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Our product

Digital Photo Frame

Photo album Video play Audio play Alarm clock Calendar Book reader

Our Customer

Young people (under 30s) Like to keep their memories Emphasis on the quality of life

Online information, shopping through Smart design. retailers and online shop. Comfortable remote Customer design Size, control layout, Afterthemes, sale service: background Software updatemusic


Product service and competitors

Online shop After sale service Recycle service

Barriers to entry
Easy to entry: Common technology Little brand franchise Access to distribution channels Easy to exit: Independent businesses Salable assets

Threat of substitute

Better quality and service Good relative price and performance Hard to change to another product

Buyer Power

Buyers are young people Buyers purchase a significant proportion of output Buyers will come back

Supplier Power

Supplier concentrate Moderate number of suppliers Suppliers large Similar products


Many competitors Competitors are manageable Desired features at the lowest price Good customer loyalty High switching cost


Political: The total government expenditures

are moderate The economic freedom score is 82.6, making its economy the 3rd freest in the 2009 Index Monetary stability and openness to global commerce The weighted average tariff rate was 2.6 percent in 2006

Multiple function Photo Social Culture Flame Australia's population grew by 2.1%
during the 12 months ended 31 March 2009. Natural increase and net overseas migration contributed 37% and 63% respectively to this total population growth. Population is healthy and high educated Easy to accepted new product Very relax lifestyle A lot of international student

In stage of growth in business cycle , 2.8% growth in GDP Inflation is very moderate, averaging 2.7 percent between 2005 and 2007 Protection of intellectual property rights meets or exceeds world standards Corruption is perceived as minimal Australia's labor market operates under highly flexible employment regulations that enhance employment creation and productivity growth. Unemployment is 4.4%

Technologies demand is increase dramatically The main industry is not technology The internet and other digital devices is very popular

Multiple function photo flame

Is there a need?
identified unfocused Unreachable, loyal to others Low Perishable, less to recover investment

Reachable, receptive

What value do you add? High Product life

Durable, time to recover time investment

Market structure
New industry Mature industry Shrinking less than 10% Less than 20% contracting Declining cost

Market growth rate

Growing 15-20%

Gross margins
40-50% durable

Cost structure
Low-cost provider

Multiple function photo flame

Can you afford to play?
Production costs
Lowest Highest Highest Highest

Marketing costs

Distribution costs

How long will you last?

Prices Competitive Cost Competitive Distribution channels Competitive Create barriers to entry YES Contacts and networks YES non-Competitive non-Competitive non-Competitive