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DENOTATIVE AND

CONNOTATIVE
MEANING
PREPARED BY;
GROUP 5
ALIF
INDRA
JAMUNAH
DENOTATIVE MEANING
• Denotative Meaning is the meaning
of an symbol that is shared by a
group of people.
• If you say the word, "dog," most
English speakers will point to the
same type of animal.
• Denotative meaning is what makes
symbols work for communication.
• Or, The denotative meaning of a
word is its actual meaning, with no
spin on it intended to persuade
• For example, the actual meaning of
the word "propaganda" is "plan for the
propagation of a doctrine or of a
system of principles."
• There's no implication here that such a
doctrine or system is either good or
bad.
• The word "proof." Its denotative
meaning is "evidence that compels
acceptance by the mind."
• Please note that in this definition,
there's still room for doubt in whatever
it is that the evidence is supposed to
support.
CONNOTATIVE MEANING
• Connotative Meaning is the meaning
of a symbol that is personal to an
individual and not shared.
Example
• Because of the word “Propaganda”
had been used by the Nazis,
"propaganda" is now given its
connotative meaning by most
people, rather than the denotative.
• So it now suggests lies, exploitation,
concealment of truth, and other
pejorative characteristics or
purposes.
• The word “proof”. Nowadays, people
generally react to the word not in
denotative meaning.
• To such people, "proof" means
certainty, no room for disagreement,
case closed.
• And so when someone tells them
that something has been proved, they
tend to accept the statement
uncritically and proceed to shut down
their thinking mechanism on the
subject involved. From that point on,
it's a piece of cake to manipulate them.
THAT’S ALL
THE END