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We proudly

Social Learning
I. Brief Profile of
He was born December 4, 1925, in the small town of
Mundare in northern Alberta, Canada.  He was
educated in a small elementary school and high
school in one, with minimal resources, yet a
remarkable success rate.  After high school, he
worked for one summer filling holes on the Alaska
Highway in the Yukon.
He received his bachelors degree in Psychology from
the University of British Columbia in 1949.  He 
went on to the University of Iowa, where he received
his Ph.D. in 1952.  It was there that he came under
the influence of the behaviorist tradition and
learning theory.
While at Iowa, he met Virginia Varns, an instructor
in the nursing school.  They married and later had
two daughters. 
After graduating, he took a postdoctoral position at
the Wichita Guidance Center in Wichita, Kansas.
In 1953, he started teaching at Stanford University. 
While there, he collaborated with his first graduate
student, Richard Walters, resulting in their first
book, Adolescent Aggression, in 1959.
Bandura was president of the APA in 1973, and
received the APA’s Award for Distinguished Scientific
Contributions in 1980. 
“Learning would be exceedingly
laborious, no to mention
hazardous, if people had to rely
solely on the effects of their
own actions to inform them
what to do. fortunately, must
human behavior is learned
observationally through
modelling: from observing
others one forms an idea of how
new behaviors are performed
and later occasion this coded
information serve as a guide for
What is Social Learning
The social learning theory proposed
by Albert Bandura has become perhaps
the most influential theory of learning
and development. While rooted in many
of the basic concepts of traditional
learning theory, Bandura believed that
direct reinforcement could not account
for all types of learning.
His theory added a social element,
arguing that people can learn new
information and behaviors by watching
other people. Known as “Observational
Learning” (modelling), this type of
II. Basic Concept
1. People can learn through
Observational learning is a process in
which learning occurs through observing and
imitating others. In Bandura’s famous “Bobo
doll” studies, he demonstrated that children
learn and imitate behaviors they have observed in
other people. The children in Bandura’s studies
observed an adult acting violently toward a bobo
doll. When the children were later allowed to
play in a room with the Bobo doll, they began to
imitate the aggressive actions they had
previously observed.
Bandura identified three basic
live model
verbal instructional model
symbolic model
2. Mental states are important to
Intrinsic Reinforcement
Bandura noted that external, environmental
reinforcement was not the only factor to
influence learning and behaviour. He
described intrinsic reinforcement as form of
internal reward, such as pride, satisfaction,
and a sense of accomplishments. This
emphasis on internal thoughts and
cognitions helps connects learning theories
to cognitive developmental theories.
3. Learning does not
necessarily lead to a
change in behavior
While behaviorists believed that
learning lead to a permanent
change in behavior, observational
learning demonstrates that people
can learn new information without
demonstrating new behaviors.
III. Significant
Procedures and
A. Modelling Process
Attention: the person must first pay attention to
the model
Retention: the observer must be able to remember
the behavior that has been observed
Motor reproduction: the ability to replicate the
behavior that the model has just demonstrated
Motivation: the final necessary ingredient for
modeling to occur
B. Modelling therapy
  The therapy Bandura is most famous for. 
The theory is that, if you can get someone with a
psychological disorder to observe someone
dealing with the same issues in a more
productive fashion, the first person will learn by
modeling the second.
IV. Implication of
Social Learning
Theory to
A. Students often learn a great deal simply by
observing other people.
B. Describing the consequences of behavior can
effectively increase the appropriate behaviors
and decrease inappropriate ones.
C. Modeling provides an alternative of teaching
new behaviors.
D. Teachers and parents must show
appropriate behaviors and must take care that
they do not show inappropriate behaviors.
E. Teachers should expose students to a variety
of other models.
F. Students must believe that they are capable
of accomplishing school tasks.
That’s all...
TODAY. ^_^
Submitted to:
Sir Bert Tuga
Professor in Theories of
Learning (Prof. Ed. 03)
Submitted by:
Contado, Jessa
Rocillo, Michelle
II-14 BSE English