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Apple Inc. iPhone
Apple fully understands that all aspects of the customer experience are important and that all brand touch points must reinforce the Apple brand.Apple Marketing Strategies Apple rank #1 as the most admired company by Fortune. Advertisement designed to reflect their products to creative individuals. Marketing mix and market segmentation. Creating innovative products and services aligned with a digital hub strategy. . High secrecy. whereby Apple computer function as the digital hub for digital devices.
Rumor of 5th generation iPhone to be release in Summer. 2007. 2011. .IiPhone Apple released the 1st generation iPhone on June 29.
iPhone 3GS still available at AT&T for $49 with two year contract.Prices 1st generation 4G iPhone $499. 32G $299 with two year contract. 8G iPhone $599. Current iPhone 4 16G $199. .
. Game center. Phone. Web browsing.Features 3. Ipod MP3 player.5 inch touch display. E-mail . Digital camera.
Dual camera. Multitasking. Video phone.Additional Current iPhone Features High Definition Video Recording and Editing. . Retina Display.
Secondary consumer targets are high school. . college and graduate students who need one portable multifunction device.Marketing Strategies Target Market: Primary customer targets is the middle-upper income professional to coordinate their busy schedules and communicate with colleagues. friends and family.
. Promoted as both professional and hip.Marketing Strategies iPhone Strategies: Brand Awareness. Compatibility with iTunes and Mac/Apple Products for upgradeability. Secrecy prior to new product launch. Ease-of-use.
4. 51% share of overall phone market profits. 22% share of overall phone revenues.25% of smart phone market. *fourth quarter of 2010 .Market Shares and Profits 17.2% of phone market.
9% iPhone 25.7% Others 5% *comScore between November 2010 and February 2011 .Competitions Smartphone Shares Android 33% Blackberry 28.% Windows 7.
. innovation. branding and product to product connectivity and compatibility.Conclusion Due to their secrecy. iPhone is the most sought after mobile device and is the market leader in the mobile market.