You are on page 1of 5

Oral and written communication

   he message is detailed! comple" and requires careful planning.    he target audience is large and dispersed geographicall%. .When written media is appropriate medium Written Media is the appropriate medium of communication in the following situations:   Immediate feedback from the recipient(s) is not required.   Immediate interaction with the target audience is not necessar% or important.   #ermanent and $erifiable record has to be retained.

  Interaction is encouraged to sol$e the problem or obtain group input.   &udience can be assembled con$enientl% and economicall%. Message is straightforward and eas% to accept.   'od% language or tone of response of the audience has to be obser$ed .When oral media is appropriate medium Oral Media is the appropriate medium of communication in the following situations:    he message has to be con$e%ed urgentl%.   Immediate feedback is required.

(iii) he message must be understood accuratel% b% the recipient and risks of an% distortions in interpreting the implications of the message ha$e to be a$oided.Wh% written media is preferred Written (ommunications would %ield more effecti$e results than Oral (ommunications in the following situations: (i) he message is detailed and comprehensi$e and requires careful planning before communication to the recipients. (ii) he message has to be con$e%ed to a large number of recipients at widel% dispersed locations. (i$)It is not important to recei$e immediate feedback from the recipient(s) ($)It is important to retain a $erifiable record of the message .

.& culture of e"cessi$e reliance on written communications in organisational settings is not alwa%s considered to be the most suitable mode of communications because: (i) written communication is time consuming and e"pensi$e in terms of preparation of the message and also its understanding b% the recipient (ii) written messages ma% be interpreted differentl% as words carr% different meanings to different indi$iduals which ma% result in misunderstanding between the sender and the recipient (iii) written communication are less effecti$e in con$e%ing feelings and emotions as the% lack non $erbal clues which are so essential in promoting effecti$e understanding of the messages (i$) written messages do not elicit prompt feedback and immediate clarifications ($) written messages con$e%ing sensiti$e information ma% be used)manipulated disad$antage of the sender at a subsequent stage to the ($i) written messages ma% promote e"cessi$e red tape and low le$els of personal interactions which are necessar% for promoting better understanding among the emplo%ees.