SOCIAL NETWORKING-”You are who you know”

SOCIAL NETWORKING focuses on the building … of online … communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.”




is a social networking service which is run by Google and named after its creator, an employee of Google - Orkut Büyükkökten. Orkut was quietly launched on January 22, 2004 by Google, the search engine company. Orkut Büyükkökten, a Turkish software engineer, developed it as an independent project while working at Google (permitted by its policy). Some discomfort with this exists among users and potential users of orkut, especially since Google's other noteworthy product of 2004, the Web-based email client Gmail, allows the company to automatically scan the text of users' private emails in order to target ads toward them.

The service states that it was designed to help users meet new friends and maintain existing relationships. Orkut is similar to other social networking sites. Since October 2006, Orkut has permitted users to create accounts without an invitation. Orkut is the most visited website in Brazil and second most visited site in India. The initial target market for Orkut was the United States, but the majority of its users are in India and Brazil.[1] In fact, as of May 2008, 53.86% of Orkut's users are from Brazil, followed by India with 16.97% [2] and 23.4% of the traffic comes from Brazil, followed by India with 18.0%.[3] Unlike hi5 and Friendster, it is not a


“Facebook facts”

“Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.”

Not just for College students anymore Anyone with a valid e-mail address can join (will be in a “network”) 40 million active users (users who have returned to the site in the last 30 days) Company has 300+ employees

More than 200,000 new registrations per day since January 2007 Over 47,000 regional, work-related, collegiate, and high school networks More than half of Facebook users are outside of college The fastest growing demographic is those 25 years old and older

“Appeal of ORKUT & FACEBOOK”


I think the biggest reason that I use facebook is to look up and keep in touch with people that I don't talk to on a regular basis, its an easy and informal way to communicate. I also like to use it because I like to find people that I haven't seen since I was a little kid or family members I have lost touch with it. It is really cool to find people you haven't talked to in 10 years and see what they are up. And lastly, I like it because I like to see what people are up to and what they are doing with things such as pictures, etc. Basically you can find out pretty much anything about people with their facebook, which unfortuantely is a downfall at the same time.


The main reason I use Facebook/Orkut is to keep in touch with my friends from different cities. After high school everyone went different ways and through the websites you can still keep in touch with your friends. Also, I like that you can see about events happening on and off campus. Lastly, you can keep your friends up to date on what you doing and see what your friends are doing. Not to mention it really is addicting, once you open an account its hard to get away from it.


Orkut Buyukkokten(the creator of Orkut) gets $12 when every person registers to this website. He also gets $10 when you add somebody as a friend. He gets $8 when your friend's friend adds you as a friend & gets $6 if anybody adds you as a friend in the resulting chain. He gets $5 when you scrap somebody & $4 when somebody scraps He also gets $200 for each photograph you upload on Orkut.

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He gets $2.5 when you add your friend in the crush-list or in the hot-list. He gets $2 when you become somebody's fan. He gets $1.5 when somebody else becomes yourfan. He even gets $1 every time you logout of Orkut. He gets $0.5 every time you just change your profile-photograph. He also gets $0.5 every time you read your friend's scrap-book & $0.5 every time you view your friend's friend-list

Many Global Financial Consultants think this person might become the richest-person in the world by the end of 2009

It's a social network of friends from your same college, other colleges, high schools, and basically anyone now. It's a way to keep in touch with people. There are a lot of applications on Facebook now including pictures, free gifts, graffiti, music, etc. which makes it even more fun than it already was.


You can keep in touch with friends you have met throughout your life (high school, trips, other colleges, etc) There are fun things on facebook such as horoscopes, gifts you can give to your friends if they have a bad day, pictures you can tag, and graffiti you can draw :) You can stalk people you don't like or don't keep in touch with so you can see what they are doing now a days. It's fun to do when your bored.


Sixth-most trafficked site in the United States (comScore) More than 47 billion page views per month in May 2007 More than half of active users return daily People spend an average of 20 minutes on the site daily (comScore)




Use it as a communication tool
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Students and faculty can post messages to each other Students and faculty can update status Students and faculty can update each other on projects using the "wall“ Several add-on applications make it possible to use a Flickr account to show and share pictures Facebook & Orkut has its own small photo uploading and sharing application which can be made public or private  Faculty with facebook & orkut profiles can let students know a bit more about themselves, their research and/or their personal interests Faculty can learn more about students via their profiles, including more about their extended interests

Use as an image sharing repository
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As a community-building activity

Criticism:Flooders & fake profiles

As with any online social networking community, a number of fake and cloned profiles exist on Orkut.[13] Due to the large number of users, and the deactivation of the jail system, the profiles were often left unremoved or, when removed, recreated easily. These profiles are normally created to troll, to spam, to flood or just for fun. It is not hard to find users owning more than one profile, with some stating they own hundreds.

As the flooding of Orkut was becoming out of control, the developers implemented some features in order to stop this. These features included not allowing two or more verbatim topics or scrapbook entries to be submitted, forcing the user to wait before posting another topic or scrapbook entry, and the usage of captchas, whenever a scrap entry is hyperlinked. They gave more rights to community moderators as well, so that users can be banned


Social networking Web services are online gathering places that encourage their members to build explicit, hyperlinked networks of their friends and acquaintances


The promises made by social networking proponents are skyhigh: They'll get you jobs, get you laid, get you a party invite or a mountain-biking partner for next Tuesday.


Social networking will empower communities, combat existential alienation and, best of all, could even be the key to ending spam. Social networking software -- with its idea that human relations can be hacked, that community can be programmed -- is a geek wet dream. On the flip side, the critique is equally charged. Social networking sites are a hotbed for data-miners and marketing strategists, controlled laboratories in which the question of what human beings like to do and with whom can be studied with greater accuracy and detail than ever before. That geek wet dream turns into a nightmare; the social network is a state-of-the-art Panopticon. (Not that most people appear to care. Promise someone a date, or a chance at a job, and they'll happily expose their most intimate secrets.)


Panopticon or panacea, social networking is hardly new. Most people started networking socially online, one way or another, the first time they logged on. It's the fundamental fact of network existence: You connect. But what once was done by early-adopter pioneers typing from the command line over puny modems in primitive chat rooms and bulletin board systems is now standard practice for the broadband-hooked up, digital cameraequipped, blog-and-instant-messaging obsessed masses.


When we sign up on a social networking site,WHETHER IT BE FACEBOOK OR ORKUT we are diving into the petri dish, and gladdening the heart of every scientist with a key to the lab. If the network can figure out what groups you are part of simply by the patterns of e-mail sent back and forth, imagine what it can learn when it knows every last bit of data you have input into a five-page profile, which might include everything from your favorite breed of dog, your marital status, to your turnons, bedroom accessories, and tastes in music, movies and books? But that's only the tip of the data iceberg. What if, in addition to that, it knows everything you've ever searched for on the world's most popular search engine, it has access to your blog and it has been scanning the content of your e-mails so as to better target ads to you? Researchers with access to that network -- to that online neighborhood where modern men and women spend ever greater amounts of their disposable time -- will know more about you than you do about yourself.