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BUSINESS PLAN

PRESENTED BY:

Sachin. R

WYETH

This retail outlet consists of all retail house hold electronic, mobiles, computers, laptops etc items. Quality service. Customer satisfaction. Time to time delivery of items. Separate department for each items. Maintenance of cleanliness. Complementary gift on purchase of above 5000 Rs. Special offers during special days.

Retail unit
Retailing consists of the sale of goods or merchandises from a fixed location like departmental stores. Retailing include subordinated services. Retailer buys goods or products in large quantities from manufacturers or wholesalers and sell them to endcustomers. Retail establishment is often called shops or stores.

Continued
1. 2. 3. 4.

Retail comes from French word retailler, which refers to cutting-off. The pricing technique used by most retailer is cost-plus pricing. Purchaser may be individual. Retailers are at the end of supply chain. Several ways where customers can receive goods from retailers: Counter service. Delivery. Door-to-door. Self service.

Difference between retail and wholesale


RETAIL 1. End chain of supply 2. Customer purchases in small quantity 3. Price is higher 4.Credit is less entertained 5. Retailer buys goods or products in large quantities from manufacturers or wholesalers and sell them to end-customers. WHOLESALE 1. Middle chain of supply 2. Customer purchases in bulk quantity. 3. Price is lower 4. Wholesale runs through credit basis 5. wholesalers buys goods or products in large quantities from manufacturers and sell them to retailers

PLACE
Gokul road is the good place to start a retail business. It is regarded as industrial area. Well built Infrastructure. Migrating population. Standard of living is high. Rapid development in that place.

SCOPE
Higher growth. Growth rate is 8.5%. Retail sector contributes 10% of India's GDP. Helpful to logistic sector. Employment will increase and manpower will develop. Easy for buyers where they can evaluate their products from all brands in a single shop.

MARKETTING STRATERGIES

ADVERTISEMENT IN MEDIA. GIVING SPONSERSHIP. HOARDINGS. PAMPHLETS. ADVERTISEMENT ON BUSSES AND NEWS PAPERS.

PRICING
Pricing plays a very important role in functioning of any business, pricing, thus has to be given special attention before it is set. The price of the products will depend upon the types of the products. The prices will vary from BRAND of the various COMPANIES and also the price the other sole vendors are charging. Price will have a great impact with the objective of the firm. That price will also depend on the kind of expenses the company has over the advertisement and marketing and also the royalty charged by the parent company. The STORE has aims of getting heavy budget advertisements so it will also affect the price of the product. There are many others factors that will influence the price some of them are the present market condition and the marginal profits of the firm. The price initially will be kept at a nominal level keeping the customers PRICE in mind, as the customers increase the demand for the PRODUCT the price will also be taken into consideration and increased.

Advantages
We will be sharing a part of profit margin in the name of charity in following ways after attaining BEP: 1. Poor children education (Jabhi Padega INDIA Tabhi Toh Badega INDIA) 2. Free Medical Treatment for poor. 3. Natural disasters. 4. Providing food for poor .

Segmenting Targeting Positioning (S.T.P)


Segmenting Geographically: this market is mainly concentrating on the localities of HUBLI as well as the tourists visiting HUBLI Demographic: the segmentation will be done on the basis of age, Income group. Psycho graphically: this segmentation will be done on the basis of Social class which is mostly Middle class, upper Middle class and upper class. Behavioural: this segmentation is done on

TARGET
We

are going to target our business to higher and middle level families. Special target towards husband and wife where both of them will be working. House wives. Youths.

POSITIONING
It would not be hard positioning wyeth in the minds of people as this is located Hubli and people would be more interested to accept it as their retail outlet.

SWOT ANALYSIS
Strengths

Customer satisfaction and time to time delivery of products. Competitive pricing technique

Weaknesses

As the retail outlet is a new one people may be reluctant to change to it in the initial stage. The prices may be a little more than the local vendors

Opportunities
The retail outlet has the opportunity to capture the wide untapped market of HUBLI Has the opportunity to expand its business into various nearby towns

Threats

Other business persons may come up with a same project.

Allocation of Human Resources

POSITIONS 1.MANAGER 2.SUPERVISOR NO OF EMPLOYEES 3 8

3.CLEANERS 4.ACCOUNTANTS 5.WATCHMEN TOTAL EMPLOYEES

4 1 2 18

ALLOCATION OF SALARY
POSITIONS NO OF EMPLOYEES 3 SALARY\MONTH 1.MANAGER 12,000*3=36,000

2.SUPERVISOR
3.CLEANERS 4.ACCOUNTANTS 5.WATCHMEN TOTAL EMPLOYEES

8
4 1 2 18

5,000*8=40,000
2,000*4=8,000 6,000*1=6,000 2,500*2=5,000 95,000

PARTICULARS A) LAND AND BUILDING(8000sqft) B) MACHINERY AND EQIUPMENT C) TESTING EQUIPMENT D) OTHER FIXED INVESTMENTS:

AMOUNT 25,80,000 10,00,000 1,00,000

1) PACKAGING AND FORWARDING 50,000 2)ELECTRIFICATION AND INSTALLATION 1,50,000 CHARGES

3)COST OF TOOLS 50,000


4)COST OF OFFICE EQUIPMENTS 5,00,000 5)CASH IN HAND 2,00,000 E) TOTAL NON RECURRING EXPENDITURE (A+B+C+D) F) STAFF AND LABOUR: 1)INDIRECT LABOUR WAGES/ P.M 50,00,000 2)DIRECT LABOUR WAGES/PM 1,00,000 46,30,000

TOTAL SALARIES (1+2)


G)OTHER ITEMS OF EXPENDITURE

1,50,000
1)POWER CHARGES 60,00,000

H) TOTAL RECURRING EXPENDITURE: (F+G) I) WORKING CAPITAL J) TOTAL INVESTMENT REQUIRED:

11,60,000 20,00,000

1) NON-RECURRING EXP 44,30,000 2)WORKING CAPITAL FOR 3 MONTHS K) TOTAL COST OF PRODUCTION: 1) TOATL RECURRING EXP 11,60,000 2)DEPRECIATION ON MACHINERY AND EQUIPMENT 1,00,000 3) DEPRECIATION ON BUILDING 2,00,000 4) MAINTENANCE CHARGES 50,000 5) INTEREST ON TOTAL INVESTMENT 8,00,000 6)WELFARE FOR STAFF 50,000 7) OFFICE STATIONERY AND POSTAGE 50,000 TOTAL: 16,10,000 TOTAL INVESTMENT 1,00,00,000 20,00,000 TOTAL: 64,30,000,

Sales for 1 year is 43,11,700 Variable expenses 34,02,000 ----------------- Contribution 9,09,700 BEP = Fixed cost / Contribution 19,25,000/ 9,09,700 = 2.11

SALES FORECASTS AND BEP ANALYSIS st

We except the BEP to be achieved at the beginning of the 3rd year

Thank you Open for queries