FMGC SECTOR

SUBMITTED To Prof. Ms. SEEMA LADHA

PRESENTED BY
VIRAJ LOKHANDE (B-51)

1 billion as of the year 2012  The FMCG sector in India had a growth rate of 15% in the year 2011. .FMGC Sector  The fast-moving consumer goods (FMCG) sector in India is the fourth largest sector in the economy.  The FMCG sector in India has market size in excess of US$ 13.

cleaning agents and personal care products. Its products include foods.Introduction  Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. India and has an employee strength of over 16. Maharashtra. beverages. Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.000 people.4 million outlets in the country. It is headquartered in Mumbai. two out of three Indians use HUL products      . It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. As per Nielsen market research data.500 employees and contributes to indirect employment of over 65.

beverages. Nitin Paranjpe (CEO and Foods.691 crore (US$489. Maharashtra. cleaning agents and personal care 22.76 million) (2011-2012   . India Harish Manwani (Chairman).History     Date of Establishment Industry Headquarters Key people MD) Business Operation products Net income 1933 Consumer goods Mumbai.

by making a real difference to every india Help people feel good. To earn the love and respect of india . .VISION    Work to create a better future every day.  Develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. look good and get more out of life with brands and services that are good for them and good for others.

look good and get more out of life.Mission or Goal  Unilever's mission is to add Vitality to life and meet everyday needs for nutrition. hygiene. The main aim of the company is to make a billion of Indians feel safe and secure  . and personal care with brands that help people feel good.

hence strong brand equity It has over 16500 employees Reach 6.4 million retail outlets which includes direct reach to over 5 million retail outlets Two R&D centers in India in Mumbai and Bangalore Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products .SWOT Analysis Strength       HUL is a part of the Unilever group.

SWOT Analysis Cntd. Weakness  Market share is limited due to presence of other strong FMCG brands  HUL products has stiff competition from big domestic players and international brands Opportunity  Tap rural markets and increase penetration in urban areas  Mergers and acquisitions to strengthen the brand  Increasing purchasing power of people thereby increasing demand ..

. Threats    Intense and increasing competition amongst other FMCG companies FDI in retail thereby allowing international brands Competition from unbranded and local products .SWOT Analysis cntd.

Value Chain .

PORTER’S 5 FORCES MODEL .

Economic    Increasing per capita income resulting in higher Disposable income Growing middle class/urban population ± increase in Demand Low cost of production ± better penetration .PEST ANALYSIS Political Since the budget range is decontrolled. no political effects are envisaged.

increase in demand Technology  Will have to reinforce technology to international levels Once India is a fully free economy . Social   Per capita consumption expected to increase fashion Increasing gifts culture so..PEST ANALYSIS Cntd.

COMPETITIVE STRATEGIES ARE    Best cost providers strategy Focused low cost strategy Focused differentiation strategy .

Competition   Competitors Marico       L'Oréal Nirma Ltd ITC Colgate-Palmolive Procter and Gamble Dabur .

(Year 2012) .Market share .

WATER) .Contribution to Different Sectors 2.3% 16.2% HOME & PERSONAL CARE FOODS EXPORTS OTHERS(CHEMICALS.2% 7.

THANK YOU .