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General Information Cultural Dimensions Business Etiquettes Conclusion


Three great civilizationsthe Mayas, the Olmecs, and the Toltecs Aztec empire, conquered in 1519 - 1521 by the Spanish under Hernando Corts 1855 - Benito Jurez-reforms, including the disestablishment of the Catholic Church The French invasion of Mexico (1861) In 1867 re-election of Jurez President 2010 - Felipe Caldern

Location and climate

The North by the United States The East by the U.S., the Gulf of Mexico, and the Caribbean Sea The South by Belize and Guatemala The West by the Pacific Ocean.

Climate- varies from tropical to desert

General Information
United Mexican States federal republic (31 states) Territory: 1,972,547 km2 Capital: Mexico (Distrito Federal) Population: 106,202,903 people Ethnic groups: Mestizo (Amerindian-Spanish) 60%, Indian 30%, Hite 9%, other 1% Religions: nominally Roman Catholic 89%, Protestant 6%, other 5% Languages: Spanish, various Mayan, Nahuatl, and other regional indigenous languages

Mexican Cultural Dimensions

Geert Hofstede

Mexican culture is Particularistic, individualistic and high on the achievement dimension.
Prefer high status, are self-oriented, and also do not tend to follow any universal pattern of rules

Trompenaars Vs. Hofstede IDV point of views! Mexicans are slowly moving away from a traditional management style:
Become receptive to practices such as in teamwork, formal interviews, etc. Begin to see the benefits on the moral and satisfaction of such practices.


Business Time and Meals

Office: 8AM 6PM (Lunch: 1PM 3PM, last for between 1 and 2 hours) Meal Expenses: Not splitting the bill (Tips: 10-15%) Breakfasts: (8AM - 11AM) Business is done here!

Lunches: (2PM 4PM) Socialize time!

Dinners: (around 9PM) Family!

Time and Dress Code

Time is very flexible! Social events: could show up 30 minutes later than the time on the invitation, left open-ended.

Dress code:
Dress formally for business meetings Exception: meeting in a very hot region or climate: smart informal (formal shorts + short sleeved shirts + covered feet)

Important, gifts are seen as symbols of affection and appreciation.

Titles: extremely importanta big status symbol. Personal Space: a foot or less away from each other, regardless of gender. Men Meeting Men: Always shake hands when meeting and before departing, hug (friends). Men Meeting Women: Formal handshake when meeting and before departing, light kiss on the cheek (only one) or hug. Women Meeting Women: Formal handshake, kiss on the cheek, hug. Generally: Physical contact is essential!

Meetings and Negotiation

Very creative and very artistic Don't try to force any "orderliness

Negotiating in Mexico:
Relationship must be developed first (Make friends Do business) Negotiation should always begin with small talk (Family, weather, fashions, and Mexico's areas, etc.) Don't rush and don't be rushed. Hire an interpreter if you dont speak Spanish Business deals are seldom closed over the phone, Mexicans like to look you in the eye when they are closing the deal

Television, radio and bill-boards are the most popular forms of advertising Mexicans really love touchy feely promotions: in-store samples, free trial packs, value-added handouts, free gifts, toys.


Mexican business etiquettes reflect much of Mexican cultures.

Human Resource Issues : US-Mexico Joint Ventures
( Ventures.pdf) co-business-etiquette.php