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Communication that is directed
towards changing or altering another person’s beliefs, attitudes and ultimately behavior.
Purpose is to transform the belief so
that attitude is transformed
To change the mindset To transform attitude To bring permanent changes To influence the other person
Building shared vision Better than Coercion Basis of leadership Building team
1. Analyze the person and situation 2. Establish credibility 3. Prepare the receiver to be open minded 4. Identify the appropriate emotion 5. Talk about rewards 6. Talk about obstacles 7. Appeal to self interest 8. Use the appealing arguments 9. Organize the ideas 10.Create favorable atmosphere 11.Be flexible 12.Do not be emotional 13.Motivate for action