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Submitted byGroup 5 Pratika Gupta Nisha Roy Saurav Kumar Pooja Rawat Tania Roy

Brief about Travel & Tourism


India ranked 12th among 184 countries in terms of travel & tourisms total contribution to GDP in 2012. The tourism industry in India is likely to generate US$121 billion of economic activity by 2015. It is estimated that India will lead in South Asia with 8.9 million arrivals by 2020. In India, the sectors direct contribution to GDP is expected to grow at 7.8% per annum during 20132023 i.e. the world average of 4.2%. The travel & tourism sector in India is estimated to create 78 jobs per US$18,366 of investment. Travel & tourisms contribution to capital investment is projected to grow at 6.5% per annum during 20132023, above the global average of 5.0%.

The tourism industry in India generated about US $100 billion in 2008. It is expected to increase at a 9.4% annual growth rate. Domestic consumers are the biggest source of revenue in the Indian hospitality sector with a share of over 52% of the total revenues. Foreign tourists contribute about 23% to the total revenues. Tourism is now being seen as an engine of growth for the economy and a key employment generator Low Capital Investment in the trade Imports earn foreign exchange Cultural revival/ regeneration

Business Environment
STRENGTH
Rich culture heritage and colourful festivals. Natural and Scenic beauty of the country draws tourists from far off places. Terrain is ideally suited for various adventure activities. Govt. support tourism through Incredible India & Atithi Devo Bhava campaign. Increased in market share.

Weakness
Inadequate infrastructure to match the expectation. Restrictive Airline Policy of the Government of India. Overcrowding of popular tourist centres. Inadequate marketing and information channels.

Opportunities
GOI is giving special attention to certain regions like NE India. Atithi Devo Bhav is preparing a Sub-Regional Plan for development of tourism in India. Potential for private sector's investment in tourism projects. Availability of high quality human resource.

Threats
Strong Competition within states of India and abroad. Terrorism is a major setback of the region. Disorganized tourism development. Environmental factors also impose a threat.

Tourism Products
Monsoon magic - focus on months from April to October. Rural & village tourism - the tourism ministry is laying special emphasis on infrastructure development in various rural destinations in India. Medical tourism - the Indian Healthcare Delivery market is estimated at US$ 18.7 billion. The industry is growing at about 13% annually. Luxury tourism Palace on Wheels, Cruise Shipping, Palaces. Adventure tourism with emphasis on eco-tourism.

Services
Airport and hotel transfer Arrangements for traditional reception at the arrival points. Experienced and professional tour guides, escorts, interpreter and tour managers. Excellent and personalized services at destination. Coordination with local tourist organizations at destination. Domestic and international air travel. Rail bookings. Hotel reservation. Car rental. Travel documentation. Airport facilitation. Foreign exchange. Overseas travel insurance.

Conference and seminar management. Business/trade delegations. Arrangements of luggage transfer in the airport and railway stations. Arrangements of guided sightseeing tours. Options and selection for worldwide destination Exhaustive itinerary planning. Appropriate hotel selection & reservation. Meeting, conference and meeting arrangements. Exhibition and factory Visits. Theme parties, events & sightseeing. Air tickets & travel documents like passport, VISA, health certificate and currency, insurance and permits for entry into the restricted areas. Foreign Exchange & Travel Insurance. Trade Fair/Exhibition visits. Implant Operations - your in-house travel consultant equipped with CRS system and satellite ticket printer. Incentive travel in India and Worldwide.