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” – Naoto Fukasawa . but only felt .“My ideal of design is of something powerful that cannot be seen.

Plus Minus Zero. Influenced by works of designer: Achille Castiglioni and Matisse • • . Muji and Seiko.His Life • • Born in 1956 S t u d i e d i n To k y o ’ s Ta m a A r t U n i v e r s i t y i n the late 1970s Worked with IDEO. B&B Italia.

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Switzerland. Seating Concept handwatch Egg cup . Scandinavian countries. His area of work is broad and he works with various fields in design beyond categories. Spain. F r a n c e . G e r m a n y.Works Fukasawa collaborates with world leading companies and b r a n d s i n s u c h c o u n t r i e s a s I t a l y.

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” Super normal theory makes a consciously designed normal above-and-beyond normal that what we might call “Super Normal. our bodily sensors pick up on an appeal we seem to have known all along and engage us in that strangely familiar attraction. • • .” Overcoming an initial emotional denial.Super Normal Theory • Fear of designing anything “normal” leads designers to create “statement” or “stimulation.

.Concept and Design • “Without Thought” workshops. to simplify the product as much as possible • His designs also take into account the human element by favouring the emotional over the intellectual. • Emphasis on the details. his concept for finding hints in subconscious behaviour of people which he named • He rarely uses right angles in his designs. his preferred angle is R2.5.

Maruni’s collection 2012 Forming part of a collection for Maruni. showing the natural grain of the wood . the line-up is a series of beech and oak made products with a non-painted finish.

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5 mm . The tapering of the sides of the arms.Hiroshima chair • The line-up is a series of beech and oak made products with a non-painted finish The gentle curve from the back along the arm is very appealing. Can be used as a dining chair and a lounge chair too. • • • W565 x D533 x H768 x SH 425.

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Fukasawa’s new folding chair • Latest addition to his “Hiroshima” collection of furniture Si m p l e a n d s u b t l e structure Highlights the natural woods used in construction Ve r s a t i l e u s e f r o m the home or office. dining room or outdoors. Constructed either of beech or oak with • • • • W498 x D552 x H816 x SH450 mm .

Invisible to the casual eye and avoiding the obvious. • 3 words to sum up his style: S i m p l i c i t y. O b j e c t i v i t y.Design Philosophy YUGEN which means “Suggest and not reveal layers of meaning hidden within.” • Deep relationship with Japanese traditional aesthetics • Design = Creating good relationships amongst people. a n d M o d e s t y . objects and the environment.