"In the name of Allah, most Gracious, most Compassionate".
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Communication Strategy of LG MOBILES
Miss. Anzil Mosood Khan Miss. Humaira Kiran Miss. Aaminah Shahid Siddiqui Miss. Anila Iram Miss. Ayesha Nawaz Mr. Umair Saeed Khan
Communication Strategy of an Organization (Summary)
• Introduction – What is a communication strategy?
• Communication: – The exchange of thoughts, messages, or information by speech, signals, writing, or behavior such that that the recipient understands clearly what the sender intends.
Communication Strategy :
A communication strategy outlines a process for communicating and sharing information on project benefits and facts to target audiences and stakeholders. It is a tool used for promoting the awareness, knowledge and understanding of a project.
A Communications Strategy:
• • • • • • • Will help deliver a focused, consistent message about the organization. Ensures everyone in the organization delivers the same message and understands desired impact. Is an internal guide and should be detailed. Ensures most efficient use of limited resources. Prioritizes between conflicting demands. Gives clear direction for everyday activity. Provides milestones to measure future success.
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A Communications Strategy includes:
• Internal Communications – What type of communication • tools used (fax, email system etc)? – What kinds of Problems, themes, factors (issues) being faced while using these tools? – Methods of Evaluation of employees? – Customer Services? • What are the issues? • What are the messages?
External Communications – Public Relations – Direct Marketing – Advertising – Branding – Media Relations – Donor Relations – Business Community Relations
Before designing the plan, ask some fundamental questions:
• Why does this organization exist? • What is it trying to achieve? • How aware is the public of the organization’s work? • What is the public’s opinion of the organization’s work?
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Our • • • • • • • • •
Objectives Audiences Messages Message Delivery Methods of Delivery & Tone Timelines Budget Resources Evaluation and Amendment
• Align communications objectives with organizational objectives (makes the case for proper resourcing of communications activities). Determine what you want people to know about the organization (e.g. create awareness, strengthen relationships or produce an action?). Set short & long term objectives:
– Where do you want the organization at the end of a campaign? – Where do you want the organization in 1 year? – Where do you want the organization in 3 years?
• Identify the audiences you need to target to achieve organizational objectives (The “general public” is too vague.). Prioritize the audiences (you have more than one audience.). The more you narrow down your audience, the more effective your message will be. Find out how your target audience gets its information (newspaper, radio, internet, etc.).
• • • What do you want to say? (your key message). Ask yourself, “Why should the target audience come to us?” Key messages:
– should be simple and consistent. – should be incorporated into news releases. – should be used by spokespersons in interviews with media or with stakeholders.
• • Branding (consistent with messages, logo, colors, fonts). Memorable name, slogan, logo is best (3 word statement--for example, “Just do it”). Determine tactics (e.g. news release, e-mail to clients, speech at event). Designate spokespersons for public and media enquiries.
Methods of Message Delivery
Identify the most appropriate methods of message delivery to the audiences & customize the tone of key messages. Some examples:
• • Personal contact, special events, trade shows, seminars, word of mouth, personal letter, e-mail messages, presentations. Direct mail, newsletters, brochures, posters, store window displays, billboards, transit boards, annual reports, facts sheet, banners, greeting cards. Print publication (newspapers, magazines). Electronic media (Website, TV, radio, videos, CD’s).
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Strategy & Timelines
• • • Prepare a detailed plan of action. Do you want a big blast of publicity or a steady flow? Prepare targets and timetables (e.g. 18 presentations over 6 months). Each method of communication has its own time restraints or limits. Media releases should be timely (e.g. magazine stories 3 months in advance, news releases 2 days in advance).
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• • • • What is the plan going to cost? In an ideal world, would simply be cost of implementing the strategy. Non-profits unable to do it all, need to narrow the options. Funders more likely to contribute to a specific method if it is part of an overall communication strategy.
• • Always deliver what you promise and never over- promise. Use your resources and time lines to set legitimate levels of expectations. Target resources at the most effective method, even if not the most glamorous.
Evaluation & Amendment
• Evaluation is an early warning system that enables changes in strategy. Ongoing evaluation is difficult to maintain but necessary to determine if efforts are successful. The best strategy is one that is flexible and changes over time. Consider a Communications Audit to assess the effectiveness of strategy. Use the audit results to amend the strategy.
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Making plan (1)
• • • • • Dividing the duties Discussions with management If needed, hiring consultants Studies and analysis done previously If needed, making new researches
Making plan (2)
• • • • Brainstorming inside the organisation Draft Budget, argumentation to get money Making of the final version and presentation to the board • Shorter version for public • Training of the team • REALIZATION!
Internal communication is essential: staff are your #1 audience
Your staff need their questions answered. What does it mean for me?
Nothing beats face-to-face communication.
I love it when we unite. You’re so coordinated!
Senior management paints the big picture, the conditions that drive decisions.
Schedule your coordination experts to talk with your UN team regularly.
Coordinate word of mouth and make it part of your communications plan.
Tell me a story
that makes my conversations more interesting
Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t look like a liar
Be creative about the venues you choose for internal communications.
Strategic communication s is about pursuing concrete outcomes that promote development and strengthen the UN country team.
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Work together to develop a Country Team Communications Strategy.
The country team’s UN Communication s Group should unite to help agencies communicate together.
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Internal communication is essential: staff are your #1 audience
Consider pooling communications funding, HR and office space.
Communicate to unite your team and convince it to deliver what you promise.
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