Who’s Telling YOUR Story?

Increasing the effectiveness of your communication, one story at a time
Marc A. Pitman, FundraisingCoach.com PNAIS 2009

More New 501(c)3’s Each Year
1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 1995 2000 2005 2007
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/

 Huge DNA picture strand

 Campfire picture with people talking

 Sylvan Learning Center

 Sylvan Learning Center

 New Scientist, May 2005

 A trip to the grocery store

Set structure of storytelling 2300 years ago
– Beginning, Middle, End

Set structure of storytelling 2300 years ago
– Beginning, Middle, End – Has a hero

Set structure of storytelling 2300 years ago
– Beginning, Middle, End – Has a hero – Needs CONFLICT (hero+obstacle=conflict)

Set structure of storytelling 2300 years ago
– Beginning, Middle, End – Has a hero – Needs CONFLICT (hero+obstacle=conflict) – The storyteller works to help the listener be immersed in the story

Storytelling for Dummies
Act 1: Get hero up a tree

Storytelling for Dummies
Act 1: Get hero up a tree Act 2: Throw rocks at him

Storytelling for Dummies
Act 1: Get hero up a tree Act 2: Throw rocks at him Act 3: Get him down

Hero must be a person

Be sure to use a “phrase that pays” (Doug Stevenson
 The phrase that pays

Your Stories = Your Culture

Your Stories = Your Culture
 “Genesis” Story

Your Stories = Your Culture
 “Genesis” Story  “Balaam” Stories

Your Stories = Your Culture
 “Genesis” Story  “Balaam” Stories  “Job” Stories

Your Stories = Your Culture
 “Genesis” Story  “Balaam” Stories  “Job” Stories  “Nehemiah” Stories

Your Stories = Your Culture
 “Genesis” Story  “Balaam” Stories  “Job” Stories  “Nehemiah” Stories  “Revelation” Stories

Picture of Elevator
 Or people in an elevator

Organizing Stories
The Rule of 3’s

Organizing Stories
The Rule of 3’s 0. Define Your Jennifer

Organizing Stories
The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes

Organizing Stories
The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels

Organizing Stories
The Rule of 3’s 0. Define Your Jennifer 1. 3 Attributes 2. 3 Channels 3. 3 Times a Month for 3 Months

Repeat. Repeat. Repeat.

Horse vet picture

Storytelling Resources
 Andy Goodman  Cliff Atkinson  Doug Stevenson www.agoodmanonline.com www.SociableMedia.com www.DougStevenson.com

 Marc A. Pitman www.FundraisingCoach.com marc@fundraisingcoach.com

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