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OWNER

VIJAY MALLYA

HISTORY
Established in the year 2003 Owned by UB(United breweries) Domestic operations: 9th may 2005with four A320-200s from Mumbai to Delhi International Operations: started on 3rd sept 2008 from Bengaluru to London

MISSION
Kingfisher airlines was started with the mission:( Vijay Mallyas statement "we are committed to achieving our ambition of making Kingfisher Airlines India's largest private airline both in capacity and market share by 2010

Kingfisher Airlines Statistics[11]

OPERATIONAL PERFORMANCE
Year ended April 2007 March 2008 April 2008 March 2009 April 2009 June 2009 Passengers carried 12,414,336 10,850,359 2,851,360 12.6% % Change Average load factor (%) 61% 60% 69%

ECONOMY INVOLVED
Revenue : Rs 5271.04 Cr(US$ 1.14) Highest market share in India among other airlines Sixth in terms of global market

ABOUT KINGFISHER AIRLINES


India's largest airline more than 400 flights a day 5 star rated More than 100000 passengers in 2009 Areas served : Asia Europe 63 domestic destinations 8 international destinations Operated on Airbus aircrafts

AIRCRAFTS USED

A 319 ATR 72-500

A320-200

A330-200

Aircraft Airbus A319-100

Total Orders 3 10

Airbus A320-200

3 10

67

Airbus A321-200 Airbus A330-200 Airbus A350-800

6 2 5

15 5

Airbus A380-800
ATR 42-500 ATR 72-500 Total

2 17 8 66

5
38 130

SERVICES IN DOMESTIC FLIGHT

KINGFISHER FIRST

KINGFISHER RED

KINGFISHER CLASS

KINGFISHER FIRST
48 inch seat pitch and a 126 degree seat recline. laptop and mobile phone chargers on every seat latest international newspapers and magazines

steam ironing service on board Kingfisher First


personalized IFE system with AVOD offering Hollywood and Bollywood movies BOSE headphones Available on selected Airbus A320 only

KINGFISHER CLASS
The domestic Kingfisher Class has 32-34 inch seat pitch. personal IFE systems with AVOD screen controlled by a controller-console on the seat armrest Hindi &English TV channels Earcup headphones are provided free of cost to passengers 17 colour LCD drop-down screens mounted along with loudspeakers for audio

KINGFISHER RED

After Kingfisher combined with Air Deccan its name was changed to kingfisher red Low cost class on domestic routes Passengers are given in board meals and cine blitz magazine.

SERVICES IN INTERNATIONAL FLIGHT

KINGFISHER FIRST

KINGFISHER CLASS

KINGFISHER FIRST (INTERNATIONAL)


full flat-bed seats with a 180 degree recline seat pitch :78 inches & seat width : 20- 24.54 inches Merino wool blankets a pyjama to change into five-course meals and alcoholic beverages. in-seat massagers, chargers and USB connectors. 17 inch widescreen personal television with AVOD touch screen controls

KINGFISHER FIRST contd


collection of interactive games, a jukebox, Kingfisher Radio with BOSE headphones full-fledged bar staffed with a bartender a full-fledged chef on board conversion of the seat into a fully-flat bed mood lighting

KINGFISHER CLASS (INTERNATIONAL)


seat pitch :34 inches & seat width of 18 inches seat recline of 25 degrees (6 inches) modacrylic blankets, full size pillows and Business class meals. 10.6 inch widescreen personal television with AVOD touch screen reading-lights, play games

KING CLUB
Frequent-flyer program of Kingfisher Airlines is called the King Club Passengers earn king miles every time they fly on an kingfisher There are four levels in the scheme: Red, Silver, Gold and Platinum levels The latter three are provided with lounge priority check-in, excess baggage allowance, bonus miles

AWARD
NDTV Profit Business Leadership Award for Aviation. India's only 5 Star airline, rated by Skytrax and 6th airline in the world. Rated India's Second Buzziest Brand 2008 by The Brand Reporter. Ranked amongst India's Top Service Brands of 2008 by Pitch Magazine.

AWARDS contd
Voted as India's Favourite Airline. Rated as Asia Pacific's Top Airline Brand. Brand Leadership Award. Economic Times Avaya Award 2006 for Excellence in Customer Responsiveness. India's No. 1 Airline in customer satisfaction by Business World. Rated amongst India's most respected companies by Business World.

AWARDS contd
Rated amongst India's 25 Innovative Companies by Planman Media in 2006. The Best Airline" and "India's Favourite Carrier' in a Survey conducted by IMB for The Times Of India. Best New Domestic Airline for Excellent Services and Cuisine by Pacific Area Travel Writers Association (PATWA). Service Excellence 2005-2006 for a New Airline by Skytrax.

AWARDS contd
Ranked Third in the survey on India's Most Successful Brand launch of 2005 under the Brand Derby Survey conducted by Business Standard. Buzziest Brands of 2005 by agencyfaqs and The Brand Reporter. Rated amongst the Top Ten Internet Advertisers by Yahoo. Rated amongst the top ten in the Best Television Commercial Jingles by NDTV. Best New Airline of the Year Award for 2005 by Centre for Asia Pacific Aviation (CAPA) Award in the AsiaPacific and Middle East region.

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