ADITYA BIRLA GROUP

CONTENTS
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FACT FILE GREATEST ACHIEVEMENTS BEYOND BUSINESS THE GROUP IS … GROUP OF COMPANIES - AT A GLANCE STRATEGIC INTENT ( VISION, MISSION , VALUES AND CULTURE ) SWOT ANALYSIS CONTRIBUTION OF SECTORS TO GROUP TURNOVER MAJOR COMPETITORS VALUE BUSINESS AND HIGH GROWTH BUSINESS THE VANGUARD – CORPORATE CELLS CORPORATE SOCIAL RESPONSIBILITY POLICY

Kumar Mangalam Birla

Fact file
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US $28 billion corporation. It is anchored by an extraordinary force of 1,00,000 employees, belonging to 25 different nationalities. A premier branded garments player . The second largest player in viscose filament yarn, chlorine - alkali sector. Among the top five mobile telephony companies. A leading player in life insurance and asset management. Among the top three supermarket chains in the retail business.

GREATEST ACHIEVEMENTS

Beyond business — the Aditya Birla Group is:
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Working in 3,700 villages . Reaching out to seven million people annually through the Aditya Birla Centre for Community Initiatives and Rural De , spearheaded by Mrs. Rajashree Birla. Focusing on: health care, education, sustainable livelihood, infrastructure and espousing social causes. Running 41 schools and 18 hospitals.

Group of companies

Companies at a glance Diversification

Values
M:

To deliver superior value to our customers, shareholders, employees and society at large.

V:

To be a premium global conglomerate with a clear focus on each business. business

CULTURE

STRENGTHS:
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Strong brand recognition Internet sales Growing international presence Superior research and development department Strong financial returns Strong sense of culture in the working environment Successful experience being competitive Effective Leadership Cost leadership Prestigious Client Base Customer Loyalty Diversified Business Product innovation capabilities Technological excellence. Good corporate image.

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WEAKNESSES:  Complexity of operation  Lengthy processing chain OPPORTUNITIES:  Growth of core sector industries  Rapid integration with global economy  Booming construction business in asia  Growing e-commerce’s business.  Increasing urbanization THREATS:  Entry of global players  Take over possibilities  Political threats  The impact of foreign currency fluctuation and interest rates.  Loss of sales to substitutes

MAJOR COMPETITORS
 RELIANCE

INDUSTRY  TATA  HINDUJA GROUP  GODREJ

SECTORWISE COMPETITORS
Textiles Reliance Raymond Mayur   Copper aluminum Vedant group Essar Sail Tata Cement Ambuja Unitech     Telecommunicati on Bharti Airtel Reliance Vodafone BSNL

BUSINESS STRATEGIESEXPANSION

GRASIM
Textiles Fertilizer Power Aluminum Software Banking

The vanguard

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The Corporate Cells of The Aditya Birla Management Corporation Private Limited (ABMCL) act as a focal point for providing a strategic overview, vision and setting defined targets for all the Group Companies. Central Cell Corporate Technology Strategy and Services (CTSS) Corporate Communications Group HR Corporate Information Technology Corporate Finance Group (CFG) Corporate Legal Corporate Management Audit Corporate Safety, Health and Environment

Corporate social responsibility policy

The Aditya Birla Centre for Community Initiatives and Rural Development
Hea lt h a nd f a mi ly wel f ar e

Education Balwadis (preschool)  Adult education Non-formal education
 

Continuing education

v el o e l e d and b a in a ho o d Su st i vel i t an d d l men e an l t u r d eve lo p cu a gr i sh ed r w at e

en t pm

So cia l cau ses

In frastr uct ur e deve lo pme nt

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