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he went to work in a department store in Milan called La Rinascente. After the army. In 1978 he began producing luxury pieces under the supervision of Gruppo Finanzario Tessile’s designer. he finally founded Giorgio Armani Spa. accessories. denim. but also some womenswear. There. Armani’s childhood dream was to be a doctor. but had to leave after two years for the military. Today. he began doing freelance design work for fashion houses. activewear. he attended medical school. Throughout the ‘80s. The following year. underwear. a mother and a father. In the 1950s. He floated from store to store through the 1970s. . He worked primarily in the menswear department. gaining experience. Italy. the Giorgio Armani Corporation was acclaimed enough to start designing for the USA public. featuring mainly menswear. In 1975. and swimwear to his lines. He had two siblings.HISTORY Giorgio Armani was born on July 11. Giorgio Armani is a worldwide fashion legend known for his high-end products. 1934 in the town of Piacenza. and his work was so impressive that he was featured in a Florence runway show. Around 1973. junior’s. he took Asia by storm. he went on to include perfume. In the ‘90s. he worked in the hospital. and it convinced him he did not want to be a doctor.
This was also when he reached out to the mass-market and made more affordable clothing. and manages to upkeep the latest looks each season. . he was the first living designer to have an exhibition at the Guggenheim Museum. Additionally. during which his active/casual wear really took off.Style of Armani Giorgio Armani is timeless. each decade. I believe his peak was the ‘90s.
SIGNATURE DESIGN ELEMENTS • clean • simple • soft • feminine • unstructured • strong. but not harsh • black and white • earth tones • dusty blues • elegant • decorative • accessible • unique • chic • understated • androgyny • relaxed • neutral • sexy • trend-avoidant .
DEMOGRAPHICS Age: 25-50 Gender: Male Family size: Any Stages in family life cycle: All Income: $150.000+ Education: College+ Religion: Any Ethnicity: Any .
PRICE RANGE Armani sells a variety of products. .000. Factoring all his lines. from perfumes to watches to home goods to clothing. the overall price range is roughly around $50-$25.
SIZE RANGE .
in 2007 he swore off fur due to PETA’s influence. but in 2008 he could no longer resist the luxurious quality of fur and incorporated it in his fall line -. I don’t believe he would sacrifice quality for anything. silk and cotton are the primary fabrics used. FABRICS.even for babies! . Armani is all about quality. For example.FIBERS. because they are quality fibers that are comfortable. QUALITY Linen.
ARMANI INFLUENCED. inspired by the smooth ease of Armani. the combining of impeccable tailoring with hightech stretch fabrics.Tom Ford of Gucci. Stefano Gabbana and Domenico Dolce.. Gucci came out with a collection including high-waist fluid trousers. They admire the elegance. Miuccia Prada.... . . with a flow of fabrics over boots. In the late ‘90s and early 2000s.
The products are sold at Emporio Armani. Giorgio Armani has a large mansion on the small island of Antigua. In 2002 he was appointed a Goodwill Ambassador for the United Nations High Commissioner for Refugees. He also won the CFDA International Award in 1983. Apart from these he has also achieved a couple of first in his designing career. Armani tasted international success when he started designing for numerous Hollywood names especially Richard Gere for his title role in American Gigolo in 1980. Forbes named him the most successful Italian designer.Special Contribution Armani's brand had launched with the menswear collection in 1974. . An Inter Milan fan. In 2001. He has designed clothing for Bobby Shrivers and Bonos RED campaign. In the following year he also launched the womes wear line. He is also involved with charity work. He has been responsible for the suits worn by England's Chelsea FC since August 2007. Armani teamed up with Samsung to make the Giorgio Armani cell phone. he has twice designed suits for the England national football team. Armani was among the first designers to ban models with a body mass index (BMI) under 18 In January 2007 Armani became the first designer to broadcast a haute couture fashion show live on the Internet. An avid lover of sports Armani is also the president of Olympia Milano basketball team. He also designed the ceremonial Italian flag-bearers' outfits at the 2006 Winter Olympics Opening Ceremony in Turin.