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Presented By : Rajni S. Ankam
Introduction Heritage Bata Group Bata India Service & Commitments News .
Switzerland Operates 4 business units worldwide – Bata Europe. The T & A Bata Shoe Company is registered in Zlin ( Czechoslovakia ) by the siblings Tomas . Anna & Antonin in 1894 Bata Shoes is a large. family owned shoe company It is currently headquartered in Lausanne. Bata Asia Pacific-Africa. Bata Latin America and Bata North America. .
. In its history the company has sold 14 billion pairs of shoes. Has retail presence in over 50 countries. production facilities in 26 countries.
1894 : Registered in Zlin by Tomas Bata 1905 : Production reached 2 pairs / day with 250 employees. Motto was “ Our customer is our master “ 1917 : 2 m pairs / year with 5000 employees . schools and hospitals near factories 1922 : After the world war due to reduction in consumer’s purchasing power Bata cut shoe prices by 50 % & stores were flooded with customers . T. Bata created building .
Power. Bata & Jan A. 1930 : World’s leading footwear exporter 1931 : Company was incorporated into INDIA 1932 : Death of t. Bata became Chairman 1932 – 1970 : Market penetration ( Branches in many countries ) 1970 : Brand creation ( Marie Claire. North star. Bata’s grandson became chairman & implementation of new international structure around 4 meaningful business units ( MBUs ) 2002: Opened innovation centers worldwide .Bubblegummers ) 1980 : Development of Retail concept such as Bata city stores . sport concept . 2001 : T. large format stores etc.
and can quickly adapt to changes in the market place and seize potential growth opportunities. such as product development. Each unit benefits from synergies specific to their environment. Each MBU is entrepreneurial in nature. sourcing or marketing support. Bata has a worldwide reach. with operations across 5 continents managed by 4 regional meaningful business units (MBUs). .
Bata today… Serves 1 million customers per day Employs more than 40.600 retail stores Manages a retail presence in over 50 countries Runs 40 production facilities across 26 countries .000 people Operates 4.
5% of the total footwear market) Almost 98 %of the company's revenue is from the domestic market while the rest is from exports Today .Bata India has established itself as one of Asia's largest footwear retailer . 8. Bata India is the largest company for the Bata Shoe Organization in terms of sales pairs and the second largest in terms of revenues It has cornered around 35 %market share in the organized sector (and approx.
Management P M Sinha – Chairman M Villagran – MD S Sinha – Finance Director A B Anand – Vice President Current Scenario Serves 1 Lakh customers per day Employs more than 8000 people Operates 950 retail stores Runs 5 production facilities across India 1250 stores accorss the country .
Jubilee. Naughty Boy. Signor. Weinbrenner Domestic labels : Quovadis. Marie Claire. Tennis. Hush Puppies. Ambassador. Power. Featherlite. Export United Kingdom : Canvas Shoes South-East Asia and Pacific Rim Countries: Bata Hawaii range of chappals /slippers Middle-East Asia: leather shoes and chappals . North Star. Sandak. Hawaii.Brands International brands: Bata. Bubble Gummers.
the costs of footwear are like 199.Marketing Initiatives of the Company In addition to products manufactured by it. the Company also sells footwear. and not round figures like 200. Reebok: Under this arrangement.399 etc.300. Marketing Strategy : Psychological Pricing As Indian people are highly price sensitive. Majorly focuses on middle class customers .400. manufactured by international and domestic agencies/ entities like.299. accessories. garments etc. the Company will purchase shoes from Reebok as per its requirement and earn a gross margin of 36% of the retail price Adidas Marketing Private Limited: Provides footwear & accessories at a Gross margin of 40% for footwear and 42% for accessories.
Woodland Shoes. Reebok & Addidas are other footwear brands popular in India Liberty Shoes is tough a competitor But BATA is still the Leader in terms of sales . Competitors Liberty Shoes. Nike.
The Company estimates that no more than 1% of the total produce of the Company contains manufacturing defects leading to rejection. . Tips on SHOE CARE Tips on How To Select perfect Shoe Personalized service through professional sales staff COMMITMENTS The Guarantee of purchase : Replacement by new shoe pair within 1st 15 days The widest selection : More than 1000 designs The Quality : QA & QC departments.
255 cr) & brand loyalty of customers Bata India Ltd.6 % growth in net profit at Rs. for the Quarter ending June’07 Bata will enter in REAL ESTATE DEVELOPMENT ACHIEVEMENTS Bata India limited won the Superbrand award 2006-07 last year The Safety and Welfare Award 2006 Bata India was honoured with the prestigious ‘Retailer of the Year’ Award for the Year 2006 in the footwear category A survey on India’s most trusted brands conducted by Brand Equity ranks Bata amongst the top 10 most trusted brands in the country. . Always in news because of its sales (Rs. 11. registers 62.74 cr.
com .com www.bataindia.Libertyshoes. www.com www. Hindubusiness.bata .com Bata Wikipedia www.moneycontrol.com www.
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