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CORPORATE SOCIAL RESPONSIBILITIES TOWARDS BRAND BUILDING.

DEEPIKA GAUTAM SWATHI TULASI

Contents for the day:


What is meant by CSR in Brand building. Evolution of CSR in India. Why is CSR important to an organization? CSR in India. Building you brand with CSR. Examples of companies use CSR to build its brand. Advantages of Brand Building by CSR. Inspite of having CSR, why company are not able to build brand? Conclusion.

WHAT IS CSR???

WHAT IS BRAND BUILDING???

EVOLUTION OF CSR IN INDIA

THE FIRST PHASE: In the first phase charity and philanthropy were the main drivers of CSR. Culture, religion, family values and tradition and industrialization had an influential effect on CSR.

THE SECOND PHASE: In the second phase, during the independence movement, there was increased stress on Indian Industrialists to demonstrate their dedication towards the progress of the society. This was when Mahatma Gandhi introduced the notion of "trusteeship", according to which the industry leaders had to manage their wealth so as to benefit the common man.

THE THIRD PHASE: The third phase of CSR (196080) had its relation to the element of "mixed economy", emergence of Public Sector Undertakings (PSUs) and laws relating labour and environmental standards. The public sector was seen as the prime mover of development.

THE FOURTH PHASE: In the fourth phase (1980 until the present) Indian companies started abandoning their traditional engagement with CSR and integrated it into a sustainable business strategy. In 1990s the first initiation towards globalization and economic liberalization were undertaken.

CSR IN INDIA
The evolution of corporate social responsibility in India refers to changes over time in India of the cultural norms. CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate. The fundamentals of CSR rest on the fact that not only public policy but even corporate should be responsible enough to address social issues.

BUILDING YOUR BRAND WITH CSR


A business has to make money and a nonprofit has to work toward its mission. We believe that CSR can help.

ADVANTAGES OF BRAND BUILDING BY CSR


Improve company reputation. Corporate social responsibility leads to better employee morale. Provides the spark for innovative business practices. Competitive advantage. Cost reduction

The business image The legal background The job-market situation The corruption and the correlates of economic stagnation and social decline The socialist associations

CONCLUSION
It can be concluded that in todays informative world where information are readily available to general public CSR has been an important part of any organization to be successful. In most cases, organization in present world cannot be successful without taking into account the social responsibility. CSR has been a vital component for any organization to have perpetual success and to create brand.