Website publishing

WHAT IS WEBSITE ?

A website is a combination of the homepage and online collections of documents that spans many internet servers- they are all connected by hypertext and contains tools that enable searching of sites by the users. A website is a door through which the customer can enter the company

PLANNING A WEBSITE

Creating an effective website requires careful planning, attention to detail and a diverse set of technical skills. To formulate ideas, see how other companies have structured and designed their websites.

Creating a site involves six basic stages: 1.Planning 2.Content development 3.Graphic design 4. Programming 5.Marketing and promotion 6.Maintenance

Be sure to register a domain name (www.yourcompany.com) as soon as you begin thinking of building a site. Many web development companies like (WDC ltd) can help you with all phases of the process.

IDENTIFYING CONTENT FOR YOUR SITE

Clearly define your objectives, making sure they are realistic . Get to know your target audience, then identify content based on their needs and interests.

Provide visitors with timely information that is readily accessible. You probably have existing content that's suitable for your website, but don't just use promotional material.

• If possible, involve visitors to your site by incorporating interactive features, such as feedback forms, quizzes, chat rooms, and other ways they can respond.

WRITING CONTENT FOR THE WEB

Keep it simple. You can then reach a wider audience and make your content more accessible. Write half the amount you would write for a printed document. Many people find reading online text tiring.

Structure your documents using formatting tricks typically used in print: headlines, bullets, and the like. Break long articles into smaller sections, putting each on a separate page, making sure the divisions are logical, not arbitrary.

WHAT MAKES PUBLISHING ON AN INTRANET DIFFERENT

On an intranet, users are fellow employees, not the general public. Fancy graphics may not be as important as they would on an Internet site, since the content is only used internally.

If you may know the technology people in the company use to access the site, take that into account when creating the site. An intranet site may contain documents that can't be viewed with a web browser. Provide search tools so staff can locate the information.

Proprietary information on an intranet may be password-protected to restrict access to certain individuals or departments

HTML OVERVIEW

Web pages are created using HTML (Hypertext Markup Language), a document formatting language. HTML allows you to specify text size, color and font and has codes for the placement of graphics on a web page.

HTML files are stored on web servers in ASCII (plain text) format, so they easily transfer between computers using different operating systems. Formatting "tags" instruct a web browser how to display a hypertext document. Here's an example: <H4><I>My Web Page</I></H4>

All web browsers can display HTML files, but different browsers may display the same HTML file in slightly different ways.

HTML EDITING TOOLS

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default.asp.htm js_image_maps.asp.htm HTML – Defines the structure and layout of a document by using a variety of tags or attributes that are basically a set of directions that tell web browser software how to display and manage a web page’s text and images for users

Using an HTML editor is similar to using a word processing program. You type and format the text and the editor automatically inserts the HTML tags.

COPYRIGHT ISSUES

While the Web abounds with information, much of it is protected by national and international copyright laws. Just like print publications, website content is usually owned by the author or publisher. You should not reproduce someone else's web page -- in whole or in part -- without written permission.

Normally, you can link to any web page you like. As a courtesy, email the webmaster or site administrator.

DEVELOPING FAQS

Posting answers to frequently asked questions (FAQs) on your website will improve customer support and reduce costs. Compile FAQs by anticipating and keeping a list of questions customers and colleagues commonly ask.

Intelligently organized FAQs create goodwill and save you from having to answer the same questions repeatedly. Make FAQs informational, not vehicles for hidden advertising. Try to keep the number of questions and answers to no more than twenty.

DESIGN ISSUES

Before designing a site, identify your target audience. Think carefully before using extensive graphics, tables, multimedia, Flash animation or Java applets, since they can limit your audience.

Test your pages with every Web browser you can (at least Internet Explorer, Firefox, Safari and Netscape) if you are designing a website for the general public. Information design -- the way a site is structured and its content accessed -- is critical to the success of your site.

GRAPHICS AND FORMATS

Download speed is directly related to the size of graphic and multimedia files. To increase site performance, keep file sizes as small as possible.

By reducing the resolution (dots per inch or dots per centimeter) at which you save your images, you can reduce file size. Computer monitors display graphics at 72 dpi. Video clips should be compressed an optimized for best results. Use ALT tags in your HTML code, so users who have the image display turned off in their web browser will see explanatory text.

Use WIDTH and HEIGHT tags in your HTML code to speed up the display of images on a web page.

IMAGE MAPS

Image maps are a sophisticated way to present information on your website. Image maps are graphics with web addresses hidden behind different areas of the image. Depending on where you click, you can link to a different web page or a different place on the current page. The intention of an image map is to provide an easy way of linking various parts of an image without dividing the image into separate image files.

For example, imagine a graphic of a bowl of fruit. When you click on a banana, the system displays the number of calories in a banana and when you click on an apple, it displays the number of calories in an apple.

FORMS AND INTERACTIVITY

Forms allow people to fill in fields on a web page, then send this information to a web server for processing. The server then returns a response. Most search engines use forms as the user interface. You fill in the search page form and submit the data. The search engine server receives your request, and sends the results of your search.

Online shopping and other forms of electronic commerce also make extensive use of forms.

ANIMATION AND MULTIMEDIA

Animation and multimedia can add interest and unique content to a website, but use them carefully. Since multimedia files tend to be large, they may take a long time to download, possibly frustrating your audience.

One simple alternative is animated GIFs. The file size can be kept small and all web browsers support them. Beware of requiring visitors to have browser plug-ins. Many people won't take the time to download and install them.

Flash has now become a Web standard, providing great flexibility for creating animation and interactivity. Use Java applets sparingly, as they run slowly on older computers.

SITE HOSTING

Your website should be hosted on a web server that is connected to the Internet or to your company's intranet 24 hours a day, seven days a week. The web server can be a computer located in your company or one that belongs to a thirdparty Internet service provider.

If you go out-of-house, be aware that Internet hosting services can vary considerably in cost, bandwidth, services, and reliability.

PUBLICIZING YOUR SITE

Register your site with search engines and directories so customers can locate information about your products and services. Titling each of your web pages descriptively increases the chances that it will turn up in an online search.

Post information about your company in relevant forums and mailing lists. Offer useful information, not just advertising. Display your web address on all collateral material and media advertising. Encourage other sites to link to your site. Provide them with a reciprocal link.

MEASURING TRAFFIC

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Measuring Traffic Tracking visitors to your website and how they navigate through it, can help you refine and improve the site. You can measure visits to your website by analyzing your web server's log files. Log files tell you when and how often specific files were downloaded. You can also see which pages are most popular.

Log files record which domains (web servers) visitors came from--but not who they are. You can also determine which web page they visited before coming to your site. Use site analysis software to graph the numerical data. Maintaining Your Site

MAINTAINING YOUR SITE

Maintenance entails making sure your site is running properly at all times, that content is updated periodically, and all links are functioning. For a small site, it can take as little as a few hours a month. On a large site, it can be a fulltime job.

Make sure your site design and layout are fully documented and that you have backups for all files. You can use website management software to automatically verify that links are functioning.

What is Web Advertising? Web advertising is the action of promoting your website using online advertising tools, techniques and methods proven to get the results you are looking for. It is used simultaneously as online advertising. Online advertising is basically the action of actively promoting your new business.

Web Advertising Principles

Keep ads for outside companies on the periphery of the page Keep ads as small and discreet as possible relative to your core homepage content If you place ads outside the standard banner area at the top of the page, label them as advertising so that users don’t confuse them with your site’s content Avoid using ad conventions to showcase regular features of the site

What Type of Web Advertisements Are There?

Banners Interstitial Rich Media Sponsorships

Online Advertisement
A paid message on a website, online service, or other interactive medium such as instant messaging.

Types of online advertising
Banner and rich media ads Paid search engines ,inclusion and placements Sponsorships Affiliate relationships

Banner ads

Displays a promotional message in a rectangular box at the top or bottom of a computer screen.

Types of banner ads
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Full banner(468*60)pix Half banner ads(234*60) Button(120*90) Vertical (120*240)

Full banner

Half banner

Vertical banner

Button banner

Pop under ads

Open underneath a user’s active browser window and does not appear until user closes the active window

Pop up ads

Pop-up ads are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements.

Rich media ads
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Expandable Banner Ads Video Ads Floating Ads

Interstitial ads
A way of placing a full page message between the current and destination pages of user.

Superstitial ads
A rich media ad which is pre loaded in browser’s window and does not play until fully loaded and the user clicks to another page.

Sponsorships
A paid effort to tie an advertiser’s name to information , an event, or a venue.

Affiliate relationship
Permit a firm to put its logo or banner ad on another firm’s website from which users of that site can click through to affiliate’s site

ONLINE ADVERTISING IN INDIA

The first online advertisement was created by HOYTWIRED and it appeared on the Net on OCTOBER 25, 1994. The business of online advertising is growing three times faster than any other form of advertising.
source-online advertising in India,Feb2009 (Advertising Express)

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