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Business Development Project Briefing Notes by Dr. Kui Juan Tiang drkuijt@gmail.


Business Development Project (BDP)

Project Options: 1. A new business start up as an entrepreneur. 2. Your employing organisation as an existing business. 3. Case study of a business organisation as an existing business.

Business Development Project (BDP)

Cover Page Executive Summary Table of Contents List of Tables List of Figures 1.0 Introduction (1000 words) 2.0 Business Review (3000 words) 3.0 Research Design (1000 words) 4.0 Data Analysis (2000 words) 5.0 Business Model (1000 words) 6.0 Business Plan (4000 words) References Appendices : i. Application for Ethics Approval ii. Questionnaire iii. Consent Form


A Business Development Project prepared by (Students Name) (Students Number)

Master of Business Administration Cardiff Metropolitan University

(Day Month Year)


Business Development Project (BDP)

For Scenario 1 New Business: A business development proposal to. Examples: A business development proposal to set up a fusion restaurant in Klang Valley, Malaysia. A business development proposal to establish a packaging material manufacturing plant in Shah Alam, Malaysia. A business development proposal to set up a human resource development and consultancy firm in Petaling Jaya, Malaysia.

Business Development Project (BDP)

For Scenario 2 Existing Business: A business development plan to Examples: A business development plan to enhance the business performance of Air Asia X. A business development plan to improve the marketing effectiveness of Proton in Malaysia. A business development plan to increase the employees productivity of Malaysia Airlines.

Business Development Project (BDP)

Executive Summary Highlights that include main objectives and main action items of the business plan 1.0 Introduction (1000 words) 1.1 Industry and/or company background 1.2 Business opportunity/concept 1.3 Purpose and rationale 1.4 Terms of reference: Research Questions Research Objectives Research Framework 7

Business Development Project (BDP)

2.0 Business Review (3000 words) Review and analysis of factors 2.1 (Factor 1) 2.2 (Factor 2) 2.3 (Factor 3) 2.4 (Factor 4)

Business Development Project (BDP)

3.0 Research Design (1000 words) 3.1 Data Matrix 3.2 Research Methodologies Sample Unit (Target Respondents) Sampling Method Sample Size Survey Location Collection Method Ethical Issues 3.3 Questionnaire Design

Business Development Project (BDP)

4.0 Data Analysis (2000 words) 4.1 Primary Data Analysis 4.2 Business Implications Business Model (1000 words) 5.1 Business Model Canvas 5.2 Business Model Elements



Business Development Project (BDP)

6.0 Business Plan (3-Year Business Plan) (4000 words) 6.1 Vision & Mission 6.2 Objectives 6.3 Marketing Plan 6.4 Organisational / Operational Plan 6.5 Financial Plan 6.6 Implementation Schedule - Gantt Chart 6.7 Critical Success Factors 6.8 Risks Mitigation / Contingency Plan

Business Development Project (BDP)

Appendices Application for Ethics Approval Questionnaire Consent Form


Business Development Project (BDP)

Executive Summary & Introduction Business Opportunity Business Review & Analysis Business Model & Business Plan Presentation & References (15 marks) (10 marks) (20 marks) (45 marks) (10 marks)


Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing of 1.5. The Harvard Style of Referencing System is COMPULSORY. Indicate the sources of information and business review by including all the necessary citations and references adopting the Harvard Referencing System. Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the major project and have to refer. If found to have breached the regulation for the second time, you will be asked to leave the course.

Project Compulsory Requirements: 1.Application for Ethics Approval (in a given template to be signed by student, supervisor and ethics committee member and to be appended to BDP Report) 2.Business Development Project (BDP Report) - 80% (12000 words ) 3.Reflection Report (in a given template) - 20% (2000 - 4000 words) Submission Requirements: 1. Business Development Project Report Softcopy to the portal by the deadline. Two (2) hardcopies bound in solid spine (press binding) , clear plastic front cover and thin card back cover, by the end of the week (Friday) of the deadline. 2. Reflection Report Softcopy to the portal by the deadline. (No hardcopy required)

Things To Do:
For those who have completed all 8 modules and commencing the project: Fill in the Enrolment Form to be given by Course Administration and submit to the Course Administration Fill in the Application for Ethics Approval Form and email to Dr. Kui at Project consultations via email or personal meeting with Dr. Kui. On a need basis, personal consultation sessions of hour each are available on
Tuesdays, 9.00am 12.00pm Fridays, 9.00am - 12.00pm and 2.00pm - 5.00pm.

Please note that the major project is an independent work of the student.