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MARKETS AND DESTINATIONS

Objectives: Why people travel? Criteria for assessing destination’s attributes and attractions Match the traveler’s motivations with a destination’s attributes and attractions

TRAVEL MOTIVATORS
1. 2. 3. 4. Physical motivators Cultural motivators Interpersonal motivators Status and prestige motivators

4 Classes of Basic Travel Motivators
TRAVEL MOTIVATOR Physical motivator CLASSIFICATION Physical rest, sports participation, beach recreation, relaxing entertainment, others connected with health Desire to know about other country - music, art, folklore, dances, paintings and religion Desire to meet other people, visit friends or relatives , escape from routine Concern ego needs and personal development, trips related to business, convention, study and pursuit of hobbies and education. Enhance one’s recognition and good reputation

Cultural motivator

Interpersonal motivator

Status and prestige motivator

LEISURE TRAVEL DE-MOTIVATORS
1. Cost

of travel 2. Lack of time 3. Health 4. Family Stage 5. Lack of interest 6. Fear and safety

MARKET VARIABLES
1.Socio-Economic and Demographic variables
- Age, education, income, gender, social status, social class, race, religion, occupation

2. Product-related variables
- Length of stay, preferences and expectations

3. Psychographic variables
- Attitudes, interest, opinions, personality, lifestyle

4. Geographic variables
- home country, region of residence, population

TRAVELERS’ PSYCHOGRAPHIC VARIABLES
NEED Physiological MOTIVE ASPIRATION Relaxation Escape from everyday work environment, relaxation, relief from tension and stress. Security A sense of wellbeing, health, recreation.

Safety

TRAVELERS’ PSYCHOGRAPHIC VARIABLES
NEED Belonging MOTIVE Love ASPIRATION Family bonding, companionship, social interaction, personal, and family ties.

Esteem

Achievement Prestige, social recognition, egoenhancement, personal development.

TRAVELERS’ PSYCHOGRAPHIC VARIABLES
NEED MOTIVE ASPIRATION
SelfKnowledge Exploration and actualization of self evaluation of self, selfdiscovery, satisfaction of inner needs. Learning Knowledge Cultural, educational ad interest in other areas.

TRAVELERS’ PSYCHOGRAPHIC VARIABLES
NEED MOTIVE ASPIRATION
Environment, scenery, arts, and sciences. Aesthetics Appreciation of beauty

DESTINATION ASSESSMENT
• Destination is a specific area that a traveler decides to visit for the day or to spend at least one night

• Travelers select a destination according to their interest and purpose of travel • Must have sufficient facilities to meet the needs of the travelers, adequate support services and appeal to induce visitors to come

Destinations may be categorized on the basis of attractions and attributes as follows:

1.Historical Tourism 2.Cultural Tourism 3.Religious Tourism 4.Adventure Tourism 5.Environmental or Eco-Tourism 6.Culinary Tourism 7.Medical Tourism 8.Recreational Tourism

DESTINATION ASSESSMENT
TRANSPORTATION • Destination’s accessibility, type of equipment, convenience, safety, cost, availability of transportation equipment FACILITIES • Available facilities, variety of f&b outlets, support industries

INFRASTRUCTURE • The degree of development of basic infrastructure, street and road conditions, state of airports and piers, healthcare facilities
ATTRACTIONS • The scope of attraction in the destination entails identifying it as a sight to view and admire an activity to participate in and experience, or an activity to learn from to enhance one’s knowledge.

HOSPITALITY RESOURCES • General public attitude toward visitors, language, service attitudes, quality of service staff, available information

LINKS BETWEEN THE TYPE OF TOURIST, TRAVEL MOTIVATORS AND TYPE OF DESTINATIONS
TYPES OF TOURIST
(A) • • • • • Psychographic Profile Allocentric Near allocentric Mid-centric Near Psychocentric Psychocentric

TRAVEL MOTIVATOR
Physical rest Relaxation Recreation Cultural knowledge of people and places Personal interaction Escape from routine Visit friends and relative Status/Prestige Personal development Pursuit of hobbies and education Self fulfillment Age Gender Education

TYPES OF DESTINATION
(A) • • • • • • Travel Expectation/ Experience sought Business Cultural Ethnic, Environment, economic Historical Recreation Mixed

(B) Demographic Profile • Income • Age • Occupation • Place of work/residence • Family stage

(B) Choice of Locations Northern Luzon Southern Luzon National Capital Region Western, Central Visayas Central Visayas Central/Eastern Visayas Northern/Eastern/Western Mindanao

LINKS BETWEEN THE TYPE OF TOURIST, TRAVEL MOTIVATORS AND TYPE OF DESTINATIONS
“A”is the primary link Client satisfaction that results when a traveler is directed to the appropriate destination. “B” is the secondary link Relates to the promotion and marketing of tourist destination to the appropriate market.