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 Monsanto India Limited (MIL) . Queeny founds the original Monsanto.a subsidiary of the Monsanto Company. Roundup® (Herbicide) .  John F.About The Company  Monsanto is a sustainable agriculture company which provides agricultural products that supports farmers all over the world. USA  MIL started Indian operation in 1949  Mil focus is on Maize Cultivation and Agricultural productivity  Two famous products of MIL are: 1. DEKALB® (Maize Seed) 2. The first product of that company was saccharine.

(MIL) MIL is a publicly listed company.(MMB) It is a joint venture between Maharashtra Hybrid seeds company ltd.(Mahyco) and Monasto. .MONSANTO IN INDIA MONSANTO INDIA LTD. MAHYCO MONASTO BIOTECH INDIA LTD. It marketed the Bollgard Bt cotton trait technologies to Indian seed companies. It manufacture and markets Roundup herbicide and DeKalb corn hybrid seeds.(MHPL) It manufactured and marketed Paras bollgard Bt cotton hybrid seeds and seminis vegetable hybrid seeds. LTD. MONSANTO HOLDINGS PVT.

PRODUCTS CORN SOYABEAN COTTON WHEAT CANOLA SUGARCANE .

cotton and springplanted canola • Pledging a $10 million grant to improve wheat and rice yields Conserving more • Developing seeds that use one-third fewer key resources per unit of output • Working to lessen habitat loss • Improve water quality Improving lives • Helping improve the lives of farmer and the people who depend on them . Producing more • Developing improved seeds that help farmers double yields from 2000 levels for corn.SUSTAINABLE AGRICULTURE Monsanto is one of the world’s leading companies focused on sustainable agriculture. . including an additional 5 million people in resource – poor farm families by 2020. soybeans.

3 SOURCES OF INCOME Sale of branded seeds incorporating specific traits or Biotechnology Licensing of Biotech traits to other seed companies Sale of herbicides .

ADVANTAGES OF BIO-TECH SEEDS Maximizing productivity Reduce the need for spraying pesticides Use few natural resources & inputs EgLand. water Increases income for farmers Fulfill demand .

Agriculture And Seeds Industry In India  Agriculture Is major occupation in India  Period between 1950 to 1980 saw huge change in agriculture practises  In 1988 new seed policy was introduced for encouraging investment in seed sector .

MONSANTO CORPORATE STRATEGY  Earlier Monsanto was mainly focussed on agricultural     and chemicals product But commercialization of products in 1980’s saw shift in the focus of the company to biotechnology products In 1996. company got a breakthrough in marketing biotech seeds Monsanto emphasized more “Sustainable Agriculture” in the coming years Concentrating more on crops and then on the seeds .

MILESTONES  In 1988. .  Another transformation by Federal Government was approving cotton seeds with insect-protection biotechnologies in 2002. the introduction of the New Seed Development Policy by the Federal Government encouraged investments by business enterprises.

.  Ceiling challenged seed companies’ ability to cover the cost of producing seeds & to earn a return on their annual investment.CHALLENGES TO INDUSTRY  In April 2006. brinjal developed by Mahyco (Monsanto’s joint venture in cotton) had secured regulatory approval in october 2009 but the Federal Ministry overruled the regulatory approval. a price ceiling was imposed on biotech cotton seeds by local state Government.  The second biotech crop.

FUTURE IN BIOTECH  Monsanto was heavily focussed on new technology and improving economies of scale for development of crops  Monsanto strength were in breeding and genetic engineering .

By 2009 India had the largest area of cotton in the world at about 8. Pesticides sprays were reduced 10 times per season to once or twice.9 million hectares. Bollgard 2.COTTON AGRICULTURE • To improve productivity Monsanto's scientist had isolated • • • • a protein from a naturally occurring soil bacterium Bt and inserted it into the cotton seed genome. Biotech cotton seed added genetic trait provided 24/7 protection to crop cultivation. . a superior double gene technology provided protection from bollworms and caterpillars (environmentally friendly option).

 Objective was to ensure the supply to consumers and prevent farmers from being exploited by traders with list of essential commodities subjected to regular official review. . government controlled the price at both the raw material stage (sugarcane) and finished product stage (refined sugar).  In sugar industry.RECENT EVENTS IN INDIA Price controls on cotton  Cotton was the only biotech crop where the provisional government had set a price ceiling.

Anti. technology fees and farmers have to buy biotech seeds from the seed company in each season. seeds are saved and cultivated the following season.Biotic Activists • There were environmental impacts as well as social and community implications • Some activists perceived biotech as an unwarranted interference in the process of natural selection and moreover cultivating biotech cotton is more expensive than organic cotton because of higher cost of seeds . . They claim that in cultivating organic agriculture.

 Bollgard 2 seed had reinforced the plants defenses and no resistance was reported in any of India’s cotton growing districts.  Chairman of Monsanto India responded that if bollworm develop resistance it does not mean that bollgard has failed. it means we should come out with better and more advanced technology.FINDINGS  Assessment suggested that Bollgard 1 seed failed to meet standards (farmers did not plant the recommended non biotech seeds in close proximity to biotech seeds and could not prove resistance definitely). .

3. Wait and watch.MONSANTO’S STEPS AHEAD…  To deal with regulatory uncertainty Monsanto have 4     options to deal 1. Harvesting 4. 2. Straight forward . Size the investment with changing realities.