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LAYERING OF A BRAND

TODAY

FUNCTIONAL
TODAY

YESTERDAY

EMOTIONAL SELF EXPRESSION


TODAY SOCIAL RESPONSIBILITY

BRAND EXPERENCE !

NEW VOCABULARY
SALES PERSON CUSTOMER BRAND AMBASSDOR GUEST

HEART OF A LUXURY BRAND


EXCLUSIVE LIMITED EDITION PRICE AVAILABILITY - COMPANY OWNED SHOWROOM - SHOP IN SHOP - FRANCHISE STORE - LUXURY STREET UPPING THE BAR - SUIT FOR DH 12000.00 MODERN = TIMELESS=SEX APPEAL

DESIGN

HEART OF A LUXURY BRAND


RANGE & MERCHANDISE QUALITY.FINISH.ATTENTION TO DETAIL NON STOP REFRESHMENT,INNOVATION HIGH.BEST CRAFTSMANSHIP & WORKMANSHIP BLUE BLOODED COMPANY DESTROY IT ALL OTHERS END OF SEASON SALE.AT TIMES DISCUSED AS PRIVATE SALE

NON MOVING MERCHANDISE

HEART OF A LUXURY BRAND SALES TEAM JEEVES?


BRAND AMBASSADOR KNOWDEGE TRAINING AT PARENT COMPANY BODY LANGUAGE DRESSING & PERSONAL GROOMING EMPOWERED RECOMMEND , NOT SALE

HEART OF A LUXURY BRAND


MARKETING STRATEGY RELATIONSHIP STRATEGY 1 : 1 MARKETING VELBAN EFFECT

PRICE & REVENUE EQUATION MEANS OF PRODUCTION LEGENDS

RECOMMEND TO OWN IT CHANNEL No: 5 MERCHEDES.WIFE LEFT OUT! ROLEX

2 MARKETING METHODS
MASS MARKETING REQUIRES PRODUCT MANAGERS TO SELL 1 PRODUCT AT A TIME TO AS MANY CUSTOMER AS POSSIBLE. MARKETERS TRY TO DIFFERENTIATE THEIR PRODUCTS. MARKETERS TRY TO ACQUIRE A CONSTANT STREAM OF NEW CUSTOMERS. FOCUS ON ECOMOMIES OF SCALE 1:1 MARKETING REQUIRES CUSTOMER MANAGER WHO SELLS AS MANY PRODUCT AS POSSIBLE TO ONE CUSTOMERS AT A TIME. MARKETERS SEEK TO DIFFERENTIATE THEIR CUSTOMERS. SEEK NEW BUSINESS FROM CURRENT CUSTOMERS.

FOCUS ON ECOMONIES OF SCOPE.

ADVERTISING & SALES PROMOTION ELEMENTS ?

HEART OF A LUXURY BRAND


A & SP ELEMENTS EVENTS FASHION SHOW P R EXERCISE HORDINGS MAGAZINE DIRECT MAILER WORD OF MOUTH COMPELLING DESIGN BRAND AMBASSODOR EMOTIVE ADVERTISING VISIBILITY & MERCHANDISING ENTIRE EXPERENCE OF ACQUISITION

HEART OF A LUXURY BRAND


AFTER SALES SERVICE LIFELONG EXCELLENT NO QUESTION ASKED !

POSITIONING

IMAGE

BRAND IDENTITY LVMH

STAKE HOLDERS

PRODUCT FEATURES

GROW THE LUXURY BRAND MARKET ?

GROW THELUXURY BRAND MARKET


NEW TARGET GROUP CHILDREN YOUNG ADULT CHOCLATE WINE MASS MARKET COMPANY & DESIGNER SAMSUNG & ARMANI PORCHE LAP TOP DESIGN

NEW CATEGORIES

CO - CREATION

GROW THE LUXURY BRAND MARKET


CO OWNER SHIP AIRCRAFT

ANY THING ELSE

DRESS DESIGN FOR AIR HOSTESS

THREATS FACING LUXURY BRAND !

ISSUE FACING LUXURY BRAND


THREATS EVERY LUXURY BRAND HAS A SUBSTITUTE.AND IT IS QUALITY OF WORKMANSHIP & CRAFTMANSHIP COUPLED WITH INNOVATION & NON STOP REFRESHMENT THAT KEEP IT COMMANDING THRE PREMEMIUM FAKE COPY GREY MARKET GENIUN SOLD WITHOUT COMPANYS KNOWLEDGE INDISCREMANATE LICENCING

PARADOX FACING LUXURY BRAND


SUSTITUTE EVERY LUXURY BRAND HAS A SUBSTITUTE.AND IT IS QUALITY OF WORKMANSHIP & CRAFTMANSHIP COUPLED WITH INNOVATION & NON STOP REFRESHMENT THAT KEEP IT COMMANDING THRE PREMEMIUM CAR APPARALS WATCHES JEWELLARY

EQUAL QUALITY

VALUE CAPTURED

INTANGIBLE ASSETS

OUR PAINTING WITH HUSSAIN SIGNATURE..WILL THE VALUE GO UP?