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Mobile Marketing Solutions

Company

We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands. Our DNA : Product Innovation, Service Excellence & Passion. Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.

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Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.

Our Partnerships
Potential Subscriber Base :
Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base.

Current Status :
Airtel’s AdRBT Subscriber base 1m Average calls per day: 4 Total Monthly Impressions: 120m

Mobile Internet expected to be 10x the size of Desktop Internet

Why? Mobile Advertising

The Opportunity

To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.

Why Now ?
There are now more mobile devices than televisions & computers combined

All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning.

The Future!
AdRBT for offer codes.  Link to Mobile Websites.  Mobile search location based.  Consumer loyalty opt-ins.  Location based advertising.  Targeting on mobile social communities.  GREEN – Paper free.

Ad RBT Concept

AdRBT Benefits
Vast Reach & High Penetration • Metros, Tier 1, Tier 2, Tier 3 and Rural • Speak the language of your customer • Reaching over 2 crore consumers

Zero Spillover • No wasted impressions. • No more paying for ads that no one ever hears.

AdRBT Benefits
Ad Effectiveness • Callers hear your message, and only your message • High brand recall

Measureable • State-of-the-art monitoring system • Detailed client reports

AdRBT Benefits
Targeting • Region • Time of day • Day of week

Interactive • Call to action by pressing zero • Further engagement by SMS

Marketing Opportunity… IRCTC SMS
Description
• India’s largest Rail Booking Portal • Pan India operations • Message on successful booking of ticket • Message with tagged advertising

Audience Demographics
Demographics:  Educated Consumers  Computer literate  Comfortable with E-commerce  Have disposable income for discretionary spend Traffic:

 2.5 Lakh SMS everyday, with 70% unique

Marketing Opportunity… IRCTC SMS
Traditional Online Advertising
• Banner / Text ads on website • Email campaigns • Low conversions  Lack of targeting – everyone sees the same message  Customer unwillingness to get distracted – focus on online transaction  Difficulty to induce “action” from interested customers

SMS to IRCTC users
• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status • Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.) • Consumer Mind Set : Post transaction customer service

From: TA-IRCTC Dear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010 Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply

Characters for Advertising Message - 80

139 SMS…Marketing Opportunity
Description
• India’s only 3 digit short code for Rail Enquiry • Pan India operations • Instant Response • Query response with tagged advertising

Audience Demographics
Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40s Traffic: 100.000 Lac SMS everyday and growing  5 lac calls everyday ( Ads for the advertisers by playing Jingles)

Value to Advertisers
 Targeting: By Metro, Circle  Segmentation: Class of travel, origination, destination, train category  Reach: All India across All Operators

139 SMS… Value to Advertiser
Brand recognition, high shelf-life No Advertising Clutter

Focused marketing investment

Dedicated attention Span

Trackable – Track the number of views
Responsive – Click to call, email, SMS etc…

Post activity analysis

Captive audience, unique hit every time you advertise

Thank You
Vishal Mehra
Senior Manager StratosHear Technologies Private Limited # 981183-69-69
Email : Vishal@StratosHear.com www.linkedin.com/in/vishal1mehra www.twitter.com/vishal1mehra