMUNICATION

SUBMITTED BY Saroj Padhi Aditya Kumar Tony Varghese Anmol Sharma Gaurav Singh

Communication Skills Paths of Communication Relevance of Communication. . Goals of Communication.CONTENTS        What is Communication? Components of Communication. Process of Communication.

The ability of a leader to transmit a message to the receiver such as a follower. where the message has the same understanding to the receiver as the sender. This message can be verbal or non-verbal. .Communication The process of transmitting information from one person to another.

What are the most common ways we communicate? Written Word .

Components of Communication Listening Speaking Reading Writing .

Process of Communication .

Process:- Sender:. .An idea or experience that a sender wants to communicate. Medium of transmission:-The carrier of the message. Encoding:-Converting a message into groups of symbols that represent ideas or concepts.

. . Feedback:-The receiver’s response to the sender’s message. Decoding:.Contd. Receiver:-Who receives the actual message.. Noise:-Factors that distort the intended message.Technical term for the receiver’s thought processes.

Goals of Communications To get and give Information To ensure understanding To persuade .

COMMUNICATION SKILLS ORAL  Presentation  Audience Awareness  Critical Listening WRITTEN  Academic Writing  Revision and Editing  Presentation of Data NON-VERBAL  Personal Presentation  Body Language .

There are 4 paths of Communication in an Organization: 1) Downward 2) Upward 3) Lateral/Horizontal 4) Diagonal .

. policies and procedures that have to be followed in the organization are communicated to lower levels. This means that all the strategies. Downward Communication Communication takes place from Upper levels of Management to Lower levels that exists in an organizational hierarchy . Upward Communication Communication takes place from Lower to upper levels of the organizational Hierarchy in the form of feedback and performance appraisals.

ExampleMarketing manager and Production Manager as they are placed on the same designation in their respective departments. .Lateral/Horizontal Communication Communication takes place within the managers or employees working in the same level. Diagonal Communication Communication takes place within the employees at different levels.

employees etc. . should be well nurtured and informed about company policies clearly to reduce ambiguity.Relevance of Communication Communication is very important for all the business houses to communicate very well with it’s internal and external environment. Internal environment consisting of shareholders. stockholders.

The way information is communicated is often governed by how firms are structured. Dynamism is the key to success and it comes along with effective Business Communication. Communication is important because it is about how information is sent and received within firms.External environment consisting of customers etc. . should be communicated well about company policies and procedures with the help of accurate facts and figures.