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PRACTICING THE FOUR PS OF MARKETING GROUP PRESENTATION

Presented by:
Pedro N. Gimeno Jr. Mel Anthony Lusterio Mark Devin Cadsawan Aldrin Del Rosario Robert Paul Salazar

Jollibee

Mang Inasal

Jollibee knows their target audience very well: The Traditional Family and all communication materials focus on the importance of family values, making Jollibee the number one fast food chain in the Philippines

As a quick service restaurant that thrives on speed and efficiency. People are now used to getting things at a higher speed and its just the same with their food. To every consumer, the word fast food is not a mere selling point; it is a promise of a speedy and efficient service. This is what Jollibee puts to heart in every Chickenjoy that they serve every single day.

MANG INASAL - Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites

And it is this tried and tested formula of delivering great-tasting food, adherence to world class operating standards and the universal appeal of the family values the brand represents that are driving the expansion of Jollibee both locally and in the overseas market.

Primary Target Market

Filipino Kids Ages 3 to 10 yrs. old Teens 11 to 21 yrs. Old Filipino Families even the Senior Citizen. Looking for budget friendly or Quick Meals and Family friendly dining experience.

The PRODUCT

The Best Fried Chicken! Crispylicious, Juicylicious! Jollibees perfectly seasoned fried chicken thats crispy on the outside; tender and juicy on the inside.

Marinated Grilled Chicken

The PRICE

The PLACE

Jolibee at Santa Rosa Commercial Complex, Balibago, Santa Rosa City, Laguna, Philippines

Mang Inasal at TARGET MALL, Santa Rosa Commercial Complex, Balibago, Santa Rosa City, Laguna, Philippines

The PROMOTION

PROMOTION

JOLIBEE

MANG INASAL

Remarks

Multi Media - ADVERTISING

TV Commercials, RADIO, Internet and Print ADS Birthdays, Baptismal, Sponsorship and etc.. Referrals Cellphone thru SMS/MMS

Events and Experience Word of Mouth Interactive Marketing Outside Selling Leafletting Sales Promotion

Promo (Discounts and Toys)

The COMPARISON

PRICE
CHICKEN PRODUCT
Quarter Chicken With Unlimited Rice and Regular Drinks

PRICE

1 PC Chicken w/ Rice and Drinks

2Pcs Chicken w/ Rice and Drinks

Php 79 Php 109 - 118 Php 130

Jolibee

Mang Inasal Mang Inasal Jolibee

Business Hours vs. Service Matrix


Business Hours
Food Delivery Business Hours Service Online Delivery Mobile Order Delivery Dine In and Take out

24 HRS. Limited Hours

Jolibee

Jolibee

Jolibee

Jolibee Mang Inasal

Time vs. Food Service Matrix


FOOD SERVICE
CUSTOMER ORDERS FOOD CREW PREPARES THE ORDER CREW DELIVERS FOOD TO THE CUSTOMER

TIME

1 - 5 MINS

Jolibee
Mang Inasal

Jolibee

Jolibee

5 - 45 MINS

Mang Inasal

Mang Inasal

The SUMMARY

Benefit Positioning

FUNCTIONAL BENEFIT Affordable Price Low Price Meal Combination Quality of Food Filipino Taste Fast Service Courteus Crew Clean Restroom Clean Environment Cool Environment Meal with Toys Branches with Play Area Drive Thru Area Availability of Tables Door to Door Delivery Ages - 3 to 10 Ages - 11 to 21 Senior Citizen Business Hours

JOLIBEE

MANG INASAL

24 Hrs

Limited

THANK YOU!