Business models for copper campaigns.. ..

or why co-funding will remain an eternal discussion point

Hans De Keulenaer CDA Meeting, Paris September 21, 2006

Premise
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Promote property ‘X’ of copper Budget requirement: 1000 units

Campaign types Industry funded Agency & industry (Agency Funded)

Industry – case 1 ‘Kick-start a long campaign’

Finance:
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Copper: 500 Partners: 500 (5 partners – close to market) Steering group of sponsors Consultant for implementation

Organisation:
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Control: some Learning: high Effect: huge

Industry – case 2 ‘Join a campaign’

Finance:
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Copper: 50 Partners: 950 (20 partners – close to market) Association with general assembly Secretariat for execution

Organisation:
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Control: low Learning: some Effect: large

Finance:
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Industry – case 3 ‘Set-up a short-term campaign’
Copper: 200 Partners: 800 (8 partners – remote from market) Steering group of sponsors Consultant for implementation

Organisation:
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Control: high Learning: high Effect: limited

Finance:
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Industry – case 4 ‘Set-up an emergency campaign’
Copper: 200 Partners: 800 (11 partners – close to market) Steering group of sponsors Consultant for implementation

Organisation:
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Control: some Learning: high Effect: high

Finance:
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Agency/Industry – case 5 ‘Coordinate a campaign’

Organisation:
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Copper: 125 Agency: 500 Partners: 375 (10 partners) Steering group of partners Work package leaders Implementation by partners & subcontractors

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Control: high Learning: very high Effect: high

Finance:
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Agency/Industry – case 6 ‘Sponsor a coordinator’

Organisation:
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Copper: 40 Agency: 500 Partners: 460 (10 partners) Steering group of partners Work package leaders Implementation by partners & subcontractors

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Control: low Learning: medium to high Effect: high

Finance:
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Agency/Industry – case 7 ‘Join as partner’

Organisation:
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Copper: 40 Agency: 500 Partners: 460 (10 partners) Steering group of partners Work package leaders Implementation by partners & subcontractors

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Control: medium Learning: high Effect: high

Conclusion

Leverage from 100 – 2,400%

(on programme expenses)

Far-reaching implications in terms of control, effect, learning, …

Model needs to be carefully considered

Requires advanced project management capabilities

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